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Product Feature Impact & Priority Survey

Collects structured customer input on feature preferences scored by impact, urgency, and usage frequency to inform product roadmap prioritization decisions.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

22 questions · ~10 min
Q01
Message

Welcome! We'd like to understand which product features matter most to you so we can make smarter roadmap decisions. This survey takes approximately 5–7 minutes. Your responses are confidential, reported only in aggregate, and used solely for internal product planning. There are no right or wrong answers — we simply want your honest opinions. Participation is entirely voluntary, and you may stop at any time.

Q02
Multiple Choice

Which of the following features would you most like us to add or improve? Please select up to 5.

  • Performance improvements
  • Reliability and stability
  • Integrations with other tools
  • Mobile app or mobile optimization
  • Customizable dashboards or views
  • Data export/import options
  • Advanced search and filtering
  • Notifications and alerts
  • Collaboration and sharing
  • Security and admin controls
  • Offline access
  • API access and webhooks
  • Accessibility improvements
  • Other (please specify)
Q03
Message

Thinking about the features you selected, please focus on your single highest priority.

Q04
Multiple Choice

Would you like to tell us about a second priority feature?

  • Yes, I have another priority
  • No, I'm done with feature priorities
Q05
Long Text

Based on your responses in this survey, is there anything else you'd like to share about the features or improvements that matter most to you?

Q06
Dropdown

How long have you been using our product?

  • I haven't used it yet
  • Less than 1 month
  • 1–6 months
  • 6–12 months
  • 1–3 years
  • More than 3 years
Q07
Message

Thank you for your time — your input directly shapes our product roadmap. We appreciate your help!

Q08
Long Text

You selected 'Other.' Please briefly describe the feature you have in mind.

Q09
Dropdown

From the features you selected, which one is your single highest priority?

  • Performance improvements
  • Reliability and stability
  • Integrations with other tools
  • Mobile app or mobile optimization
  • Customizable dashboards or views
  • Data export/import options
  • Advanced search and filtering
  • Notifications and alerts
  • Collaboration and sharing
  • Security and admin controls
  • Offline access
  • API access and webhooks
  • Accessibility improvements
  • Other (as described)
Q10
Dropdown

Which feature is your second highest priority?

  • Performance improvements
  • Reliability and stability
  • Integrations with other tools
  • Mobile app or mobile optimization
  • Customizable dashboards or views
  • Data export/import options
  • Advanced search and filtering
  • Notifications and alerts
  • Collaboration and sharing
  • Security and admin controls
  • Offline access
  • API access and webhooks
  • Accessibility improvements
  • Other (as described)
Q11
Multiple Choice

Which platforms do you primarily use for our product? Select all that apply.

  • Desktop web
  • Mobile web
  • Mobile app
  • Other
Q12
Opinion Scale

If this feature were delivered well, how much impact would it have on your work?

Scale: 17
Min:No impact at allMax:Transformative impact
Q13
Opinion Scale

If this second feature were delivered well, how much impact would it have on your work?

Scale: 17
Min:No impact at allMax:Transformative impact
Q14
Dropdown

Which of the following best describes your primary role?

  • Individual contributor
  • Team lead or manager
  • Executive or owner
  • Product or design
  • Engineering or IT
  • Operations or support
  • Sales or marketing
  • Other
Q15
Opinion Scale

How urgently do you need this feature?

Scale: 17
Min:Not at all urgentMax:Extremely urgent
Q16
Opinion Scale

How urgently do you need this second feature?

Scale: 17
Min:Not at all urgentMax:Extremely urgent
Q17
Dropdown

How many people work at your company?

  • Just me
  • 2–10
  • 11–50
  • 51–200
  • 201–1,000
  • 1,001+
Q18
Dropdown

How often would you use this feature in your typical work?

  • Several times a day
  • Daily
  • Weekly
  • Monthly
  • Quarterly or less
  • Only occasionally
Q19
Long Text

What specific job or problem would this second feature help you with?

Q20
Dropdown

Which industry best describes your organization?

  • Technology
  • Professional services
  • Education
  • Healthcare
  • Financial services
  • Manufacturing
  • Nonprofit or public sector
  • Other (please specify)
Q21
AI Interview

What specific job or problem would this feature help you with? A recent example is especially helpful.

Q22
Dropdown

Where are you primarily located?

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa
  • Other

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.