Q01
Long Text
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CPG Shelf Impact Study: Pack Findability & Claim Evaluation
Measures on-shelf findability, visual distinctiveness, and claim clarity of CPG packaging using a simulated shelf scenario. Designed for shopper panels to produce actionable pack-design diagnostics.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
29 questions · ~4 min
Q02
Multiple Choice
Which of the following best describes your role in household grocery shopping?
Q03
Long Text
Please take a moment to look at the shelf image below. Imagine you are browsing this aisle during a typical shopping trip. When you are ready, continue to the next page. [Insert shelf stimulus image here]
Q04
Multiple Choice
Thinking about [Product X], did you notice it on the shelf?
Q05
Long Text
Please rank the following pack elements in the order you noticed them (drag the first element you noticed to the top).
Q06
Long Text
In one sentence, what was the main claim or message you took away from the [Product X] pack?
Q07
Multiple Choice
Based on its packaging and position on the shelf, which price tier does [Product X] appear to belong to?
Q08
Long Text
In a few words, what most made [Product X] stand out or blend in on the shelf?
Q09
Long Text
What is your age?
Q10
Long Text
Thank you for your time! Your feedback helps us understand how packaging performs on the shelf. Your responses have been recorded.
Q11
Multiple Choice
Where do you usually buy products in this category? (Select all that apply.)
Q12
Long Text
Approximately how long did it take you to spot [Product X] on the shelf?
Q13
Long Text
How much did [Product X] stand out visually compared with the other products on the shelf?
Q14
Long Text
How clear was the main claim displayed on the [Product X] pack?
Q15
Long Text
How likely or unlikely are you to consider buying [Product X] on your next shopping trip?
Q16
AI Interview
We would like to explore your shelf experience in a bit more depth. An AI moderator will ask you a couple of brief follow-up questions based on your earlier responses.
Q17
Multiple Choice
How do you describe your gender?
Q18
Long Text
How familiar are you with products in this category?
Q19
Multiple Choice
What, if anything, made it difficult to notice [Product X]? (Select all that apply.)
Q20
Multiple Choice
If you could change one thing about the pack to improve how easily it is found on the shelf, which would you choose?
Q21
Long Text
How relevant was the main claim to your needs in this category?
Q22
Long Text
Based on your responses in this survey, please share any additional thoughts or comments about the shelf experience or the [Product X] pack.
Q23
Long Text
In which country or region do you currently live?
Q24
Long Text
In the past 3 months, how often have you bought products in this category?
Q25
Long Text
Overall, how easy or difficult was it to spot [Product X] on the shelf?
Q26
Long Text
If you selected 'Other' above, please briefly describe the change you have in mind.
Q27
Long Text
How believable or unbelievable did the main claim on [Product X] feel to you?
Q28
Long Text
What is the highest level of education you have completed?
Q29
Long Text
What is your current employment status?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.