Q01
Long Text
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CPG Packaging Evaluation: Shelf Findability, Claims & Standout
Evaluates shelf findability, claim clarity, believability, and visual standout of CPG/FMCG packaging designs. Use with packaging concepts or mock-ups to generate optimization insights before launch.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
30 questions · ~4 min
Q02
Multiple Choice
In the past 30 days, have you purchased any packaged grocery, personal care, or household products?
Q03
Long Text
Please carefully review the packaging image(s) below before continuing. Zoom in to read any claims or small text.
Q04
Long Text
Based on what you saw, how easy or difficult would it be to spot this product on a typical store shelf?
Q05
Long Text
What is the main claim or message you recall from the packaging? Please be as specific as possible.
Q06
Long Text
Overall, how much does this packaging stand out compared to competing products you would expect to see on the same shelf?
Q07
Long Text
How likely or unlikely would you be to purchase this product in the next month?
Q08
AI Interview
We'd like to explore your packaging impressions in a bit more depth. An AI moderator will ask a few brief follow-up questions based on your responses.
Q09
Long Text
What is your age?
Q10
Long Text
Based on your responses in this survey, is there anything else you'd like to share about the packaging or your experience?
Q11
Long Text
Thank you for completing this survey! Your responses have been saved and will be used to help improve packaging design. You may now submit.
Q12
Multiple Choice
Where do you usually buy packaged grocery, personal care, or household products? Select all that apply.
Q13
Multiple Choice
Were you able to view the packaging clearly?
Q14
Multiple Choice
Where would you most expect to find this product in a store or online? Please select one.
Q15
Multiple Choice
Which of the following claims did the packaging communicate? Select all that apply.
Q16
Multiple Choice
Which elements most contribute to the packaging's standout on shelf? Select up to three.
Q17
Long Text
What most influenced your purchase likelihood rating above?
Q18
Multiple Choice
What is your gender?
Q19
Long Text
How noticeable is the brand logo on the packaging?
Q20
Long Text
How clear or unclear was the main claim on the packaging?
Q21
Long Text
Rank the following elements from most to least impactful for shelf standout.
Q22
Long Text
In which country do you currently reside?
Q23
Long Text
How noticeable is the product imagery or graphics on the packaging?
Q24
Long Text
How believable or unbelievable is the main claim you noticed on the packaging?
Q25
Long Text
If you could make one change to improve how easy this packaging is to find or how much it stands out, what would it be?
Q26
Long Text
What is the highest level of education you have completed?
Q27
Long Text
How noticeable are the claims or callouts on the packaging?
Q28
Multiple Choice
Which of the following best describes your current employment status?
Q29
Long Text
How noticeable is the color palette or overall color scheme of the packaging?
Q30
Long Text
Approximately how long do you think it would take you to find this product on a typical shelf?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.