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Product & UX

Product Feature Prioritization Survey: Impact, Urgency & Adoption Rankings

Collects stakeholder rankings of proposed product features across three dimensions—impact, urgency, and adoption speed—to provide data-driven input for roadmap prioritization decisions.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

15 questions · ~8 min
Q01
Message

Welcome to this product feature prioritization survey. You will rank a set of potential features on three dimensions: impact, urgency, and adoption speed. This should take approximately 8 minutes. Your participation is completely voluntary, and you may stop at any time. There are no right or wrong answers—we are interested in your honest opinions. All responses are confidential, will be anonymized, and reported only in aggregate to inform our product roadmap. Please click 'Next' to begin.

Q02
Multiple Choice

How frequently do you currently use this product?

  • Daily
  • A few times per week
  • A few times per month
  • Rarely (less than once a month)
  • I have never used this product
Q03
Ranking

Please rank the following potential features by their expected impact on your work. Drag items so the highest-impact feature is at the top.

  1. Faster load times
  2. Advanced search filters
  3. Offline access
  4. Customizable dashboards
  5. Real-time collaboration
  6. One-click export (CSV/PDF)
Drag to rank
Q04
Multiple Choice

Are there any feature categories not listed in this survey that you would find valuable?

  • Role-based permissions
  • API access enhancements
  • Built-in templates
  • Deeper analytics insights
  • Integrations with popular tools
  • None of these
  • Other (please specify)
Q05
Long Text

Thinking about the feature you ranked highest for impact or urgency, what makes it particularly important for your work?

Q06
Multiple Choice

What is your primary role?

  • Individual contributor
  • Team lead / Manager
  • Executive / Founder
  • Consultant
  • Student
  • Other
Q07
Message

Thank you for completing this survey. Your responses are confidential and will directly inform our product roadmap priorities. We appreciate your time and input.

Q08
Opinion Scale

Overall, how satisfied are you with the product's current set of features?

Scale: 15
Min:Very dissatisfiedMax:Very satisfied
Q09
Ranking

Now rank the same features by how urgently you need them. Place the most urgent feature at the top.

  1. Faster load times
  2. Advanced search filters
  3. Offline access
  4. Customizable dashboards
  5. Real-time collaboration
  6. One-click export (CSV/PDF)
Drag to rank
Q10
AI Interview

We'd like to understand more about your feature priorities. An AI moderator will ask you a couple of follow-up questions based on your responses. Please share your thoughts openly.

Q11
Multiple Choice

What is your organization's size?

  • 1–10 employees
  • 11–50 employees
  • 51–200 employees
  • 201–1,000 employees
  • 1,001–5,000 employees
  • 5,001+ employees
Q12
Ranking

Finally, rank these features by how quickly you would adopt and start using them. Place the feature you would adopt soonest at the top.

  1. Faster load times
  2. Advanced search filters
  3. Offline access
  4. Customizable dashboards
  5. Real-time collaboration
  6. One-click export (CSV/PDF)
Drag to rank
Q13
Dropdown

Which industry best describes your work?

  • Technology
  • Finance
  • Healthcare
  • Education
  • Retail
  • Manufacturing
  • Government / Non-profit
  • Other
Q14
Dropdown

What region do you primarily work in?

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East & Africa
  • Other
Q15
Multiple Choice

How many years of professional experience do you have?

  • 0–1 years
  • 2–4 years
  • 5–9 years
  • 10–14 years
  • 15+ years

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Goes beyond a single ranking question by capturing impact, urgency, and adoption-speed rankings separately, giving roadmap teams three distinct prioritization lenses instead of one blended score.
  • Includes an AI follow-up interview that lets an AI moderator probe deeper on whichever feature a respondent ranked highest for impact or urgency, surfacing context static rank-order questions can't capture.
  • Pairs quantitative ranking and satisfaction-scale data with an open-text follow-up and role, org size, industry, region, and experience segmentation, so results can be sliced by stakeholder type.
  • Auto-generated reporting and per-response quality scoring mean prioritization input from stakeholders can be reviewed and trusted without manual cleanup, on a platform with a free tier plus a transparent $50/mo Business plan.

SurveyMonkey

Product Feature Survey Template

SurveyMonkey's template is a ready-to-field questionnaire aimed at general product feature feedback rather than structured multi-dimension prioritization. It's a solid starting point for basic feature sentiment but doesn't appear built around ranking features across separate impact/urgency/adoption axes. It's a fixed-question template you'd need to substantially customize for roadmap prioritization work.

What it does well

  • Well-known, easy-to-launch survey builder with broad template library
  • Simple to distribute and collect responses at scale
  • Familiar interface for respondents, likely improving completion rates

Where it falls short

  • No adaptive AI follow-up interviewing to probe why a feature was ranked highly
  • No voice AI interview option or guided screen-share tasks
  • No automated per-response quality scoring or transparent prompt methodology

QuestionPro

Product Evaluation Survey Template and Sample Questionnaire

QuestionPro's page offers a product evaluation questionnaire focused on assessing a product overall, which overlaps with but isn't the same as feature-by-feature prioritization ranking. It reads as a general-purpose sample questionnaire rather than a survey purpose-built to compare features across impact, urgency, and adoption speed. Useful as a broader evaluation template, less so for structured roadmap-input ranking.

What it does well

  • Established survey platform with enterprise-grade research features
  • Sample questionnaire provides structured starting questions for product evaluation
  • Supports broad demographic and firmographic question types

Where it falls short

  • No adaptive AI-moderated follow-up interviews built into the template
  • No voice AI interview capability
  • Static question set without automated quality scoring of open responses

SurveySparrow

Product Feedback Survey Template

SurveySparrow's template targets general product feedback collection with a conversational survey style, not specifically multi-dimension feature prioritization ranking. Its chat-like format is a genuine strength for engagement, but the template itself is feedback-oriented rather than structured around comparing features on impact, urgency, and adoption speed. Would need significant rebuilding to match a prioritization-ranking use case.

What it does well

  • Conversational, chat-style survey format that can improve engagement
  • Ready-to-use template for general product feedback collection
  • Mobile-friendly presentation typical of SurveySparrow's platform

Where it falls short

  • No adaptive AI interview follow-up or voice AI interviewing
  • Not structured around ranking features across separate prioritization dimensions
  • No automated per-response quality scoring or published prompt transparency

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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