Email Unsubscribe & Opt-Out Compliance Survey Template

Use this template to audit unsubscribe and opt-out flows, ensure CAN-SPAM/GDPR compliance, reduce spam complaints, and build subscriber trust.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Template Overview

Questions

AI-Powered

Smart Analysis

Ready-to-Use

Launch in Minutes

This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.

Sample Survey Items

Dropdown

How often do you receive marketing or promotional emails?

Every day
Several times a week
About once a week
About once a month
Less than once a month
Not sure

Numeric

In the last 3 months, how many different senders did you unsubscribe from?

Accepts a numeric value

Whole numbers only

Multiple Choice

Attention check: To confirm you are paying attention, please select "Yes."

Yes
No
Not sure

Opinion Scale

Thinking about your most recent unsubscribe in the last 3 months, how easy or difficult was it?

Range: 1 – 10

Min: Very difficultMid: NeutralMax: Very easy

Ranking

What were your main reasons for unsubscribing most recently? Rank the reasons that applied.

Drag to order (top = most important)

Too many emails
Content not relevant
Emails from a brand I didn’t recognize
Signed up unintentionally
Privacy or data concerns
Prefer a different channel (e.g., app or social)
Other

Matrix

How clear were the following parts of that unsubscribe process?

Rows	Very unclear	Somewhat unclear	Neither clear nor unclear	Somewhat clear	Very clear	Not applicable
Unsubscribe link was easy to find	•	•	•	•	•	•
Wording on the link/button was clear	•	•	•	•	•	•
Timing for when emails would stop was explained	•	•	•	•	•	•
Option to reduce frequency or choose topics	•	•	•	•	•	•
No unnecessary extra steps	•	•	•	•	•	•
Clear confirmation shown or emailed	•	•	•	•	•	•
No login or account creation required	•	•	•	•	•	•

Numeric

How many steps were required from clicking "Unsubscribe" to seeing or receiving confirmation?

Accepts a numeric value

Whole numbers only

Multiple Choice

After you unsubscribed most recently, when did marketing emails from that sender stop?

Immediately (same day)
Within 24 hours
Within 2–3 days
Within a week
Longer than 7 days
I still receive similar emails
Not sure / don’t remember

Multiple Choice

Which actions did the process require? Select all that applied.

Clicked a confirmation link sent by email
Chose preferences instead of full unsubscribe
Created or logged into an account
Entered a password
Provided a reason (optional)
Provided a reason (required)
Completed a CAPTCHA or verification
None of these

Q10

Rating

Overall, how compliant with good email practices did the process seem?

Scale: 11 (star)

Min: Not at all compliantMax: Fully compliant

Q11

Matrix

How important are the following for a good unsubscribe experience?

Rows	Not important	Slightly important	Moderately important	Very important	Essential
Emails stop immediately or a clear timeline is provided	•	•	•	•	•
A one‑click unsubscribe option is available	•	•	•	•	•
No login is required	•	•	•	•	•
Giving a reason is optional (never required)	•	•	•	•	•
Option to reduce frequency or topics instead of unsubscribing	•	•	•	•	•
A single, short page without redirects	•	•	•	•	•

Q12

Rating

How did that unsubscribe experience affect your trust in the brand?

Scale: 11 (star)

Min: Much lowerMax: Much higher

Q13

Multiple Choice

Age

18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say

Q14

Multiple Choice

Gender

Woman
Man
Non-binary
Prefer not to say

Q15

Dropdown

Where do you currently live?

North America
Latin America & Caribbean
Europe
Middle East & North Africa
Sub‑Saharan Africa
South Asia
East Asia
Southeast Asia
Oceania
Prefer not to say

Q16

Multiple Choice

Highest level of education completed

Less than high school
High school or equivalent
Some college, no degree
Associate degree
Bachelor’s degree
Graduate or professional degree
Prefer not to say

Q17

Multiple Choice

Current employment status

Full-time employee
Part-time employee
Self-employed
Student
Not employed and looking for work
Not employed and not looking for work
Retired
Prefer not to say

Q18

Long Text

What, if anything, made an unsubscribe experience confusing or reassuring? Please share details.

Max 600 chars

Q19

AI Interview

AI Interview: 2 Follow-up Questions on Unsubscribe Experiences

AI InterviewLength: 2Personality: [Object Object]Mode: Fast

Q20

Chat Message

Thank you for your time—your feedback helps improve unsubscribe experiences.

Frequently Asked Questions

What is QuestionPunk?

QuestionPunk is a lightweight survey platform for live AI interviews you control. It's fast, flexible, and scalable—adapting every question in real time, moderating responses across languages, letting you steer prompts, models, and flows, and even generating surveys from a simple prompt. Get interview-grade insight with survey-level speed across qual and quant.

How do I create my first survey?

Sign up, then decide how you want to build: let the AI generate a survey from your prompt, pick a template, or start from scratch. Choose question types, set logic, and preview before sharing.

How can I share surveys with my team?

Send a project link so teammates can view and collaborate instantly.

Can the AI generate a survey from a prompt?

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How long does support typically take to reply?

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Can I export survey results?

Absolutely. Export results as CSV straight from the results page for quick data work.