Q01
Long Text
All templates
Email Unsubscribe UX & Compliance Audit
Evaluates the usability, transparency, and perceived compliance of email unsubscribe flows from the subscriber's perspective. Use with general consumers to benchmark opt-out friction, identify process pain points, and assess trust impact.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
25 questions · ~4 min
Q02
Long Text
How often do you typically receive marketing or promotional emails?
Q03
Long Text
Please think about the most recent time you unsubscribed from a marketing email. The following questions are about that specific experience.
Q04
Multiple Choice
Which of the following did the unsubscribe process require you to do? Select all that apply.
Q05
Long Text
How clear was the unsubscribe link or button in the original email?
Q06
Long Text
How important is it that unsubscribing requires only one click with no additional steps?
Q07
Long Text
Based on your responses in this survey, is there anything else about your unsubscribe experiences that you found confusing, frustrating, or reassuring? Please share any additional details.
Q08
Long Text
What is your age?
Q09
Long Text
Thank you for completing this survey. Your feedback will help improve email unsubscribe experiences for everyone.
Q10
Multiple Choice
Have you unsubscribed from at least one marketing or promotional email in the past 3 months?
Q11
Long Text
How easy or difficult was the unsubscribe process?
Q12
Long Text
Roughly how many steps did it take from clicking 'Unsubscribe' to receiving confirmation?
Q13
Long Text
How clear was the confirmation message after you unsubscribed?
Q14
Long Text
How important is it that you receive immediate confirmation that your unsubscribe was processed?
Q15
AI Interview
We'd like to explore your unsubscribe experiences in a bit more depth. An AI moderator will ask you a couple of follow-up questions.
Q16
Long Text
What is your gender?
Q17
Long Text
Approximately how many different email senders have you unsubscribed from in the past 3 months?
Q18
Long Text
Overall, how satisfied were you with the unsubscribe process?
Q19
Multiple Choice
After you unsubscribed, when did marketing emails from that sender stop?
Q20
Long Text
How clear were the options presented during the unsubscribe process (e.g., full unsubscribe vs. preference changes)?
Q21
Long Text
How important is it that no login or password is required to unsubscribe?
Q22
Long Text
In which region do you currently live?
Q23
Multiple Choice
What were your reasons for unsubscribing? Select all that apply.
Q24
Long Text
How did that unsubscribe experience affect your trust in the brand?
Q25
Long Text
How important is it that emails stop within 24 hours of unsubscribing?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.