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Product Feature Impact & Priority Survey

Collects structured customer input on feature preferences scored by impact, urgency, and usage frequency to inform product roadmap prioritization decisions.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

22 questions · ~4 min
Q01
Long Text

Welcome! We'd like to understand which product features matter most to you so we can make smarter roadmap decisions. This survey takes approximately 5–7 minutes. Your responses are confidential, reported only in aggregate, and used solely for internal product planning. There are no right or wrong answers — we simply want your honest opinions. Participation is entirely voluntary, and you may stop at any time.

Q02
Multiple Choice

Which of the following features would you most like us to add or improve? Please select up to 5.

Q03
Long Text

Thinking about the features you selected, please focus on your single highest priority.

Q04
Multiple Choice

Would you like to tell us about a second priority feature?

Q05
Long Text

Based on your responses in this survey, is there anything else you'd like to share about the features or improvements that matter most to you?

Q06
Long Text

How long have you been using our product?

Q07
Long Text

Thank you for your time — your input directly shapes our product roadmap. We appreciate your help!

Q08
Long Text

You selected 'Other.' Please briefly describe the feature you have in mind.

Q09
Long Text

From the features you selected, which one is your single highest priority?

Q10
Long Text

Which feature is your second highest priority?

Q11
Multiple Choice

Which platforms do you primarily use for our product? Select all that apply.

Q12
Long Text

If this feature were delivered well, how much impact would it have on your work?

Q13
Long Text

If this second feature were delivered well, how much impact would it have on your work?

Q14
Long Text

Which of the following best describes your primary role?

Q15
Long Text

How urgently do you need this feature?

Q16
Long Text

How urgently do you need this second feature?

Q17
Long Text

How many people work at your company?

Q18
Long Text

How often would you use this feature in your typical work?

Q19
Long Text

What specific job or problem would this second feature help you with?

Q20
Long Text

Which industry best describes your organization?

Q21
AI Interview

What specific job or problem would this feature help you with? A recent example is especially helpful.

Q22
Long Text

Where are you primarily located?

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.