Evaluates shelf findability, claim clarity, believability, and visual standout of CPG/FMCG packaging designs. Use with packaging concepts or mock-ups to generate optimization insights before launch.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
30
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Thank you for participating in this study about product packaging.
Your responses are voluntary, confidential, and will be reported only in aggregate. There are no right or wrong answers—we are simply interested in your honest opinions. This survey takes approximately 6–8 minutes to complete. You may stop at any time.
If you are shown any images, please open them at full size and zoom in to read any claims or small text.
Q2
Multiple Choice
In the past 30 days, have you purchased any packaged grocery, personal care, or household products?
Yes
No
Not sure
Q3
Multiple Choice
Where do you usually buy packaged grocery, personal care, or household products? Select all that apply.
Supermarket / Grocery store
Big-box retailer (e.g., hypermarket)
Online grocery delivery
Warehouse club
Convenience store
Drugstore / Pharmacy
Specialty store (e.g., natural foods)
Other
Q4
Chat Message
Please carefully review the packaging image(s) below before continuing. Zoom in to read any claims or small text.
Q5
Multiple Choice
Were you able to view the packaging clearly?
Yes
No
Q6
Opinion Scale
Based on what you saw, how easy or difficult would it be to spot this product on a typical store shelf?
Range: 1 – 7
Min: Very difficultMid: NeutralMax: Very easy
Q7
Multiple Choice
Where would you most expect to find this product in a store or online? Please select one.
Cereal / Breakfast aisle
Snacks aisle
Beverages aisle
Refrigerated dairy
Frozen foods
Personal care
Household cleaning
Health / Wellness
Checkout area / Impulse
Online search bar
Not sure
Q8
Opinion Scale
How noticeable is the brand logo on the packaging?
Range: 1 – 7
Min: Not at all noticeableMid: NeutralMax: Extremely noticeable
Q9
Opinion Scale
How noticeable is the product imagery or graphics on the packaging?
Range: 1 – 7
Min: Not at all noticeableMid: NeutralMax: Extremely noticeable
Q10
Opinion Scale
How noticeable are the claims or callouts on the packaging?
Range: 1 – 7
Min: Not at all noticeableMid: NeutralMax: Extremely noticeable
Q11
Opinion Scale
How noticeable is the color palette or overall color scheme of the packaging?
Range: 1 – 7
Min: Not at all noticeableMid: NeutralMax: Extremely noticeable
Q12
Dropdown
Approximately how long do you think it would take you to find this product on a typical shelf?
Less than 5 seconds
5–10 seconds
11–20 seconds
21–30 seconds
More than 30 seconds
I don't think I would find it
Q13
Long Text
What is the main claim or message you recall from the packaging? Please be as specific as possible.
Max chars
Q14
Multiple Choice
Which of the following claims did the packaging communicate? Select all that apply.
Natural ingredients
High protein
Low sugar
Eco-friendly packaging
No artificial additives
Vegan friendly
Gluten-free
Made locally
None of the above / I didn't notice a claim
Q15
Opinion Scale
How clear or unclear was the main claim on the packaging?
Range: 1 – 7
Min: Very unclearMid: NeutralMax: Very clear
Q16
Opinion Scale
How believable or unbelievable is the main claim you noticed on the packaging?
Range: 1 – 7
Min: Very unbelievableMid: NeutralMax: Very believable
Q17
Opinion Scale
Overall, how much does this packaging stand out compared to competing products you would expect to see on the same shelf?
Range: 1 – 7
Min: Does not stand out at allMid: NeutralMax: Stands out a great deal
Q18
Multiple Choice
Which elements most contribute to the packaging's standout on shelf? Select up to three.
Color palette
Typography
Brand logo
Imagery / graphics
Claim badge or seal
Pack shape / structure
Finish or materials (e.g., matte, foil)
Q19
Ranking
Rank the following elements from most to least impactful for shelf standout.
Drag to order (top = most important)
Color palette
Logo size
Claim prominence
Imagery / graphics
Typography
Q20
Long Text
If you could make one change to improve how easy this packaging is to find or how much it stands out, what would it be?
Max chars
Q21
Opinion Scale
How likely or unlikely would you be to purchase this product in the next month?
Range: 1 – 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q22
Long Text
What most influenced your purchase likelihood rating above?
Max chars
Q23
AI Interview
We'd like to explore your packaging impressions in a bit more depth. An AI moderator will ask a few brief follow-up questions based on your responses.
AI InterviewLength: 3Personality: [Object Object]Mode: Fast
Reference questions: 7
Q24
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q25
Multiple Choice
What is your gender?
Woman
Man
Non-binary
Prefer not to say
Q26
Dropdown
In which country do you currently reside?
United States
Canada
United Kingdom
Australia
India
Other
Prefer not to say
Q27
Dropdown
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college / Associate degree
Bachelor's degree
Graduate or professional degree
Prefer not to say
Q28
Multiple Choice
Which of the following best describes your current employment status?
Full-time
Part-time
Self-employed
Student
Homemaker / caregiver
Unemployed and looking
Unemployed and not looking
Retired
Prefer not to say
Q29
Long Text
Based on your responses in this survey, is there anything else you'd like to share about the packaging or your experience?
Max chars
Q30
Chat Message
Thank you for completing this survey! Your responses have been saved and will be used to help improve packaging design. You may now submit.
Frequently Asked Questions
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