Pre-Launch Product Concept Evaluation Survey

Thank you for your interest in this study. The purpose of this survey is to gather your honest opinions about a new product concept. Your responses are completely anonymous and will be reported only in aggregate for internal research purposes. Participation is voluntary, and you may stop at any time. There are no right or wrong answers — we are interested only in your genuine reactions. This survey takes approximately 5–7 minutes to complete. By continuing, you confirm that you understand and agree to these terms.

Have you purchased or actively considered purchasing a product in [this product category] within the past 12 months?

• Yes
• No

How often do you typically try new products in [this product category]?

• Very frequently — I actively seek out new options
• Occasionally — when something catches my attention
• Rarely — I tend to stick with what I know
• Never — I don't explore new products in this category

[INSERT PRODUCT CONCEPT DESCRIPTION HERE] Please review the product description above carefully before answering the questions that follow. Take a moment to consider the features, design, and intended use of this product.

Based on the description above, how likely would you be to purchase this product if it were available today?

How innovative is the product described above compared to other products currently available in this category?

Based on the product description, how would you rate the overall perceived quality of this product?

When deciding whether to purchase a product like this, please rank the following factors from most important to least important.

1. Product design
2. Functionality and features
3. Price and value
4. Brand reputation
5. Customer support and warranty

We'd like to understand your reactions to this product concept in a bit more depth. An AI moderator will ask you a couple of brief follow-up questions.

Based on your responses in this survey, please share any additional thoughts, concerns, or suggestions about this product concept.

What is your age range?

• 18–24
• 25–34
• 35–44
• 45–54
• 55–64
• 65 or older
• Prefer not to say

Thank you for completing this survey. Your feedback will help inform product development decisions. We appreciate your time and honest input.

How would you rate your overall impression of this product?

If anything stood out to you as innovative about this product, please briefly describe what it was.

Which aspects of the product's quality stand out to you most? (Select all that apply)

• Durability
• Design and aesthetics
• Functionality
• Materials and build
• Ease of use
• None of these stand out
• Other (please specify)

If you were to purchase this product, which purchasing method would you most prefer?

• Online (e.g., website or marketplace)
• In a physical retail store
• Through a subscription service
• Other (please specify)

What is your gender?

• Male
• Female
• Non-binary / third gender
• Prefer to self-describe
• Prefer not to say

What is your approximate annual household income?

• Under $25,000
• $25,000–$49,999
• $50,000–$74,999
• $75,000–$99,999
• $100,000–$149,999
• $150,000 or more
• Prefer not to say