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SaaS Plan, Pricing & Billing Clarity Survey

Assesses how clearly customers understand plan differences, invoice details, and usage limits to identify friction points that drive churn and support volume in SaaS products.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

25 questions · ~4 min
Q01
Long Text

Welcome! This survey asks about your experience with our plans, pricing, billing, and usage limits. It takes approximately 5–7 minutes to complete. Your participation is voluntary, and you may stop at any time. There are no right or wrong answers — we're interested in your honest opinions. All responses are confidential and will be reported only in aggregate. Your feedback will be used internally to improve clarity and reduce friction across our pricing and billing experience.

Q02
Multiple Choice

Are you currently using our product, or have you used it within the last 6 months?

Q03
Multiple Choice

Which plan are you currently on?

Q04
Multiple Choice

Have you viewed a billing invoice from us in the last 3 months?

Q05
Long Text

Overall, how clear are your current usage limits?

Q06
Long Text

If you could change one thing to make plans, invoices, or usage limits clearer, what would it be?

Q07
Multiple Choice

Which best describes your role?

Q08
Long Text

Thank you for your feedback — your input helps us improve clarity across plans, billing, and usage limits.

Q09
Long Text

When did you last change your plan?

Q10
Long Text

How accurate did your most recent invoice appear to you?

Q11
Multiple Choice

In the last 3 months, did you hit or get close to a usage limit?

Q12
AI Interview

Based on your survey responses, we'd like to explore a few things in more detail. An AI moderator will ask you up to 2 follow-up questions about your experience with plans, billing, or usage limits.

Q13
Long Text

Approximately how many employees are at your organization?

Q14
Long Text

How clear are the differences between the available plans?

Q15
Multiple Choice

Which of the following invoice elements, if any, were unclear or confusing? Select all that apply.

Q16
Multiple Choice

Which usage limits were involved? Select all that apply.

Q17
Long Text

Where are you primarily located?

Q18
Multiple Choice

Which plan aspects, if any, are most unclear to you? Select all that apply.

Q19
Long Text

If any invoice line item was hard to interpret, please describe what was unclear and why.

Q20
Long Text

If you received an in-product message or warning about the limit, how helpful was it?

Q21
Long Text

How long have you been using our product?

Q22
Long Text

If you have ever found plan details unclear, please describe what was confusing and why.

Q23
Multiple Choice

What did you do after encountering the limit? Select all that apply.

Q24
Long Text

How often do you use our product?

Q25
Multiple Choice

Which of the following impacts did you experience from hitting the limit? Select all that apply.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.