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Donor Satisfaction Survey Template for Nonprofits

Collect donor feedback on story clarity, online giving, and follow-up. Boost retention and stewardship with this ready-to-use nonprofit survey.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
multiple choice
In the past 6 months, which of the following communications from us did you notice?
  • Email newsletter
  • Social media posts
  • Website stories or blog
  • Event presentation or webinar
  • Annual report or impact report
  • Direct mail piece
  • Press or news coverage
  • Other
Q2
opinion scale
How clear was our mission and impact in recent communications?
Q3
matrix
Please indicate how much you agree with each statement about our story and message.
Q4
long text
What, if anything, felt unclear or missing in our story?
Max 600 chars
Q5
multiple choice
In the last 12 months, have you made a donation to us?
  • Yes, online
  • Yes, via a third-party platform
  • Yes, by mail/check
  • Yes, in person or at an event
  • Not in the last 12 months
Q6
multiple choice
In the last 12 months, did you visit our online donation page (even if you did not give)?
  • Yes
  • No
Q7
rating
How easy was it to complete or attempt an online donation?
Q8
multiple choice
Which issues, if any, did you encounter with the online donation experience?
  • Confusing or unclear form fields
  • Too many steps/pages
  • Preferred payment method not available
  • Errors or timeouts
  • Page felt insecure or untrustworthy
  • Hard to change amount or frequency
  • Mobile layout or responsiveness issues
  • Tribute/matching options were confusing
  • Slow load times
  • None of the above
  • Other
Q9
numeric
About how many minutes did the online donation take from start to finish?
Q10
ranking
Rank the donation page elements that most build your trust (top to bottom).
Q11
long text
What would make donating online smoother or more reassuring?
Max 600 chars
Q12
multiple choice
In the last 12 months, which of the following have you received from us?
  • Thank-you email within 24 hours
  • Mailed receipt or letter
  • Impact updates or stories
  • Invitation to an event or webinar
  • Thank-you phone call
  • Personalized note from staff
  • Survey request
  • None of these
Q13
opinion scale
In the last 6 months, how was the frequency of our updates?
Q14
matrix
Please rate the quality of our stewardship communications.
Q15
multiple choice
How often would you like to receive impact updates from us?
  • Monthly
  • Every 2 to 3 months
  • Twice per year
  • Once a year
  • Only after I donate
  • I prefer not to receive updates
Q16
multiple choice
Which channels do you prefer for updates? Select up to 3.
  • Email
  • Text message (SMS)
  • Postal mail
  • Phone call
  • Social media
  • Website donor portal
  • WhatsApp or chat
  • Other
Q17
multiple choice
Attention check: To confirm you are paying attention, please select "I am paying attention."
  • I am paying attention
  • I am not sure
  • Prefer not to answer
Q18
long text
Anything else we should know to improve your donor experience?
Max 600 chars
Q19
dropdown
How long have you supported our organization?
Q20
dropdown
What is your age?
Q21
multiple choice
Which best describes your gender?
  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q22
dropdown
Where do you live?
Q23
dropdown
What is the highest level of education you have completed?
Q24
multiple choice
What is your current employment status?
  • Employed full-time
  • Employed part-time
  • Self-employed
  • Student
  • Retired
  • Unemployed and looking for work
  • Not working by choice
  • Prefer not to say
Q25
chat message
Welcome! This brief survey takes about 5 to 7 minutes. Your feedback is confidential and will help us improve your experience.
Q26
ai interview
AI Interview: 2 Follow-up Questions on your donor experience
AI Interview
Q27
chat message
Thank you for your time and thoughtful feedback!

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Donor Satisfaction Survey Template for Nonprofits - Survey Template | QuestionPunk