How often does your organization send marketing emails from your primary domain?
About how many marketing emails did your organization send last month (all campaigns combined)?
What are the primary objectives of your marketing email program? Select up to three.
- Newsletters/brand updates
- Promotions and sales
- Lifecycle/automated journeys
- Transactional messaging
- Lead nurturing
- Re-engagement/win-back
- Event/webinar communications
Which email authentication methods are currently configured for your primary sending domain?
When you add a new sending domain or IP, do you follow a warm-up plan?
How much impact do you believe each factor has on inbox placement?
In the last 90 days, which deliverability signals have you reviewed at least monthly?
- Inbox placement rate
- Open rate
- Click rate
- Hard bounce rate
- Soft bounce rate
- Spam complaint rate
- Spam trap hits
- Sender reputation/score
- Blocklist/denylist status
- Authentication pass/fail rates
- Postmaster dashboards (e.g., Google Postmaster Tools)
Attention check: To confirm you are paying attention, please choose "I am paying attention."
Overall, how confident are you that your marketing emails reached the inbox over the last 30 days?
Which deliverability topics would you like more guidance on?
- Setting up SPF/DKIM/DMARC
- List acquisition and permission standards
- Sunset/inactivity policies
- IP/domain warm-up planning
- Content testing and spam checks
- Dedicated vs. shared IP strategy
- Handling bounces, blocks, and deferrals
- Monitoring and resolving blocklist issues
- Regional regulations (e.g., CAN-SPAM, GDPR) and compliance
Which best describes your role?
Approximately how many employees does your organization have?
What is your organization’s primary industry?
Where is your organization primarily based?
Who is your primary audience?
How many years have you worked with email marketing?
What is your biggest deliverability challenge right now?
Max 600 chars
AI Interview: 2 Follow-up Questions on email deliverability
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