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Email Deliverability & Inbox Placement Survey Template

Free, ready-to-use survey to assess deliverability practices, authentication (SPF/DKIM/DMARC), list hygiene, and sender reputation. Boost inbox rates and ROI.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
Dropdown
How often does your organization send marketing emails from your primary domain?
  • Several times per day
  • Daily
  • Several times per week
  • Weekly
  • Every 2–3 weeks
  • Monthly
  • Less often
  • Not applicable
Q2
Numeric
About how many marketing emails did your organization send last month (all campaigns combined)?
Accepts a numeric value
Whole numbers only
Q3
Multiple Choice
What are the primary objectives of your marketing email program? Select up to three.
  • Newsletters/brand updates
  • Promotions and sales
  • Lifecycle/automated journeys
  • Transactional messaging
  • Lead nurturing
  • Re-engagement/win-back
  • Event/webinar communications
Q4
Multiple Choice
Which email authentication methods are currently configured for your primary sending domain?
  • SPF
  • DKIM
  • DMARC
  • BIMI
  • Not sure
Q5
Dropdown
When you add a new sending domain or IP, do you follow a warm-up plan?
  • Always follow a structured warm-up plan
  • Sometimes warm up depending on risk
  • Rarely warm up
  • Never warm up
  • Not applicable (no new domains/IPs)
Q6
Matrix
How much impact do you believe each factor has on inbox placement?
RowsNo impactLow impactModerate impactHigh impactVery high impactNot sure
List hygiene (removing inactive/invalid addresses)••••••
Spam complaint rate••••••
SPF/DKIM/DMARC correctly configured••••••
Sending to long-inactive contacts••••••
Sudden spikes in send volume••••••
Content/spam trigger words••••••
Image-to-text ratio••••••
Use of link shorteners or tracking parameters••••••
Q7
Multiple Choice
In the last 90 days, which deliverability signals have you reviewed at least monthly?
  • Inbox placement rate
  • Open rate
  • Click rate
  • Hard bounce rate
  • Soft bounce rate
  • Spam complaint rate
  • Spam trap hits
  • Sender reputation/score
  • Blocklist/denylist status
  • Authentication pass/fail rates
  • Postmaster dashboards (e.g., Google Postmaster Tools)
Q8
Dropdown
Attention check: To confirm you are paying attention, please choose "I am paying attention."
  • I am paying attention
  • I am not paying attention
Q9
Opinion Scale
Overall, how confident are you that your marketing emails reached the inbox over the last 30 days?
Range: 1 – 10
Min: Not at all confidentMax: Extremely confident
Q10
Multiple Choice
Which deliverability topics would you like more guidance on?
  • Setting up SPF/DKIM/DMARC
  • List acquisition and permission standards
  • Sunset/inactivity policies
  • IP/domain warm-up planning
  • Content testing and spam checks
  • Dedicated vs. shared IP strategy
  • Handling bounces, blocks, and deferrals
  • Monitoring and resolving blocklist issues
  • Regional regulations (e.g., CAN-SPAM, GDPR) and compliance
Q11
Dropdown
Which best describes your role?
  • Marketing leadership
  • Email/CRM operations
  • Marketing operations
  • Growth/performance marketing
  • Product marketing
  • Agency/consultant
  • Developer/engineering
  • Other
Q12
Dropdown
Approximately how many employees does your organization have?
  • 1–10
  • 11–50
  • 51–200
  • 201–1,000
  • 1,001–5,000
  • 5,001–10,000
  • 10,001+
  • Prefer not to say
Q13
Dropdown
What is your organization’s primary industry?
  • Retail/ecommerce
  • Software/technology
  • Media/publishing
  • Financial services
  • Healthcare/life sciences
  • Education
  • Travel/hospitality
  • Nonprofit
  • Other
  • Prefer not to say
Q14
Dropdown
Where is your organization primarily based?
  • North America
  • Latin America
  • Europe
  • Middle East/Africa
  • Asia-Pacific
  • Global/no single region
  • Prefer not to say
Q15
Dropdown
Who is your primary audience?
  • B2B
  • B2C
  • Both
  • Not sure
Q16
Dropdown
How many years have you worked with email marketing?
  • 0–1
  • 2–3
  • 4–6
  • 7–10
  • 11+
  • Prefer not to say
Q17
Long Text
What is your biggest deliverability challenge right now?
Max 600 chars
Q18
AI Interview
AI Interview: 2 Follow-up Questions on email deliverability
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 10
Q19
Chat Message
Thank you for completing the survey! Your responses have been recorded.

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