How often do you receive marketing or promotional emails?
- Every day
- Several times a week
- About once a week
- About once a month
- Less than once a month
- Not sure
In the last 3 months, how many different senders did you unsubscribe from?
Accepts a numeric value
Whole numbers only
Attention check: To confirm you are paying attention, please select "Yes."
Thinking about your most recent unsubscribe in the last 3 months, how easy or difficult was it?
Range: 1 – 10
Min: Very difficultMid: NeutralMax: Very easy
What were your main reasons for unsubscribing most recently? Rank the reasons that applied.
Drag to order (top = most important)
- Too many emails
- Content not relevant
- Emails from a brand I didn’t recognize
- Signed up unintentionally
- Privacy or data concerns
- Prefer a different channel (e.g., app or social)
- Other
How clear were the following parts of that unsubscribe process?
| Rows | Very unclear | Somewhat unclear | Neither clear nor unclear | Somewhat clear | Very clear | Not applicable |
|---|
| Unsubscribe link was easy to find | • | • | • | • | • | • |
| Wording on the link/button was clear | • | • | • | • | • | • |
| Timing for when emails would stop was explained | • | • | • | • | • | • |
| Option to reduce frequency or choose topics | • | • | • | • | • | • |
| No unnecessary extra steps | • | • | • | • | • | • |
| Clear confirmation shown or emailed | • | • | • | • | • | • |
| No login or account creation required | • | • | • | • | • | • |
How many steps were required from clicking "Unsubscribe" to seeing or receiving confirmation?
Accepts a numeric value
Whole numbers only
After you unsubscribed most recently, when did marketing emails from that sender stop?
- Immediately (same day)
- Within 24 hours
- Within 2–3 days
- Within a week
- Longer than 7 days
- I still receive similar emails
- Not sure / don’t remember
Which actions did the process require? Select all that applied.
- Clicked a confirmation link sent by email
- Chose preferences instead of full unsubscribe
- Created or logged into an account
- Entered a password
- Provided a reason (optional)
- Provided a reason (required)
- Completed a CAPTCHA or verification
- None of these
Overall, how compliant with good email practices did the process seem?
Scale: 11 (star)
Min: Not at all compliantMax: Fully compliant
How important are the following for a good unsubscribe experience?
| Rows | Not important | Slightly important | Moderately important | Very important | Essential |
|---|
| Emails stop immediately or a clear timeline is provided | • | • | • | • | • |
| A one‑click unsubscribe option is available | • | • | • | • | • |
| No login is required | • | • | • | • | • |
| Giving a reason is optional (never required) | • | • | • | • | • |
| Option to reduce frequency or topics instead of unsubscribing | • | • | • | • | • |
| A single, short page without redirects | • | • | • | • | • |
How did that unsubscribe experience affect your trust in the brand?
Scale: 11 (star)
Min: Much lowerMax: Much higher
Age
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65+
- Prefer not to say
Gender
- Woman
- Man
- Non-binary
- Prefer not to say
Where do you currently live?
- North America
- Latin America & Caribbean
- Europe
- Middle East & North Africa
- Sub‑Saharan Africa
- South Asia
- East Asia
- Southeast Asia
- Oceania
- Prefer not to say
Highest level of education completed
- Less than high school
- High school or equivalent
- Some college, no degree
- Associate degree
- Bachelor’s degree
- Graduate or professional degree
- Prefer not to say
Current employment status
- Full-time employee
- Part-time employee
- Self-employed
- Student
- Not employed and looking for work
- Not employed and not looking for work
- Retired
- Prefer not to say
What, if anything, made an unsubscribe experience confusing or reassuring? Please share details.
Max 600 chars
AI Interview: 2 Follow-up Questions on Unsubscribe Experiences
AI InterviewLength: 2Personality: [Object Object]Mode: Fast Thank you for your time—your feedback helps improve unsubscribe experiences.