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Celebrity & Influencer Endorsement Effectiveness Survey

Measures whether a celebrity or influencer endorsement actually transfers credibility to a brand — covering perceived authenticity, trustworthiness, and purchase influence — with an AI follow-up that unpacks why the pairing does or doesn't feel believable to this specific respondent. Built for brand, marketing, and partnerships teams testing a specific spokesperson or creator campaign.

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샘플 질문

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질문 12개 · 약 7분
Q01
메시지

Thanks for taking a few minutes to share your honest reaction to a recent celebrity/influencer partnership. Your responses are completely confidential and anonymized. There are no right answers — we want to know what you actually think. About 5 minutes.

Q02
객관식필수

Before today, how familiar were you with (Replace with celebrity/influencer name)?

  • Never heard of them
  • Recognize the name/face but don't follow them
  • Follow them occasionally
  • Follow them closely / consider myself a fan
Q03
의견 척도필수

How trustworthy do you find (Replace with celebrity/influencer name) when it comes to recommending products?

척도: 1 – 7
최소:Not at all trustworthy최대:Extremely trustworthy
Q04
매트릭스필수

Thinking about (Replace with celebrity/influencer name)'s partnership with (Replace with brand name), how much do you agree with each statement? (Template note: swap in the actual endorser and brand before launch.)

4개 행 × 5개 열
  • This endorsement feels genuine, not scripted
  • It seems like they actually use this product themselves
  • Their values and image align with this brand
  • This partnership feels like it's just for the paycheck
열: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q05
의견 척도필수

Because of this endorsement, how likely are you to consider purchasing from (Replace with brand name)?

척도: 0 – 10
최소:Not at all likely최대:Extremely likely
Q06
순위 매기기

Rank the following in order of what makes a celebrity or influencer endorsement feel credible to you (most important first).

  1. They genuinely seem to use the product
  2. Their expertise or credentials in the category
  3. A long-standing relationship with the brand, not a one-off ad
  4. Their personal values align with the brand's
  5. High production quality of the content
  6. Honesty about it being a paid partnership
드래그하여 순위 지정
Q07
평점 척도

Overall, how would you rate this specific ad or piece of content? (Replace with link/description of the creative being tested.)

범위: 1 – 5
최소:Poor최대:Excellent
Q08
객관식

In the last 90 days, how often have you purchased a product because a celebrity or influencer you follow recommended it?

  • Never
  • Once
  • A few times
  • Regularly
Q09
AI 인터뷰

Probe the credibility transfer behind this respondent's ratings: ask them to describe, in their own words, what made (or didn't make) this endorsement feel authentic, anchoring on any specific statement they disagreed with in the matrix. If they rated purchase likelihood low despite finding the endorser trustworthy, dig into what's blocking the purchase decision (price, need, brand fit). If they mentioned it felt 'paid' or scripted, ask what would have made it feel more genuine.

Q10
객관식

What is your age range?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q11
객관식

How would you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q12
메시지

That's everything — thank you! Your responses will help us understand whether this partnership genuinely builds trust in the brand, not just attention.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Includes a dedicated AI follow-up interview block that probes the credibility transfer behind each respondent's ratings — asking them to describe, in their own words, why the celebrity/brand pairing does or doesn't feel believable, something a fixed-question form can't do
  • Pairs a trustworthiness rating-scale and a purchase-intent rating-scale with a matrix question on the specific partnership, so you get both quantified perception and behavioral intent in one flow
  • Includes a ranking question isolating what respondents value most in an endorsement (fit, likability, expertise, etc.), giving diagnostic weight beyond a single trust score
  • Captures actual recent purchase behavior (last 90 days) alongside stated attitudes, plus standard demographic breaks, so results can be segmented by familiarity and behavior, not just opinion

Jotform

Celebrity Endorsement Survey Form Template

A static, form-builder-based template covering standard celebrity endorsement attitude questions. It's easy to customize and embed via Jotform's drag-and-drop editor but relies entirely on fixed-choice questions with no mechanism to probe why a respondent feels the way they do. Best suited for teams that just need a quick, editable form rather than deeper qualitative insight.

잘하는 점

  • Simple drag-and-drop customization within Jotform's form builder
  • Easy embedding and integration with Jotform's broader form ecosystem
  • Likely low setup time for basic attitude questions

아쉬운 점

  • No adaptive follow-up — cannot ask respondents to explain their ratings in their own words
  • No automated per-response quality scoring of open-ended input
  • No voice interview option or guided task/screen-share capability

SurveyMonkey

Celebrity Endorsements Survey Template

A standard fielding-ready survey template built on SurveyMonkey's established survey infrastructure, likely covering awareness, trust, and purchase-intent style questions. It benefits from SurveyMonkey's mature distribution and analytics tools but is still a fixed-question instrument. There's no indication it adapts to individual responses or digs into the 'why' behind a rating.

잘하는 점

  • Backed by SurveyMonkey's established survey distribution and panel options
  • Mature reporting and cross-tabulation analytics
  • Straightforward template setup for common endorsement metrics

아쉬운 점

  • No adaptive AI follow-up to unpack believability of a specific pairing for each respondent
  • No transparent, inspectable prompt methodology since it's not an AI-interview product
  • No option for voice-based interviewing or guided screen-share tasks

SurveySparrow

Influencer Marketing Questionnaire Template

This template targets influencer marketing broadly rather than testing the credibility of one specific spokesperson-brand pairing, so it's more general in scope. It's presented as a conversational, chat-style survey, which is a strength for completion rates, but it remains a static question set. No evidence of adaptive probing or automated response quality scoring.

잘하는 점

  • Conversational, chat-style survey format that can improve completion rates
  • Positioned specifically around influencer marketing rather than generic brand surveys
  • Likely supports SurveySparrow's standard logic/branching features

아쉬운 점

  • No adaptive AI follow-up tailored to why a specific pairing does or doesn't feel authentic to each respondent
  • No automated quality scoring of individual responses
  • Broader influencer-marketing focus rather than a template purpose-built to test one specific spokesperson/campaign pairing

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