Q01
Long Text
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Cross-Currency Price Display Trust & Clarity Study
Measures how online shoppers perceive, interpret, and respond to prices displayed in foreign currencies, evaluating display format clarity, perceived fairness, trust, and behavioral impact to guide global ecommerce pricing UX.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
26 questions · ~4 min
Q02
Multiple Choice
In the last 30 days, have you purchased anything online?
Q03
Multiple Choice
Where did you encounter prices shown in a different currency? Select all that apply.
Q04
Long Text
Overall, how clear or unclear were the price displays you saw that used a different currency?
Q05
Multiple Choice
How did seeing prices in a different currency affect what you did? Select all that apply.
Q06
Multiple Choice
Which approach would you most prefer when a site sells in a currency different from yours?
Q07
AI Interview
We'd like to explore your thoughts on cross-currency pricing in a bit more depth. An AI moderator will ask you a couple of follow-up questions based on your earlier answers.
Q08
Long Text
What is your age?
Q09
Long Text
Thank you for your time. Your feedback will help improve how prices are displayed for shoppers around the world.
Q10
Multiple Choice
In the last 90 days, have you seen prices displayed in a currency other than your local currency while shopping online?
Q11
Multiple Choice
Which of the following price display formats did you encounter? Select all that apply.
Q12
Long Text
How clear was the converted price amount (i.e., the price shown in your local currency)?
Q13
Long Text
Please briefly describe one experience with prices shown in a different currency that stood out to you. What worked well, and what didn't?
Q14
Long Text
If a site displayed both the seller's currency and your local currency side by side, how would that affect your trust in the site?
Q15
Long Text
Based on your responses in this survey, please share any additional thoughts or feelings about seeing prices in different currencies while shopping online.
Q16
Multiple Choice
How do you describe your gender?
Q17
Multiple Choice
Were taxes, duties, or additional fees shown before you reached checkout?
Q18
Long Text
How clear were any additional fees, taxes, or duties displayed?
Q19
Long Text
If a site displayed prices in a currency other than your own, how easy or difficult would it be for you to understand the final amount you would pay?
Q20
Long Text
In which country or territory do you currently live?
Q21
Long Text
How clear was the exchange rate or conversion information provided?
Q22
Long Text
How important is it to you that a site shows an up-to-date exchange rate or timestamp alongside converted prices?
Q23
Long Text
What is the highest level of education you have completed?
Q24
Long Text
How clear was the final total amount you would actually be charged?
Q25
Multiple Choice
What is your current employment status?
Q26
Long Text
Thinking about those sites, how fair or unfair did the pricing feel overall?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.