Measure on-shelf findability, claim clarity, and shelf impact to optimize CPG/FMCG packaging design. Launch fast with a ready-to-run survey template.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Sample Survey Items
Q1
Chat Message
You’ll be asked about a product’s packaging. If you’re shown any images, please open them at full size and zoom in to read any claims. There are no right or wrong answers—please answer honestly.
Q2
Multiple Choice
In the past 30 days, have you bought any packaged grocery, personal care, or household products?
Yes
No
Not sure
Q3
Chat Message
Please review the packaging images or sample provided by the researcher before continuing. Zoom in to read any claims or small text.
Q4
Multiple Choice
Were you able to view the packaging clearly?
Yes
No
Q5
Multiple Choice
Attention check: To confirm you’re reading the instructions, please select “I will pay attention.”
I will pay attention
I won’t pay attention
Q6
Opinion Scale
Based on what you saw, how easy would it be to spot this product on a typical shelf?
Range: 1 – 10
Min: Very hardMid: Neither easy nor hardMax: Very easy
Q7
Multiple Choice
Where would you expect to find this product in-store or online? Please select the one most likely location.
Cereal/Breakfast aisle
Snacks aisle
Beverages aisle
Refrigerated dairy
Frozen foods
Personal care
Household cleaning
Health/Wellness
Checkout area/Impulse
Online search bar
Not sure
Q8
Matrix
How noticeable are the following elements on the pack?
Rows
1 Not noticeable
2
3
4
5
6
7 Highly noticeable
Brand name size
•
•
•
•
•
•
•
Color contrast vs shelf
•
•
•
•
•
•
•
Imagery/icons
•
•
•
•
•
•
•
Claim badge/seal
•
•
•
•
•
•
•
Flavor or variant name
•
•
•
•
•
•
•
Typography legibility
•
•
•
•
•
•
•
Q9
Numeric
About how many seconds do you think it would take you to find this on a typical shelf? Please enter a number.
Accepts a numeric value
Whole numbers only
Q10
Long Text
What is the main claim or message you recall from the pack? Please be specific.
Max 600 chars
Q11
Multiple Choice
Which of the following claims did the pack communicate? Select all that apply.
Natural ingredients
High protein
Low sugar
Eco-friendly packaging
No artificial additives
Vegan friendly
Gluten-free
Made locally
None of the above / I didn’t notice a claim
Q12
Rating
How clear was the main claim on the pack?
Scale: 10 (star)
Min: Not clearMax: Very clear
Q13
Opinion Scale
How believable is the main claim you noticed?
Range: 1 – 10
Min: Not believableMid: Neither believable nor unbelievableMax: Very believable
Q14
Rating
Overall, how much does this pack stand out versus competing items on the shelf you imagine?
Scale: 10 (star)
Min: Not at allMax: Extremely
Q15
Multiple Choice
Which elements most drive the pack’s standout? Select up to three.
Color palette
Typography
Brand logo
Imagery/graphics
Claim badge/seal
Pack shape/structure
Finish/materials (e.g., matte, foil)
Q16
Ranking
Rank the following from most to least impactful for shelf standout.
Drag to order (top = most important)
Color palette
Logo size
Claim prominence
Imagery/graphics
Typography
Q17
Long Text
What one change would most improve findability or standout?
Max 600 chars
Q18
Opinion Scale
How likely are you to consider buying this in the next month?
Range: 1 – 10
Min: Very unlikelyMid: NeutralMax: Very likely
Q19
Long Text
What most influenced your likelihood rating?
Max 600 chars
Q20
Long Text
Without viewing a specific pack, what makes packaging easy to find and understand when shopping?
Max 600 chars
Q21
Dropdown
How old are you?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q22
Multiple Choice
Gender
Woman
Man
Non-binary
Prefer not to say
Q23
Dropdown
Where do you live?
United States
Canada
United Kingdom
Australia
India
Other
Prefer not to say
Q24
Dropdown
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college/Associate
Bachelor’s degree
Graduate or professional degree
Prefer not to say
Q25
Multiple Choice
What best describes your current employment status?
Full-time
Part-time
Self-employed
Student
Homemaker/caregiver
Unemployed and looking
Unemployed and not looking
Retired
Prefer not to say
Q26
Multiple Choice
Where do you usually buy packaged products? Select all that apply.
Supermarket/Grocery store
Big-box retailer (e.g., hypermarket)
Online grocery delivery
Warehouse club
Convenience store
Drugstore/Pharmacy
Specialty store (e.g., natural foods)
Other
Q27
Long Text
Is there anything else you’d like to share about the packaging or your experience in this survey?
Max 600 chars
Q28
Chat Message
Thanks—your responses are saved. You can now submit the survey.
Q29
AI Interview
AI Interview: 2 Follow-up Questions on Packaging Evaluation
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
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