Measures on-shelf findability, visual distinctiveness, and claim clarity of CPG packaging using a simulated shelf scenario. Designed for shopper panels to produce actionable pack-design diagnostics.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
29
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome! This brief survey (~5 minutes) asks about your impressions of a product displayed on a simulated store shelf.
There are no right or wrong answers—we are interested in your honest opinions based on what you see and your shopping experience. Your responses are confidential, will be reported only in aggregate, and are used for internal research purposes. Participation is voluntary, and you may stop at any time.
Q2
Multiple Choice
Which of the following best describes your role in household grocery shopping?
I am the primary grocery shopper
I share the grocery shopping responsibility
Someone else does most of the grocery shopping
Q3
Multiple Choice
Where do you usually buy products in this category? (Select all that apply.)
Supermarket/grocery store
Mass retailer (e.g., big-box store)
Club/warehouse store
Drugstore/pharmacy
Convenience store
Online retailer
Local/specialty shop
Other (please specify)
Q4
Opinion Scale
How familiar are you with products in this category?
Range: 1 – 5
Min: Not at all familiarMid: NeutralMax: Extremely familiar
Q5
Dropdown
In the past 3 months, how often have you bought products in this category?
More than once a week
About once a week
2–3 times per month
About once a month
Less often
Never in the past 3 months
Q6
Chat Message
Please take a moment to look at the shelf image below. Imagine you are browsing this aisle during a typical shopping trip. When you are ready, continue to the next page.
[Insert shelf stimulus image here]
Q7
Multiple Choice
Thinking about [Product X], did you notice it on the shelf?
Yes, immediately
Yes, after some scanning
No, I did not notice it
Q8
Dropdown
Approximately how long did it take you to spot [Product X] on the shelf?
Less than 2 seconds
2–5 seconds
6–10 seconds
11–20 seconds
More than 20 seconds
I did not spot it
Q9
Multiple Choice
What, if anything, made it difficult to notice [Product X]? (Select all that apply.)
Nothing—it was easy to spot
The shelf looked crowded
Colors blended with nearby products
Brand name was too small
Claim or text was not visible
Shape/format looked similar to others
I looked in the wrong area
I am unfamiliar with this pack
Lighting or contrast seemed low
Other (please specify)
Q10
Opinion Scale
Overall, how easy or difficult was it to spot [Product X] on the shelf?
Range: 1 – 7
Min: Very difficultMid: NeutralMax: Very easy
Q11
Ranking
Please rank the following pack elements in the order you noticed them (drag the first element you noticed to the top).
Drag to order (top = most important)
Brand name
Pack colors
Claim text/badge
Imagery/icons
Pack shape/format
Price/offer tag
Q12
Opinion Scale
How much did [Product X] stand out visually compared with the other products on the shelf?
Range: 1 – 7
Min: Did not stand out at allMid: NeutralMax: Stood out a great deal
Q13
Multiple Choice
If you could change one thing about the pack to improve how easily it is found on the shelf, which would you choose?
Make brand name larger
Increase color contrast
Move claim to top/front of pack
Clarify claim wording
Use stronger imagery/icons
Add a price/offer tag
Other (please specify)
Q14
Long Text
If you selected 'Other' above, please briefly describe the change you have in mind.
Max chars
Q15
Long Text
In one sentence, what was the main claim or message you took away from the [Product X] pack?
Max chars
Q16
Opinion Scale
How clear was the main claim displayed on the [Product X] pack?
Range: 1 – 7
Min: Not at all clearMid: NeutralMax: Extremely clear
Q17
Opinion Scale
How relevant was the main claim to your needs in this category?
Range: 1 – 7
Min: Not at all relevantMid: NeutralMax: Extremely relevant
Q18
Opinion Scale
How believable or unbelievable did the main claim on [Product X] feel to you?
Range: 1 – 7
Min: Not at all believableMid: NeutralMax: Extremely believable
Q19
Multiple Choice
Based on its packaging and position on the shelf, which price tier does [Product X] appear to belong to?
Budget/value
Mid-range
Premium
Q20
Opinion Scale
How likely or unlikely are you to consider buying [Product X] on your next shopping trip?
Range: 1 – 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q21
Long Text
In a few words, what most made [Product X] stand out or blend in on the shelf?
Max chars
Q22
AI Interview
We would like to explore your shelf experience in a bit more depth. An AI moderator will ask you a couple of brief follow-up questions based on your earlier responses.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 7
Q23
Long Text
Based on your responses in this survey, please share any additional thoughts or comments about the shelf experience or the [Product X] pack.
Max chars
Q24
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q25
Multiple Choice
How do you describe your gender?
Woman
Man
Non-binary
Prefer to self-describe
Prefer not to say
Q26
Long Text
In which country or region do you currently live?
Max chars
Q27
Dropdown
What is the highest level of education you have completed?
Less than high school
High school diploma/GED
Some college/Associate degree
Bachelor's degree
Postgraduate degree
Prefer not to say
Q28
Dropdown
What is your current employment status?
Full-time
Part-time
Self-employed
Homemaker
Student
Unemployed and looking
Not working by choice
Retired
Prefer not to say
Q29
Chat Message
Thank you for your time! Your feedback helps us understand how packaging performs on the shelf. Your responses have been recorded.
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