Cross-Currency Price Display Trust & Clarity Study
Measures how online shoppers perceive, interpret, and respond to prices displayed in foreign currencies, evaluating display format clarity, perceived fairness, trust, and behavioral impact to guide global ecommerce pricing UX.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
26
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome to this study on how online shoppers experience prices shown in different currencies.
Your participation is voluntary, and you may stop at any time. There are no right or wrong answers—we are interested in your honest opinions and experiences. All responses are confidential and will be reported in aggregate only.
This survey takes approximately 6–8 minutes to complete.
Q2
Multiple Choice
In the last 30 days, have you purchased anything online?
Yes
No
Q3
Multiple Choice
In the last 90 days, have you seen prices displayed in a currency other than your local currency while shopping online?
Yes
No
Not sure
Q4
Multiple Choice
Where did you encounter prices shown in a different currency? Select all that apply.
Retailer website
Online marketplace (e.g., Amazon, eBay)
Travel or ticketing site
Mobile shopping app
Social checkout (e.g., Instagram, TikTok)
In-store kiosk or terminal
Other (please specify)
Q5
Multiple Choice
Which of the following price display formats did you encounter? Select all that apply.
Price automatically shown in my local currency based on location
A visible currency switcher or toggle
Both currencies displayed side by side
Price shown with an approximate conversion note
Only the seller's currency with a link to a converter
Other (please specify)
Q6
Multiple Choice
Were taxes, duties, or additional fees shown before you reached checkout?
Yes, clearly shown
Partially shown
No, only revealed at checkout
I don't recall
Q7
Opinion Scale
Overall, how clear or unclear were the price displays you saw that used a different currency?
Range: 1 – 7
Min: Very unclearMid: NeutralMax: Very clear
Q8
Opinion Scale
How clear was the converted price amount (i.e., the price shown in your local currency)?
Range: 1 – 7
Min: Very unclearMid: NeutralMax: Very clear
Q9
Opinion Scale
How clear were any additional fees, taxes, or duties displayed?
Range: 1 – 7
Min: Very unclearMid: NeutralMax: Very clear
Q10
Opinion Scale
How clear was the exchange rate or conversion information provided?
Range: 1 – 7
Min: Very unclearMid: NeutralMax: Very clear
Q11
Opinion Scale
How clear was the final total amount you would actually be charged?
Range: 1 – 7
Min: Very unclearMid: NeutralMax: Very clear
Q12
Opinion Scale
Thinking about those sites, how fair or unfair did the pricing feel overall?
Range: 1 – 7
Min: Very unfairMid: NeutralMax: Very fair
Q13
Multiple Choice
How did seeing prices in a different currency affect what you did? Select all that apply.
Proceeded to buy as normal
Compared prices across currencies before paying
Abandoned or delayed my purchase
Used an external currency converter
Contacted support or the seller
It did not change what I did
Q14
Long Text
Please briefly describe one experience with prices shown in a different currency that stood out to you. What worked well, and what didn't?
Max chars
Q15
Multiple Choice
Which approach would you most prefer when a site sells in a currency different from yours?
Always show prices in my local currency
Show the seller's currency with a clear converter
Show both currencies side by side
Let me choose the currency on each visit
No preference
Q16
Opinion Scale
If a site displayed both the seller's currency and your local currency side by side, how would that affect your trust in the site?
Range: 1 – 7
Min: Greatly decrease my trustMid: NeutralMax: Greatly increase my trust
Q17
Opinion Scale
If a site displayed prices in a currency other than your own, how easy or difficult would it be for you to understand the final amount you would pay?
Range: 1 – 7
Min: Very difficultMid: NeutralMax: Very easy
Q18
Opinion Scale
How important is it to you that a site shows an up-to-date exchange rate or timestamp alongside converted prices?
Range: 1 – 5
Min: Not at all importantMid: NeutralMax: Extremely important
Q19
AI Interview
We'd like to explore your thoughts on cross-currency pricing in a bit more depth. An AI moderator will ask you a couple of follow-up questions based on your earlier answers.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 6
Q20
Long Text
Based on your responses in this survey, please share any additional thoughts or feelings about seeing prices in different currencies while shopping online.
Max chars
Q21
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q22
Multiple Choice
How do you describe your gender?
Woman
Man
Non-binary
Prefer not to say
Q23
Dropdown
In which country or territory do you currently live?
United States
United Kingdom
Canada
Australia
Germany
France
India
Brazil
Japan
Mexico
Netherlands
Spain
Italy
South Korea
Singapore
United Arab Emirates
South Africa
Nigeria
Other (please specify)
Prefer not to say
Q24
Dropdown
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college or vocational training
Bachelor's degree
Master's degree
Doctorate
Other
Prefer not to say
Q25
Multiple Choice
What is your current employment status?
Employed full-time
Employed part-time
Self-employed
Unemployed and looking for work
Not in the labor force (student, homemaker, retired)
Prefer not to say
Q26
Chat Message
Thank you for your time. Your feedback will help improve how prices are displayed for shoppers around the world.
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