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Ecommerce Returns Journey Satisfaction Survey

Measures customer satisfaction across each stage of the returns process — pickup, inspection, refund, and communication — to identify friction points and prioritize CX improvements. Includes NPS benchmarking.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

28 questions · ~4 min
Q01
Long Text

Welcome, and thank you for agreeing to share your feedback. This survey asks about your recent returns experience. It takes approximately 5–7 minutes to complete. There are no right or wrong answers — we are interested in your honest opinions. Your responses are confidential and will be reported in aggregate only. Participation is voluntary, and you may stop at any time. Please click 'Next' to begin.

Q02
Multiple Choice

Have you completed a product return with us (item sent or handed back) in the past 12 months?

Q03
Multiple Choice

When was your most recent return with us?

Q04
Long Text

The following questions are about the pickup portion of your return. If your return did not involve a courier pickup, these questions will not apply to you.

Q05
Long Text

How clearly were the inspection criteria communicated to you before or during the return?

Q06
Multiple Choice

What was the outcome of your most recent return?

Q07
Multiple Choice

Which channels did you receive updates about your return through? Select all that apply.

Q08
Long Text

Please rank the following return aspects by importance to you, with the most important at the top.

Q09
Long Text

Overall, how satisfied are you with your most recent returns experience?

Q10
Long Text

Based on your experience, what is one thing we could improve about the returns process?

Q11
Long Text

What is your age group?

Q12
Long Text

Thank you for your time — your feedback helps us improve the returns experience for all customers.

Q13
Multiple Choice

What was the primary reason for your most recent return?

Q14
Long Text

How satisfied were you with the ease of scheduling your pickup?

Q15
Long Text

How fair did you feel the inspection outcome was?

Q16
Long Text

Approximately how many calendar days passed from sending or handing off the item to receiving your refund or resolution?

Q17
Long Text

How satisfied were you with the frequency and clarity of updates you received about your return?

Q18
Long Text

How likely are you to recommend our returns process to a friend or colleague?

Q19
AI Interview

We'd like to understand your returns experience in more depth. Our AI assistant will ask a couple of brief follow-up questions based on your earlier responses.

Q20
Multiple Choice

Which best describes your gender?

Q21
Multiple Choice

How did you send the item back for your most recent return?

Q22
Long Text

How satisfied were you with the courier's punctuality?

Q23
Long Text

How satisfied were you with the time it took to complete the inspection?

Q24
Long Text

How would you rate the speed from sending or handing off the item to receiving your refund or resolution?

Q25
Long Text

In which region do you currently live?

Q26
Multiple Choice

Approximately how many returns have you made with us in the last 12 months?

Q27
Long Text

How satisfied were you with the packaging and label instructions provided?

Q28
Long Text

How confident are you that the refund or credit amount was correct?

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.