How often do you receive marketing or promotional emails?
In the last 3 months, how many different senders did you unsubscribe from?
Attention check: To confirm you are paying attention, please select "Yes."
Thinking about your most recent unsubscribe in the last 3 months, how easy or difficult was it?
What were your main reasons for unsubscribing most recently? Rank the reasons that applied.
How clear were the following parts of that unsubscribe process?
How many steps were required from clicking "Unsubscribe" to seeing or receiving confirmation?
After you unsubscribed most recently, when did marketing emails from that sender stop?
- Immediately (same day)
- Within 24 hours
- Within 2–3 days
- Within a week
- Longer than 7 days
- I still receive similar emails
- Not sure / don’t remember
Which actions did the process require? Select all that applied.
- Clicked a confirmation link sent by email
- Chose preferences instead of full unsubscribe
- Created or logged into an account
- Entered a password
- Provided a reason (optional)
- Provided a reason (required)
- Completed a CAPTCHA or verification
- None of these
Overall, how compliant with good email practices did the process seem?
How important are the following for a good unsubscribe experience?
How did that unsubscribe experience affect your trust in the brand?
Age
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65+
- Prefer not to say
Gender
- Woman
- Man
- Non-binary
- Prefer not to say
Where do you currently live?
Highest level of education completed
- Less than high school
- High school or equivalent
- Some college, no degree
- Associate degree
- Bachelor’s degree
- Graduate or professional degree
- Prefer not to say
Current employment status
- Full-time employee
- Part-time employee
- Self-employed
- Student
- Not employed and looking for work
- Not employed and not looking for work
- Retired
- Prefer not to say
What, if anything, made an unsubscribe experience confusing or reassuring? Please share details.
Max 600 chars
AI Interview: 2 Follow-up Questions on Unsubscribe Experiences
Thank you for your time—your feedback helps improve unsubscribe experiences.