Q01
Opción múltiple
In the last 3 months, have you installed a new app or signed up for a new online service?
- Yes
- No
Todas las plantillasMarketing & Growth
App Store Listing A/B Concept Test
Evaluates two app store listing variants on clarity, appeal, trust, and conversion intent to identify the higher-performing concept. Designed for respondents who have recently browsed or installed apps.
Pruébalo sin registrarte · Respuestas ilimitadas en el plan gratuito
Vista previa en vivo
App Store Listing A/B Concept Test1 / 23
In the last 3 months, have you installed a new app or signed up for a new online service?
Elige una
Powered by QuestionPunk
Tema Predeterminado. Puedes cambiar los colores y las fuentes.
Preguntas de ejemplo
Una vista previa del contenido de la plantilla. Todas las preguntas son editables antes de publicar.
23 preguntas · ~12 min
Mensaje
Welcome! Thank you for participating in this study. You will evaluate two app store listing versions and share your honest opinions. This survey takes approximately 12 minutes to complete. There are no right or wrong answers — we are simply interested in your genuine reactions. Your responses are confidential and will be reported only in aggregate. Participation is entirely voluntary, and you may stop at any time. Please imagine you are browsing an app store and review each concept carefully before answering.
Mensaje
Please take a moment to carefully review Concept A below — examine both the copy and the visuals. When you are ready, continue to the evaluation questions. [INSERT CONCEPT A STORE LISTING IMAGE/COPY HERE]
Q02
Texto largo
In one sentence, what does Concept A offer?
Q03
Escala de opinión
How clear is Concept A at a glance?
Escala: 1 – 7
Mín:Not at all clearMáx:Extremely clear
Q04
Escala de opinión
How appealing is Concept A overall?
Escala: 1 – 7
Mín:Not at all appealingMáx:Extremely appealing
Q05
Escala de opinión
How much do you trust this product based on Concept A's listing?
Escala: 1 – 7
Mín:Not at allMáx:A great deal
Q06
Escala de opinión
How motivated are you to learn more about the product based on Concept A?
Escala: 1 – 7
Mín:Not at all motivatedMáx:Extremely motivated
Q07
Opción múltiple
Which elements do you remember most from Concept A? Select up to 4.
- Headline
- Primary benefit
- Key feature
- Offer or price
- Visual imagery
- Ratings/reviews
- Brand/logo
- Screenshots/UI
- Call to action
Mensaje
Please take a moment to carefully review Concept B below — examine both the copy and the visuals. When you are ready, continue to the evaluation questions. [INSERT CONCEPT B STORE LISTING IMAGE/COPY HERE]
Q08
Texto largo
In one sentence, what does Concept B offer?
Q09
Escala de opinión
How clear is Concept B at a glance?
Escala: 1 – 7
Mín:Not at all clearMáx:Extremely clear
Q10
Escala de opinión
How appealing is Concept B overall?
Escala: 1 – 7
Mín:Not at all appealingMáx:Extremely appealing
Q11
Escala de opinión
How much do you trust this product based on Concept B's listing?
Escala: 1 – 7
Mín:Not at allMáx:A great deal
Q12
Escala de opinión
How motivated are you to learn more about the product based on Concept B?
Escala: 1 – 7
Mín:Not at all motivatedMáx:Extremely motivated
Q13
Opción múltiple
Which elements do you remember most from Concept B? Select up to 4.
- Headline
- Primary benefit
- Key feature
- Offer or price
- Visual imagery
- Ratings/reviews
- Brand/logo
- Screenshots/UI
- Call to action
Q14
Opción múltiple
Overall, which version better motivates you to learn more about the product?
- Concept A
- Concept B
- No preference
Q15
Opción múltiple
Compared with similar products you have seen in app stores, which version feels more distinctive?
- Concept A
- Concept B
- About the same
Q16
Escala de opinión
If you saw your preferred version in an app store, how likely would you be to tap to learn more?
Escala: 1 – 7
Mín:Very unlikelyMáx:Very likely
Q17
Ordenación
Rank the following elements by how much they influenced your preference (1 = biggest impact).
- Headline/message
- Benefit statement
- Specific feature mentioned
- Offer/pricing
- Visuals/design
- Trust cues (ratings, reviews, badges)
Arrastre para ordenar
Q18
Texto largo
What is one change that would improve your preferred version?
Q19
Entrevista con IA
Thank you for your feedback so far. I'd like to explore your reactions to the store listings in a bit more depth. What stood out most to you when comparing the two concepts?
Q20
Texto largo
Based on your responses in this survey, is there anything else you would like to share about the store listing concepts or your decision?
Q21
Lista desplegable
What is your age?
- Under 18
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65+
- Prefer not to say
Q22
Opción múltiple
Which gender do you identify with?
- Man
- Woman
- Non-binary
- Prefer not to say
Q23
Lista desplegable
Where do you currently live?
- United States
- United Kingdom
- Canada
- Australia
- India
- Germany
- France
- Brazil
- Mexico
- Other
Mensaje
Thank you for your time — your feedback is now complete. Your responses will help us optimize the store listing experience.
Qué incluye
Seguimientos con IA
Preguntas adaptativas sobre las respuestas abiertas que sacan detalles que un formulario estático pasaría por alto.
Controles de atención
Protecciones integradas frente a respuestas apresuradas y participantes de baja calidad.
Textos redactados por IA
Redacción, orden y ramificaciones escritos por la IA, ajustados a su objetivo de investigación.
Informe automático
Los temas, las citas y un resumen en lenguaje claro se escriben solos en cuanto llegan las respuestas.
Cómo se compara
Revisamos las plantillas más parecidas de otras herramientas de encuestas. Esto es lo que hacen bien, y dónde esta plantilla va más lejos.
Por qué esta plantilla
- Walks respondents through a structured side-by-side review of Concept A and Concept B, capturing one-sentence comprehension, clarity, appeal, trust, and motivation ratings for each variant separately before any direct comparison
- Includes a ranking question that isolates which specific elements (copy, visuals, etc.) most influenced preference, plus a multi-select recall question per concept to test memorability
- Adds an AI follow-up interview segment to probe the reasoning behind stated preferences in the respondent's own words, something static rating-scale forms cannot do
- Closes with an open-text reflection question and standard demographics, and is scoped specifically to respondents who've recently installed or signed up for an app, keeping the sample relevant to app store decision-making
Jotform
Concept Testing Survey Form TemplateA generic, drag-and-drop concept testing form rather than one built for app store listing comparisons specifically. Useful as a fielding-ready starting point but requires manual customization to structure an A/B concept comparison like ours. No mention of adaptive questioning or automated scoring.
Qué hace bien
- Easy drag-and-drop customization typical of Jotform's form builder
- Can be adapted to many concept types beyond apps
- Simple to deploy quickly for basic feedback collection
Dónde se queda corta
- Static question flow with no adaptive AI follow-up probing
- No built-in per-response quality scoring
- Not tailored to app store listing conversion metrics like our template
QuestionPro
New Services Concept Test Survey TemplateFocused on testing new service concepts rather than app store listings, so the structure and question wording would need substantial reworking for this use case. It offers the standard concept-test metrics (appeal, clarity, purchase intent) but in a services context, not a two-variant app listing comparison.
Qué hace bien
- Established concept-testing question bank from an experienced survey platform
- Covers standard appeal/purchase-intent metrics
- Backed by broader QuestionPro survey logic and reporting tools
Dónde se queda corta
- Built for services, not app store listings, requiring rework for this use case
- No adaptive AI interview or voice AI follow-up capability
- No transparent, published prompt methodology for any AI-assisted analysis
SurveySparrow
Sample Concept Testing Survey TemplateA conversational-style static template for general concept testing, not specific to app store A/B comparisons. It benefits from SurveySparrow's chat-like UI but relies on fixed question sequences rather than dynamic probing.
Qué hace bien
- Conversational, chat-style interface improves respondent engagement
- General-purpose template adaptable to various concept tests
- Simple setup within SurveySparrow's platform
Dónde se queda corta
- No adaptive AI follow-up interviews or voice AI option
- No automated per-response quality scoring
- Not designed specifically for two-variant app store listing comparison
Typeform
Product Concept Testing Survey TemplateA polished, conversational product concept testing form, well-suited to general product feedback but not built around comparing two named app store listing variants. It relies on Typeform's standard one-question-at-a-time flow rather than any adaptive interviewing.
Qué hace bien
- Clean, conversational one-question-at-a-time UX
- Well known and widely used template for general product concept feedback
- Easy to embed and share via Typeform's platform
Dónde se queda corta
- No adaptive AI or voice AI follow-up interviewing
- No automated quality scoring of individual responses
- Not structured specifically for a two-concept app store A/B comparison
Preguntas frecuentes
¿Qué preguntas incluye la plantilla «App Store Listing A/B Concept Test»?
La plantilla incluye 23 preguntas listas para usar, empezando por: «In the last 3 months, have you installed a new app or signed up for a new online service?» · «In one sentence, what does Concept A offer?» · «How clear is Concept A at a glance?». El conjunto completo se muestra arriba y todas las preguntas son editables.
¿Cuánto se tarda en completar esta encuesta?
Los participantes suelen terminar las 23 preguntas en unos 12 minutos.
¿Puedo personalizar esta plantilla?
Sí: cada pregunta, cada opción de respuesta y el orden son editables antes de publicar. Puede añadir o quitar preguntas, o pedir al editor con IA que rehaga la encuesta en torno a su objetivo de investigación.
¿Esta plantilla es gratuita?
Sí. Ábrala en el editor y empiece a personalizarla ahora mismo: no necesita cuenta para probarla, y el plan gratuito cubre la publicación de su encuesta.
¿Listo para publicar?
Abra esta plantilla en el editor. Todo es suyo para cambiarlo antes de que lo vea el primer participante.
Plantillas relacionadas
Más estudios sobre temas similares.
