Trade Show Booth Experience & Logistics Survey Template
Collect attendee feedback on booth traffic, service usage, and on-site logistics. Customize and launch fast; benchmark exhibitor performance in 3–4 minutes.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Sample Survey Items
Q1
Chat Message
Welcome! Thank you for visiting our booth. Your feedback will help us improve future events.
Q2
Numeric
How many times did you visit our booth during this event?
Accepts a numeric value
Whole numbers only
Q3
Multiple Choice
When did you stop by our booth during this event? Select all that apply.
Morning
Midday
Afternoon
Evening
Q4
Numeric
Approximately how many minutes did you wait to speak with staff? Enter 0 if you did not wait.
Accepts a numeric value
Whole numbers only
Q5
Opinion Scale
How crowded did the booth feel during your visit(s)?
Range: 1 – 10
Min: Not at all crowdedMid: Moderately crowdedMax: Extremely crowded
Q6
Multiple Choice
Attention check: To confirm you’re paying attention, please select “I am paying attention.”
I am paying attention
I am not paying attention
Q7
Multiple Choice
What was your main reason for stopping by our booth?
Product/service demo
Freebies or giveaways
Talk with staff
Brand interest
Scheduled meeting
Charging/rest area
Curiosity/just browsing
Q8
Multiple Choice
Which services or activities did you use at our booth? Select all that apply.
Live demo
Q&A with staff
Quick consultation
Giveaway/contest
Charging station
Take-home materials or scans
Scheduled meeting area
Q9
Ranking
Rank what most attracted you to our booth, from most to least influential.
Drag to order (top = most important)
Product demos
Booth location
Signage/visuals
Word of mouth
Social media promotion
Staff engagement
Q10
Matrix
Please rate each aspect of your booth experience during this event.
Rows
Very poor
Poor
Fair
Good
Excellent
Staff helpfulness
•
•
•
•
•
Demo usefulness
•
•
•
•
•
Information clarity
•
•
•
•
•
Wait time experience
•
•
•
•
•
Booth layout
•
•
•
•
•
Signage visibility
•
•
•
•
•
Q11
Opinion Scale
How easy was it to find our booth on the show floor?
Range: 1 – 10
Min: Very difficultMid: NeutralMax: Very easy
Q12
Multiple Choice
Did the booth location affect your likelihood to stop by?
Increased a lot
Increased somewhat
No impact
Decreased somewhat
Decreased a lot
Q13
Multiple Choice
Which best describes your role?
Individual contributor
Manager
Director
Executive
Student
Media/Press
Vendor/Partner
Other
Prefer not to say
Q14
Multiple Choice
What is your primary industry?
Technology/Software
Manufacturing
Healthcare
Education
Financial services
Government
Retail/Consumer
Other
Prefer not to say
Q15
Multiple Choice
How many employees are in your organization?
1–10
11–50
51–200
201–1,000
1,001–5,000
5,001+
Prefer not to say
Q16
Multiple Choice
Which region are you based in?
North America
Europe
Asia–Pacific
Latin America
Middle East/Africa
Other
Prefer not to say
Q17
Multiple Choice
Is this your first time attending this event?
Yes
No
Prefer not to say
Q18
Rating
Overall, how valuable was your booth visit during this event?
Scale: 10 (star)
Min: Not at all valuableMax: Extremely valuable
Q19
Long Text
What should we improve for booth traffic, services, or logistics next time?
Max 600 chars
Q20
AI Interview
AI Interview: 2 Follow-up Questions on your booth experience
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Reference questions: 13
Q21
Chat Message
Thank you—your input is appreciated and will help us improve future booth experiences!
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