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Ecommerce Returns Journey Satisfaction Survey

Measures customer satisfaction across each stage of the returns process — pickup, inspection, refund, and communication — to identify friction points and prioritize CX improvements. Includes NPS benchmarking.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Template Overview

28

Questions

AI-Powered

Smart Analysis

Ready-to-Use

Launch in Minutes

This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.

Sample Survey Items

Q1
Chat Message
Welcome, and thank you for agreeing to share your feedback. This survey asks about your recent returns experience. It takes approximately 5–7 minutes to complete. There are no right or wrong answers — we are interested in your honest opinions. Your responses are confidential and will be reported in aggregate only. Participation is voluntary, and you may stop at any time. Please click 'Next' to begin.
Q2
Multiple Choice
Have you completed a product return with us (item sent or handed back) in the past 12 months?
  • Yes
  • No
Q3
Multiple Choice
When was your most recent return with us?
  • Within the last 30 days
  • 31–90 days ago
  • 91–180 days ago
  • More than 6 months ago
Q4
Multiple Choice
What was the primary reason for your most recent return?
  • Item was defective or damaged
  • Wrong item received
  • Item did not match description
  • Changed my mind
  • Sizing or fit issue
  • Found a better price elsewhere
  • Arrived too late
  • Other (please specify)
Q5
Multiple Choice
How did you send the item back for your most recent return?
  • Courier pickup from my address
  • Dropped off at a store
  • Dropped off at a carrier location
  • Parcel locker or drop box
  • I arranged my own shipping (not using a provided label)
  • Other (please specify)
Q6
Multiple Choice
Approximately how many returns have you made with us in the last 12 months?
  • 1
  • 2–3
  • 4–5
  • 6 or more
Q7
Chat Message
The following questions are about the pickup portion of your return. If your return did not involve a courier pickup, these questions will not apply to you.
Q8
Opinion Scale
How satisfied were you with the ease of scheduling your pickup?
Range: 1 7
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
Q9
Opinion Scale
How satisfied were you with the courier's punctuality?
Range: 1 7
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
Q10
Opinion Scale
How satisfied were you with the packaging and label instructions provided?
Range: 1 7
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
Q11
Opinion Scale
How clearly were the inspection criteria communicated to you before or during the return?
Range: 1 7
Min: Not at all clearlyMid: NeutralMax: Extremely clearly
Q12
Opinion Scale
How fair did you feel the inspection outcome was?
Range: 1 7
Min: Very unfairMid: NeutralMax: Very fair
Q13
Opinion Scale
How satisfied were you with the time it took to complete the inspection?
Range: 1 7
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
Q14
Multiple Choice
What was the outcome of your most recent return?
  • Full refund to original payment method
  • Partial refund
  • Store credit
  • Exchange
  • Replacement
  • Refund denied
  • Outcome still pending
  • Prefer not to say
Q15
Dropdown
Approximately how many calendar days passed from sending or handing off the item to receiving your refund or resolution?
  • 1–3 days
  • 4–7 days
  • 1–2 weeks
  • 2–4 weeks
  • More than 4 weeks
  • Still waiting
  • Not sure
Q16
Opinion Scale
How would you rate the speed from sending or handing off the item to receiving your refund or resolution?
Range: 1 7
Min: Very slowMid: NeutralMax: Very fast
Q17
Opinion Scale
How confident are you that the refund or credit amount was correct?
Range: 1 7
Min: Not at all confidentMid: NeutralMax: Extremely confident
Q18
Multiple Choice
Which channels did you receive updates about your return through? Select all that apply.
  • Email
  • SMS or text message
  • Mobile app push notification
  • Website order status page
  • Phone call
  • In-store staff
  • I did not receive any updates
Q19
Opinion Scale
How satisfied were you with the frequency and clarity of updates you received about your return?
Range: 1 7
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
Q20
Ranking
Please rank the following return aspects by importance to you, with the most important at the top.
Drag to order (top = most important)
  1. Speed to refund or resolution
  2. Clear inspection criteria
  3. Pickup convenience
  4. Proactive status updates
  5. Flexible refund options
Q21
Opinion Scale
Overall, how satisfied are you with your most recent returns experience?
Range: 1 7
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
Q22
Opinion Scale
How likely are you to recommend our returns process to a friend or colleague?
Range: 0 10
Min: Not at all likelyMid: NeutralMax: Extremely likely
Q23
Long Text
Based on your experience, what is one thing we could improve about the returns process?
Max chars
Q24
AI Interview
We'd like to understand your returns experience in more depth. Our AI assistant will ask a couple of brief follow-up questions based on your earlier responses.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 9
Q25
Dropdown
What is your age group?
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q26
Multiple Choice
Which best describes your gender?
  • Woman
  • Man
  • Non-binary
  • Self-describe
  • Prefer not to say
Q27
Dropdown
In which region do you currently live?
  • Africa
  • Asia
  • Europe
  • Middle East
  • North America
  • Oceania
  • South America
  • Prefer not to say
Q28
Chat Message
Thank you for your time — your feedback helps us improve the returns experience for all customers.

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