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Service Provider Trust & Value Attitude Survey

Measures how clients perceive the trust, expertise, and value of a professional or B2B services provider — built for agencies, consultancies, and account teams tracking client sentiment. An AI follow-up interview digs into the real story behind trust and value ratings instead of stopping at the number.

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샘플 질문

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질문 12개 · 약 7분
Q01
메시지

Thanks for sharing your honest perspective on the services you've received! Your responses are completely confidential and anonymized. This will take about 5 minutes and helps us understand what's working and what isn't.

Q02
객관식필수

Which type of service have you used most recently from (Replace with your company/provider name)? (Template note: replace this list with your actual service lines before launching.)

  • Consulting
  • Legal
  • Financial advisory
  • IT or technical support
  • Marketing/creative
  • Other
Q03
의견 척도필수

Overall, how much do you trust this provider to do right by you?

척도: 1 – 7
최소:No trust at all최대:Complete trust
Q04
매트릭스필수

How much do you agree with each statement about this provider?

5개 행 × 5개 열
  • Responds quickly when I need help
  • Understands my specific needs
  • Communicates clearly and proactively
  • Delivers work that meets expectations
  • Charges a fair price for the value delivered
열: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q05
의견 척도필수

How likely are you to recommend (Replace with your company/provider name) to a colleague or peer? (Template note: swap in your actual provider name.)

척도: 0 – 10
최소:Not at all likely최대:Extremely likely
Q06
최선·최악 선택형(MaxDiff)필수

When choosing or sticking with a service provider like this one, which factors matter most and least to you?

  • Price and cost transparency
  • Speed of response
  • Depth of expertise
  • Quality of communication
  • Flexibility and customization
  • Track record and reputation
  • Ease of doing business (contracts, invoicing, etc.)
세트별 최선·최악 선택최선:Matters most최악:Matters least
Q07
객관식필수

How likely are you to keep using this provider over the next 12 months?

  • Very likely
  • Somewhat likely
  • Neutral
  • Somewhat unlikely
  • Very unlikely
Q08
AI 인터뷰

Anchor on the respondent's trust and recommendation ratings and get a specific, recent example that explains the number — what happened, and how it shaped their view. If the ratings were low or they said they're unlikely to continue, probe exactly what would need to change for them to trust or recommend the provider more. If ratings were high, probe what could realistically make them reconsider, so we know where the relationship is fragile.

Q09
객관식

What industry does your organization primarily operate in?

  • Technology
  • Financial services
  • Healthcare
  • Manufacturing
  • Retail/consumer
  • Professional services
  • Other
  • Prefer not to say
Q10
객관식

How many employees does your organization have?

  • 1-10
  • 11-50
  • 51-200
  • 201-1000
  • 1000+
  • Prefer not to say
Q11
객관식

Which best describes your role?

  • Individual contributor
  • Manager
  • Director
  • VP/Executive
  • Owner/Founder
  • Other
  • Prefer not to say
Q12
메시지

That's everything — thank you for the candid feedback! Your responses feed directly into how we prioritize improvements to the service you receive.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Includes an AI follow-up interview that anchors on the respondent's trust and recommendation ratings to dig into the specific 'why' behind the score, instead of stopping at a number
  • Combines quantitative measures (opinion scale for trust, matrix agreement statements, recommendation likelihood, max-diff on decision factors) with qualitative depth from adaptive questioning
  • Captures firmographic context (industry, company size, role) alongside retention intent, so trust and value scores can be segmented by account type
  • Opens and closes with conversational chat messages that frame the survey as a genuine feedback exchange, which supports more candid responses feeding into an auto-generated report

QuestionPro

Services Attitude Survey Template

A directly comparable static template for measuring attitudes toward a services provider. It offers a ready-to-field question set but, like most legacy survey tools, relies on fixed questions rather than any adaptive probing. Good baseline template for teams that just need a standard instrument.

잘하는 점

  • Purpose-built for measuring services attitudes, aligning closely with the topic
  • Backed by an established survey platform with broad template library and distribution options
  • Likely includes standard benchmarking/reporting features typical of QuestionPro's suite

아쉬운 점

  • Static question list with no adaptive AI follow-up to explore the reasoning behind a rating
  • No indication of voice-based interviewing or guided screen-share tasks
  • No transparent publishing of question/prompt methodology

SurveyMonkey

Customer Satisfaction Survey Template For Financial Services

A satisfaction template scoped specifically to financial services rather than general B2B/professional services trust, so it's a partial fit at best. It's a fielding-ready static form built on SurveyMonkey's familiar editor, useful if your provider relationship is a financial institution.

잘하는 점

  • Tailored wording for financial services customer contexts
  • Easy to deploy quickly using SurveyMonkey's widely used survey builder
  • Likely includes standard satisfaction/NPS-style question formats

아쉬운 점

  • Industry-narrow (financial services) rather than general professional/B2B services trust and value
  • No adaptive AI interview to follow up on low or high trust ratings
  • No automated per-response quality scoring or transparent prompt methodology

SurveySparrow

Customer Attitude Survey Template

A general customer attitude template, broader than a services-provider-specific trust survey, positioned under SurveySparrow's marketing template category. It's a static, conversational-style form rather than one with true adaptive AI-driven follow-up.

잘하는 점

  • Conversational UI style that can feel more engaging than a plain form
  • Generic enough to adapt to various customer attitude use cases
  • Part of a broader marketing template library for quick setup

아쉬운 점

  • Generic customer attitude focus, not built specifically around service-provider trust, expertise, and value
  • No adaptive AI follow-up interview or voice AI interview option
  • No automated quality scoring or transparent prompt-level methodology disclosed

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