Email Deliverability & Inbox Placement Survey Template

Free, ready-to-use survey to assess deliverability practices, authentication (SPF/DKIM/DMARC), list hygiene, and sender reputation. Boost inbox rates and ROI.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Template Overview

Questions

AI-Powered

Smart Analysis

Ready-to-Use

Launch in Minutes

This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.

Sample Survey Items

Dropdown

How often does your organization send marketing emails from your primary domain?

Several times per day
Daily
Several times per week
Weekly
Every 2–3 weeks
Monthly
Less often
Not applicable

Numeric

About how many marketing emails did your organization send last month (all campaigns combined)?

Accepts a numeric value

Whole numbers only

Multiple Choice

What are the primary objectives of your marketing email program? Select up to three.

Newsletters/brand updates
Promotions and sales
Lifecycle/automated journeys
Transactional messaging
Lead nurturing
Re-engagement/win-back
Event/webinar communications

Multiple Choice

Which email authentication methods are currently configured for your primary sending domain?

SPF
DKIM
DMARC
BIMI
Not sure

Dropdown

When you add a new sending domain or IP, do you follow a warm-up plan?

Always follow a structured warm-up plan
Sometimes warm up depending on risk
Rarely warm up
Never warm up
Not applicable (no new domains/IPs)

Matrix

How much impact do you believe each factor has on inbox placement?

Rows	No impact	Low impact	Moderate impact	High impact	Very high impact	Not sure
List hygiene (removing inactive/invalid addresses)	•	•	•	•	•	•
Spam complaint rate	•	•	•	•	•	•
SPF/DKIM/DMARC correctly configured	•	•	•	•	•	•
Sending to long-inactive contacts	•	•	•	•	•	•
Sudden spikes in send volume	•	•	•	•	•	•
Content/spam trigger words	•	•	•	•	•	•
Image-to-text ratio	•	•	•	•	•	•
Use of link shorteners or tracking parameters	•	•	•	•	•	•

Multiple Choice

In the last 90 days, which deliverability signals have you reviewed at least monthly?

Inbox placement rate
Open rate
Click rate
Hard bounce rate
Soft bounce rate
Spam complaint rate
Spam trap hits
Sender reputation/score
Blocklist/denylist status
Authentication pass/fail rates
Postmaster dashboards (e.g., Google Postmaster Tools)

Dropdown

Attention check: To confirm you are paying attention, please choose "I am paying attention."

I am paying attention
I am not paying attention

Opinion Scale

Overall, how confident are you that your marketing emails reached the inbox over the last 30 days?

Range: 1 – 10

Min: Not at all confidentMax: Extremely confident

Q10

Multiple Choice

Which deliverability topics would you like more guidance on?

Setting up SPF/DKIM/DMARC
List acquisition and permission standards
Sunset/inactivity policies
IP/domain warm-up planning
Content testing and spam checks
Dedicated vs. shared IP strategy
Handling bounces, blocks, and deferrals
Monitoring and resolving blocklist issues
Regional regulations (e.g., CAN-SPAM, GDPR) and compliance

Q11

Dropdown

Which best describes your role?

Marketing leadership
Email/CRM operations
Marketing operations
Growth/performance marketing
Product marketing
Agency/consultant
Developer/engineering
Other

Q12

Dropdown

Approximately how many employees does your organization have?

1–10
11–50
51–200
201–1,000
1,001–5,000
5,001–10,000
10,001+
Prefer not to say

Q13

Dropdown

What is your organization’s primary industry?

Retail/ecommerce
Software/technology
Media/publishing
Financial services
Healthcare/life sciences
Education
Travel/hospitality
Nonprofit
Other
Prefer not to say

Q14

Dropdown

Where is your organization primarily based?

North America
Latin America
Europe
Middle East/Africa
Asia-Pacific
Global/no single region
Prefer not to say

Q15

Dropdown

Who is your primary audience?

B2B
B2C
Both
Not sure

Q16

Dropdown

How many years have you worked with email marketing?

0–1
2–3
4–6
7–10
11+
Prefer not to say

Q17

Long Text

What is your biggest deliverability challenge right now?

Max 600 chars

Q18

AI Interview

AI Interview: 2 Follow-up Questions on email deliverability

AI InterviewLength: 2Personality: [Object Object]Mode: Fast

Reference questions: 10

Q19

Chat Message

Thank you for completing the survey! Your responses have been recorded.

Frequently Asked Questions

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Marketing

Email Deliverability & Inbox Placement Survey Template

Free, ready-to-use survey to assess deliverability practices, authentication (SPF/DKIM/DMARC), list hygiene, and sender reputation. Boost inbox rates and ROI.

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