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Email Deliverability Practices Assessment

Assesses email marketers' authentication setup, list hygiene, monitoring habits, and inbox-placement confidence to identify deliverability gaps and training needs.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

21 questions · ~4 min
Q01
Long Text

Welcome to the Email Deliverability Practices Assessment. This survey explores your organization's email sending practices, authentication setup, monitoring habits, and inbox-placement confidence. Your responses will help identify common deliverability challenges and inform better resources for email practitioners. This should take approximately 6–8 minutes. Participation is completely voluntary and you may stop at any time. There are no right or wrong answers — we are interested in your honest experience and opinions. All responses are confidential, anonymized, and reported only in aggregate. Please click 'Next' to begin.

Q02
Multiple Choice

Does your organization currently send marketing or lifecycle emails?

Q03
Long Text

How often does your organization send marketing emails from your primary sending domain?

Q04
Multiple Choice

Which email authentication methods are currently configured for your primary sending domain? Select all that apply.

Q05
Multiple Choice

In the last 90 days, which of the following deliverability signals have you reviewed at least once per month? Select all that apply.

Q06
Long Text

Please rank the following factors by how much impact you believe they have on inbox placement, from most impact (top) to least impact (bottom).

Q07
Long Text

Overall, how confident are you that your marketing emails reached recipients' inboxes over the last 30 days?

Q08
Long Text

Based on your responses throughout this survey, what is your single biggest email deliverability challenge right now?

Q09
Long Text

Which of the following best describes your current role?

Q10
Long Text

Thank you for completing this survey! Your responses have been recorded and will be used to improve email deliverability resources and benchmarks. We appreciate your time and expertise.

Q11
Long Text

Approximately how many marketing emails did your organization send last month (all campaigns combined)?

Q12
Long Text

When you add a new sending domain or IP address, do you follow a structured warm-up plan?

Q13
Long Text

How satisfied are you with your organization's overall email deliverability performance?

Q14
AI Interview

We'd like to understand your deliverability experience in more depth. An AI moderator will ask a couple of follow-up questions based on your earlier responses.

Q15
Long Text

Approximately how many employees does your organization have?

Q16
Multiple Choice

What are the primary objectives of your marketing email program? Select all that apply.

Q17
Multiple Choice

Which of the following deliverability topics would you most like additional guidance on? Select all that apply.

Q18
Long Text

What is your organization's primary industry?

Q19
Long Text

Where is your organization primarily based?

Q20
Long Text

Who is the primary audience for your marketing emails?

Q21
Long Text

How many years have you worked with email marketing?

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.