Collect donor feedback on story clarity, online giving, and follow-up. Boost retention and stewardship with this ready-to-use nonprofit survey.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
27
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Multiple Choice
In the past 6 months, which of the following communications from us did you notice?
Email newsletter
Social media posts
Website stories or blog
Event presentation or webinar
Annual report or impact report
Direct mail piece
Press or news coverage
Other
Q2
Opinion Scale
How clear was our mission and impact in recent communications?
Range: 1 – 10
Min: Not clearMid: Somewhat clearMax: Very clear
Q3
Matrix
Please indicate how much you agree with each statement about our story and message.
Rows
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
Our mission was easy to understand
•
•
•
•
•
We showed specific outcomes and impact
•
•
•
•
•
The call to action was clear and motivating
•
•
•
•
•
Information felt credible and trustworthy
•
•
•
•
•
The story aligned with my values
•
•
•
•
•
Q4
Long Text
What, if anything, felt unclear or missing in our story?
Max 600 chars
Q5
Multiple Choice
In the last 12 months, have you made a donation to us?
Yes, online
Yes, via a third-party platform
Yes, by mail/check
Yes, in person or at an event
Not in the last 12 months
Q6
Multiple Choice
In the last 12 months, did you visit our online donation page (even if you did not give)?
Yes
No
Q7
Rating
How easy was it to complete or attempt an online donation?
Scale: 11 (star)
Min: Very hardMax: Very easy
Q8
Multiple Choice
Which issues, if any, did you encounter with the online donation experience?
Confusing or unclear form fields
Too many steps/pages
Preferred payment method not available
Errors or timeouts
Page felt insecure or untrustworthy
Hard to change amount or frequency
Mobile layout or responsiveness issues
Tribute/matching options were confusing
Slow load times
None of the above
Other
Q9
Numeric
About how many minutes did the online donation take from start to finish?
Accepts a numeric value
Whole numbers only
Q10
Ranking
Rank the donation page elements that most build your trust (top to bottom).
Drag to order (top = most important)
Clear impact stats or testimonials
Recognizable payment options (e.g., PayPal, Apple Pay)
Security/SSL or third-party trust badges
Transparent fees and use of funds
Matching gift or employer match information
Privacy policy and data use clarity
Q11
Long Text
What would make donating online smoother or more reassuring?
Max 600 chars
Q12
Multiple Choice
In the last 12 months, which of the following have you received from us?
Thank-you email within 24 hours
Mailed receipt or letter
Impact updates or stories
Invitation to an event or webinar
Thank-you phone call
Personalized note from staff
Survey request
None of these
Q13
Opinion Scale
In the last 6 months, how was the frequency of our updates?
Range: 1 – 10
Min: Too infrequentMid: About rightMax: Too frequent
Q14
Matrix
Please rate the quality of our stewardship communications.
Rows
Very poor
Poor
Fair
Good
Excellent
Thank-you timeliness
•
•
•
•
•
Personalization
•
•
•
•
•
Clarity about how my gift was used
•
•
•
•
•
Relevance to my interests
•
•
•
•
•
Overall transparency
•
•
•
•
•
Q15
Multiple Choice
How often would you like to receive impact updates from us?
Monthly
Every 2 to 3 months
Twice per year
Once a year
Only after I donate
I prefer not to receive updates
Q16
Multiple Choice
Which channels do you prefer for updates? Select up to 3.
Email
Text message (SMS)
Postal mail
Phone call
Social media
Website donor portal
WhatsApp or chat
Other
Q17
Multiple Choice
Attention check: To confirm you are paying attention, please select "I am paying attention."
I am paying attention
I am not sure
Prefer not to answer
Q18
Long Text
Anything else we should know to improve your donor experience?
Max 600 chars
Q19
Dropdown
How long have you supported our organization?
First-time donor
Less than 1 year
1–3 years
4–6 years
7+ years
Not sure
Q20
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q21
Multiple Choice
Which best describes your gender?
Woman
Man
Non-binary
Prefer to self-describe
Prefer not to say
Q22
Dropdown
Where do you live?
Africa
Asia
Europe
North America
Oceania
South America
Prefer not to say
Q23
Dropdown
What is the highest level of education you have completed?
Some high school or less
High school diploma or GED
Some college/associate degree
Bachelor’s degree
Graduate or professional degree
Prefer not to say
Q24
Multiple Choice
What is your current employment status?
Employed full-time
Employed part-time
Self-employed
Student
Retired
Unemployed and looking for work
Not working by choice
Prefer not to say
Q25
Chat Message
Welcome! This brief survey takes about 5 to 7 minutes. Your feedback is confidential and will help us improve your experience.
Q26
AI Interview
AI Interview: 2 Follow-up Questions on your donor experience
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Q27
Chat Message
Thank you for your time and thoughtful feedback!
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