Nonprofit Donor Satisfaction & Stewardship Survey

Welcome, and thank you for sharing your experience with us! This survey takes approximately 5–7 minutes. Your responses are completely confidential and will be reported only in aggregate to help us improve how we communicate with and serve our donors. There are no right or wrong answers — we simply want your honest opinions. Participation is voluntary and you may stop at any time.

How long have you supported our organization?

• First-time donor
• Less than 1 year
• 1–3 years
• 4–6 years
• 7+ years
• Not sure

Thinking about the communications you noticed, how clearly did they convey our mission?

In the last 12 months, have you made a donation to us? (Select all that apply.)

• Yes, online
• Yes, via a third-party platform (e.g., Facebook, GoFundMe)
• Yes, by mail or check
• Yes, in person or at an event
• Not in the last 12 months

In the last 12 months, which of the following have you received from us? (Select all that apply.)

• Thank-you email within 24 hours
• Mailed receipt or letter
• Impact updates or stories
• Invitation to an event or webinar
• Thank-you phone call
• Personalized note from staff
• Survey request
• None of these

Overall, how satisfied are you with your experience as a donor to our organization?

Thank you for your survey responses. We'd love to understand a bit more about what drives your connection to our organization and what would make your experience even better. Please share your thoughts and our AI interviewer will follow up.

What is your age?

• 18–24
• 25–34
• 35–44
• 45–54
• 55–64
• 65+
• Prefer not to say

Thank you for your time and thoughtful feedback! Your input directly helps us improve how we communicate, serve, and thank our supporters.

In the past 6 months, which of the following communications from us did you notice? (Select all that apply.)

• Email newsletter
• Social media posts
• Website stories or blog
• Event presentation or webinar
• Annual report or impact report
• Direct mail piece
• Press or news coverage
• Other

How clearly did our communications show the impact of donor contributions?

In the last 12 months, did you visit our online donation page, even if you did not complete a gift?

• Yes
• No

How would you describe the frequency of updates you received from us in the last 6 months?

How likely are you to make another donation to our organization in the next 12 months?

Based on your responses in this survey, is there anything else you would like to share about your experience as a donor?

Which best describes your gender?

• Woman
• Man
• Non-binary
• Prefer to self-describe
• Prefer not to say

How authentic and genuine do our stories and updates feel to you?

How easy was it to complete or attempt an online donation?

Our thank-you messages feel personal and genuine.

How likely are you to recommend our organization to a friend or colleague?

In which region do you currently live?

• Africa
• Asia
• Europe
• North America
• Oceania
• South America
• Prefer not to say

How clearly do our communications explain how donated funds are used?

Which issues, if any, did you encounter during your online donation experience? (Select all that apply.)

• Confusing or unclear form fields
• Too many steps or pages
• Preferred payment method not available
• Errors or timeouts
• Page felt insecure or untrustworthy
• Hard to change amount or frequency
• Mobile layout or responsiveness issues
• Tribute or matching options were confusing
• Slow load times
• None of the above
• Other

Impact updates I receive are relevant and informative.

Is there anything about our story or message that you would like to see explained differently or in more detail?

Which of the following donation page elements most increase your trust? (Select up to 3.)

• Clear impact statistics or testimonials
• Recognizable payment options (e.g., PayPal, Apple Pay)
• Security badges or SSL indicators
• Transparent fees and use-of-funds breakdown
• Matching gift or employer match information
• Privacy policy and data use clarity

Our communications make me feel valued as a supporter.

What would make donating online smoother or more reassuring?

How often would you like to receive impact updates from us?

• Monthly
• Every 2 to 3 months
• Twice per year
• Once a year
• Only after I donate
• I prefer not to receive updates

Which channels do you prefer for receiving updates from us? (Select up to 3.)

• Email
• Text message (SMS)
• Postal mail
• Phone call
• Social media
• Website donor portal
• WhatsApp or chat app
• Other