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Trade Show Booth Attendee Experience Survey

Collects structured attendee feedback on booth visit logistics, service engagement, navigation, and overall value to benchmark exhibitor performance and inform future event planning.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

22 questions · ~4 min
Q01
Long Text

Welcome, and thank you for visiting our booth! We'd like to hear about your experience to help us improve future events. This survey takes approximately 4 minutes. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers—we simply want your honest opinions. All responses are confidential, anonymized, and reported only in aggregate for internal planning purposes.

Q02
Multiple Choice

Is this your first time attending this event?

Q03
Long Text

How easy was it to find our booth on the show floor?

Q04
Multiple Choice

What was your main reason for stopping by our booth?

Q05
Long Text

How would you rate the helpfulness and knowledge of our booth staff?

Q06
Long Text

Overall, how valuable was your booth visit during this event?

Q07
Long Text

Which best describes your role?

Q08
Long Text

Thank you for sharing your feedback! Your input will directly help us improve our booth experience at future events.

Q09
Long Text

How many times did you visit our booth during this event?

Q10
Long Text

How much did the booth's location on the show floor affect your likelihood to stop by?

Q11
Multiple Choice

Which services or activities did you use at our booth? Select all that apply.

Q12
Long Text

How would you rate the visual design and layout of our booth?

Q13
Long Text

How likely are you to visit our booth again at a future event?

Q14
Long Text

What is your primary industry?

Q15
Multiple Choice

When did you stop by our booth during this event? Select all that apply.

Q16
Long Text

Approximately how long did you wait to speak with booth staff?

Q17
Long Text

How would you rate the quality of product or service information available at our booth?

Q18
AI Interview

Based on your experience at our booth, what is one thing we should improve for next time regarding booth traffic, services, or on-site logistics?

Q19
Long Text

How many employees are in your organization?

Q20
Long Text

How crowded did the booth feel during your visit(s)?

Q21
Long Text

Rank the following from most to least influential in attracting you to our booth.

Q22
Long Text

Which region are you based in?

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.