Assesses email marketers' authentication setup, list hygiene, monitoring habits, and inbox-placement confidence to identify deliverability gaps and training needs.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
21
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome to the Email Deliverability Practices Assessment.
This survey explores your organization's email sending practices, authentication setup, monitoring habits, and inbox-placement confidence. Your responses will help identify common deliverability challenges and inform better resources for email practitioners.
This should take approximately 6–8 minutes. Participation is completely voluntary and you may stop at any time. There are no right or wrong answers — we are interested in your honest experience and opinions. All responses are confidential, anonymized, and reported only in aggregate.
Please click 'Next' to begin.
Q2
Multiple Choice
Does your organization currently send marketing or lifecycle emails?
Yes
No
Q3
Dropdown
How often does your organization send marketing emails from your primary sending domain?
Several times per day
Daily
Several times per week
Weekly
Every 2–3 weeks
Monthly
Less often
Q4
Dropdown
Approximately how many marketing emails did your organization send last month (all campaigns combined)?
Fewer than 1,000
1,000–10,000
10,001–50,000
50,001–250,000
250,001–1,000,000
More than 1,000,000
Not sure
Q5
Multiple Choice
What are the primary objectives of your marketing email program? Select all that apply.
Newsletters / brand updates
Promotions and sales
Lifecycle / automated journeys
Transactional messaging
Lead nurturing
Re-engagement / win-back
Event / webinar communications
Other (please specify)
Q6
Multiple Choice
Which email authentication methods are currently configured for your primary sending domain? Select all that apply.
SPF
DKIM
DMARC
BIMI
Not sure
None of the above
Other (please specify)
Q7
Dropdown
When you add a new sending domain or IP address, do you follow a structured warm-up plan?
Always follow a structured warm-up plan
Sometimes warm up depending on risk
Rarely warm up
Never warm up
Not applicable (no new domains/IPs recently)
Q8
Multiple Choice
In the last 90 days, which of the following deliverability signals have you reviewed at least once per month? Select all that apply.
Inbox placement rate
Open rate
Click rate
Hard bounce rate
Soft bounce rate
Spam complaint rate
Spam trap hits
Sender reputation / score
Blocklist / denylist status
Authentication pass/fail rates
Postmaster dashboards (e.g., Google Postmaster Tools)
None of the above
Other (please specify)
Q9
Ranking
Please rank the following factors by how much impact you believe they have on inbox placement, from most impact (top) to least impact (bottom).
Drag to order (top = most important)
Email authentication (SPF/DKIM/DMARC)
Sender reputation / IP reputation
List hygiene and permission practices
Email content and formatting
Sending volume and frequency
Subscriber engagement (opens, clicks)
Bounce and complaint management
Q10
Opinion Scale
Overall, how confident are you that your marketing emails reached recipients' inboxes over the last 30 days?
Range: 1 – 7
Min: Not at all confidentMid: NeutralMax: Extremely confident
Q11
Opinion Scale
How satisfied are you with your organization's overall email deliverability performance?
Range: 1 – 7
Min: Not at all satisfiedMid: NeutralMax: Extremely satisfied
Q12
Multiple Choice
Which of the following deliverability topics would you most like additional guidance on? Select all that apply.
Setting up SPF / DKIM / DMARC
List acquisition and permission standards
Sunset / inactivity policies
IP / domain warm-up planning
Content testing and spam checks
Dedicated vs. shared IP strategy
Handling bounces, blocks, and deferrals
Monitoring and resolving blocklist issues
Regional regulations and compliance (e.g., CAN-SPAM, GDPR)
None — I feel well-equipped
Other (please specify)
Q13
Long Text
Based on your responses throughout this survey, what is your single biggest email deliverability challenge right now?
Max chars
Q14
AI Interview
We'd like to understand your deliverability experience in more depth. An AI moderator will ask a couple of follow-up questions based on your earlier responses.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 7
Q15
Dropdown
Which of the following best describes your current role?
Marketing leadership
Email / CRM operations
Marketing operations
Growth / performance marketing
Product marketing
Agency / consultant
Developer / engineering
Other
Q16
Dropdown
Approximately how many employees does your organization have?
1–10
11–50
51–200
201–1,000
1,001–5,000
5,001–10,000
10,001+
Prefer not to say
Q17
Dropdown
What is your organization's primary industry?
Retail / ecommerce
Software / technology
Media / publishing
Financial services
Healthcare / life sciences
Education
Travel / hospitality
Nonprofit
Other
Prefer not to say
Q18
Dropdown
Where is your organization primarily based?
North America
Latin America
Europe
Middle East / Africa
Asia-Pacific
Global / no single region
Prefer not to say
Q19
Dropdown
Who is the primary audience for your marketing emails?
B2B
B2C
Both
Not sure
Q20
Dropdown
How many years have you worked with email marketing?
0–1
2–3
4–6
7–10
11+
Prefer not to say
Q21
Chat Message
Thank you for completing this survey! Your responses have been recorded and will be used to improve email deliverability resources and benchmarks. We appreciate your time and expertise.
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