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Gasoline Buying Habits and Price Sensitivity Survey

Measures how often people buy gasoline, what drives their choice of station, and how they perceive fair versus unfair pump prices — for retailers, fuel brands, and pricing teams. An AI follow-up interview digs into the gap between stated price sensitivity and what actually makes drivers switch or stay loyal.

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샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 14개 · 약 7분
Q01
메시지

Thanks for taking a few minutes to share how you buy gasoline and what you think about pricing at the pump. Your honest answers help us understand real fill-up habits. Your responses are completely confidential and anonymized. About 8 minutes.

Q02
객관식필수

In the last 30 days, how often did you purchase gasoline?

  • Not at all
  • 1-2 times
  • 3-4 times
  • 5-6 times
  • 7 or more times
Q03
객관식필수

On average, how much do you typically spend per fill-up?

  • $20 or less
  • $21-$35
  • $36-$50
  • $51-$65
  • More than $65
Q04
최선·최악 선택형(MaxDiff)필수

When choosing where to buy gas, how much does each of the following matter to you?

  • Lowest price per gallon
  • Convenient location on my usual route
  • Cleanliness of the station and restrooms
  • Speed of service / short lines
  • Loyalty or rewards program
  • Trust in fuel quality or brand
  • Convenience store selection
세트별 최선·최악 선택최선:Matters most최악:Matters least
Q05
매트릭스필수

Thinking of the gas station you visit most often, how would you rate it on each of the following?

6개 행 × 5개 열
  • Price competitiveness
  • Location convenience
  • Cleanliness
  • Staff friendliness
  • Speed of service
  • 외 1개
열: Poor · Fair · Good · Very good · Excellent
Q06
가격 민감도(Van Westendorp)필수

Please answer these four questions about gas prices at the pump, thinking in terms of price per gallon.

  • At what price per gallon would you consider gasoline so cheap that you'd start to question its quality?
  • At what price per gallon would you consider gasoline a bargain — a great deal for the money?
  • At what price per gallon would you consider gasoline starting to get expensive, though you'd still buy it?
  • At what price per gallon would gasoline be so expensive that you would not buy it at all?
Q07
의견 척도필수

How likely are you to switch to a different gas station if it were 10 cents cheaper per gallon on your usual route?

척도: 0 – 10
최소:Not at all likely최대:Extremely likely
Q08
객관식

How do you typically find out about gas prices before choosing where to fill up?

  • A gas price comparison app (e.g., GasBuddy)
  • Prices visible from the road or signage
  • Habit — I go to the same station
  • Word of mouth
  • I don't check prices in advance
Q09
AI 인터뷰

Explore the respondent's most recent real decision about where to buy gas: what specific price difference or situation actually made them switch stations or stay loyal, and what trade-off (time, trust, convenience) they weighed against price. If they said they'd switch for a 10-cent difference but can't recall ever doing so, probe that gap between stated and actual behavior. If price barely matters to them, probe what genuinely drives their choice instead.

Q10
객관식

What type of vehicle do you primarily drive?

  • Sedan or coupe
  • SUV or crossover
  • Truck
  • Minivan
  • Electric or hybrid (rarely need gas)
  • Prefer not to say
Q11
객관식

Which best describes your age range?

  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q12
객관식

What is your approximate annual household income?

  • Under $30,000
  • $30,000-$59,999
  • $60,000-$99,999
  • $100,000-$149,999
  • $150,000 or more
  • Prefer not to say
Q13
객관식

Which region do you live in?

  • Northeast
  • Midwest
  • South
  • West
  • Prefer not to say
Q14
메시지

Thanks so much for sharing your gas-buying habits — this helps us understand what really drives fill-up decisions and pricing perceptions across different drivers.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Includes a dedicated AI follow-up interview that probes the respondent's most recent real gas-purchase decision, surfacing the gap between what they say about price sensitivity and what actually drives them to switch or stay loyal.
  • Pairs a Van Westendorp price sensitivity module with a MaxDiff exercise on station-choice drivers and a matrix rating of the respondent's usual station — quantitative pricing data and psychographic drivers in one instrument.
  • Captures behavioral data (30-day purchase frequency, typical spend per fill-up, how they learn about prices) alongside an opinion-scale switching-likelihood question, plus vehicle, age, income, and region for segmentation.
  • Automated per-response quality scoring and transparent, viewable prompts let pricing teams trust and audit exactly what the AI asked and why — something static form tools can't offer.

QuestionPro

Gasoline Purchase and Price Questions | Gas station customer satisfaction survey

A static, gasoline-specific template covering purchase habits and station satisfaction — closely comparable in topic to ours. It's a fielding-ready form on an established survey platform, but it relies entirely on pre-written questions with no adaptive follow-up.

잘하는 점

  • Purpose-built for the gasoline/gas station category rather than generic pricing
  • Backed by an established, full-featured survey platform with broad distribution and analysis tools

아쉬운 점

  • Static question set with no adaptive AI probing into individual respondent behavior
  • No automated per-response quality scoring or transparent AI prompt methodology
  • No voice AI interview option

Jotform

Price Sensitivity Survey Form Template

A generic price sensitivity form template, not tailored to gasoline or fuel retail specifically. It's a customizable, fielding-ready form built on Jotform's drag-and-drop builder, useful for general pricing research but not for gas-station-specific dynamics like station-choice drivers.

잘하는 점

  • Easy to customize via Jotform's drag-and-drop form builder
  • Integrates with Jotform's broader form and workflow ecosystem

아쉬운 점

  • Generic price sensitivity questions with no gasoline-industry context (no station-choice or fuel-brand loyalty items)
  • Static form only — no adaptive follow-up interview or voice AI option
  • No automated response quality scoring or documented prompt logic

SurveySparrow

Price Sensitivity Questionnaire Template

A conversational-style, generic price sensitivity questionnaire rather than a gasoline-specific instrument. It's fielding-ready and benefits from SurveySparrow's chat-like UI, but it doesn't address fuel-purchase behavior, station choice, or brand loyalty.

잘하는 점

  • Conversational survey format may improve completion rates
  • Likely includes standard price sensitivity question types (e.g., Van Westendorp-style pricing)

아쉬운 점

  • Not tailored to gasoline buying behavior or station selection
  • No adaptive AI interview to explore individual decision-making beyond fixed questions
  • No published methodology for how responses are scored or analyzed

Typeform

Price Sensitivity Survey Template

A polished, generic price sensitivity survey template with Typeform's signature conversational UI. It's ready to field but is not adapted to the gasoline category, and like the others, it captures the same static answers from every respondent.

잘하는 점

  • Clean, well-designed conversational interface likely to boost engagement
  • Simple to deploy and share given Typeform's reputation for UX

아쉬운 점

  • Generic pricing questions with no gasoline-specific station-choice or loyalty content
  • No adaptive follow-up interview or voice AI interviewing capability
  • No automated per-response quality scoring or transparent prompt documentation

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