Evaluate packaging on a simulated shelf: measure findability, claim clarity, and distinctiveness with real shopper feedback. Boost shelf standout.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Sample Survey Items
Q1
Multiple Choice
Where do you usually buy this category?
Supermarket/grocery
Mass retailer (e.g., big-box)
Club/warehouse store
Drugstore/pharmacy
Convenience store
Online retailer
Local/specialty shop
Q2
Opinion Scale
How familiar are you with products in this category?
Range: 1 – 10
Min: Not at all familiarMid: NeutralMax: Very familiar
Q3
Dropdown
In the past 3 months, how often have you bought this category?
More than once a week
About once a week
2–3 times per month
About once a month
Less often
Never in the past 3 months
Q4
Chat Message
Imagine you are in the aisle viewing a typical shelf with several competing products in this category. Focus on the featured product (one pack among others) and answer based on that shelf view.
Q5
Multiple Choice
Did you notice the featured product on the shelf?
Yes, immediately
Yes, after some scanning
No, I did not notice it
Q6
Numeric
About how many seconds did it take you to spot the featured product? (enter a whole number)
Accepts a numeric value
Whole numbers only
Q7
Multiple Choice
What made it hard to notice the featured product?
Shelf looked crowded
Colors blended with others
Brand name was small
Claim or text was not visible
Shape/format looked like others
I looked in the wrong area
I am unfamiliar with the pack
Lighting or contrast seemed low
Q8
Ranking
Rank the elements you noticed first for the featured product (1 = first noticed).
Drag to order (top = most important)
Brand name
Pack colors
Claim text/badge
Imagery/icons
Pack shape/format
Price/offer tag
Q9
Opinion Scale
Overall, how easy was it to spot the featured product on the shelf?
Range: 1 – 10
Min: Very difficultMid: NeutralMax: Very easy
Q10
Rating
How much did the featured product stand out compared with others nearby?
Scale: 10 (star)
Min: Does not stand out at allMax: Stands out a lot
Q11
Multiple Choice
If you could change one thing to improve on-shelf findability, which would you choose?
Make brand name larger
Increase color contrast
Move claim to top/front
Clarify claim wording
Use stronger imagery/icons
Add a price/offer tag
Other (enter below)
Q12
Short Text
If Other, please describe the change you have in mind.
Max 100 chars
Q13
Matrix
Thinking about the main on-pack claim(s), how clear was each of the following?
Rows
Very unclear
Unclear
Neither
Clear
Very clear
Main claim was easy to spot
•
•
•
•
•
Claim wording was clear
•
•
•
•
•
Font/size was easy to read
•
•
•
•
•
I understood the benefit
•
•
•
•
•
Claim felt specific (not vague)
•
•
•
•
•
Q14
Short Text
In one sentence, what was the main claim you took away?
Max 100 chars
Q15
Opinion Scale
How believable did the claim feel?
Range: 1 – 10
Min: Not at all believableMid: NeutralMax: Very believable
Q16
Multiple Choice
Based on the pack and shelf context, which price tier does it look like?
Budget
Mid-range
Premium
Q17
Rating
How likely are you to consider buying this product on your next shop?
Scale: 10 (star)
Min: Very unlikelyMax: Very likely
Q18
Long Text
Briefly, what made it stand out or blend in on the shelf?
Max 600 chars
Q19
Multiple Choice
Are you the primary grocery shopper for your household?
Yes, I am the main grocery shopper
I share the responsibility
No, someone else shops
Q20
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q21
Multiple Choice
How do you describe your gender?
Woman
Man
Non-binary
Prefer to self-describe
Prefer not to say
Q22
Short Text
Country/region where you live:
Max 100 chars
Q23
Multiple Choice
What is the highest level of education you have completed?
Less than high school
High school diploma/GED
Some college/Associate degree
Bachelor’s degree
Postgraduate degree
Prefer not to say
Q24
Multiple Choice
What is your current employment status?
Full-time
Part-time
Self-employed
Homemaker
Student
Unemployed and looking
Not working by choice
Retired
Prefer not to say
Q25
Multiple Choice
Attention check: To confirm you are reading the questions, please select “I agree” below.
I agree
I do not agree
Q26
Chat Message
Welcome! This survey asks about a featured product shown on a shelf. There are no right or wrong answers—please answer based on what you see and your shopping experience.
Q27
Long Text
Any final comments about the shelf experience or this survey?
Max 600 chars
Q28
AI Interview
AI Interview: 2 Follow-up Questions on your shelf experience
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Q29
Chat Message
Thank you for your time—your feedback helps us improve how packs perform on the shelf.
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