Q01
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모든 템플릿
Brand Awareness, Attitudes & Usage (AAU) Tracker
A classic funnel study for brand and category teams: measures unaided and aided awareness, consideration, recent usage, and attitudes toward your brand versus competitors, plus a purchase-driver trade-off exercise. An AI follow-up interview digs into the reasoning behind consideration and switching decisions — the 'why' that closed-ended funnel questions can't capture.
샘플 질문
템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.
질문 14개 · 약 7분
Q02
단문형필수
When you think of (Replace with your product category, e.g. 'athletic footwear'), what brands come to mind? List as many as you can think of.
Q03
객관식필수
Which of the following brands have you heard of before today, even if you've never used them? (Template note: replace this list with your actual competitor set before launching.)
- (Replace with Brand A — your brand)
- (Replace with Competitor B)
- (Replace with Competitor C)
- (Replace with Competitor D)
- (Replace with Competitor E)
Q04
객관식필수
Which of these brands would you consider for your next purchase in this category?
- (Replace with Brand A — your brand)
- (Replace with Competitor B)
- (Replace with Competitor C)
- (Replace with Competitor D)
- (Replace with Competitor E)
Q05
객관식필수
Which brand did you actually purchase or use most recently in this category?
- (Replace with Brand A — your brand)
- (Replace with Competitor B)
- (Replace with Competitor C)
- (Replace with Competitor D)
- (Replace with Competitor E)
Q06
객관식필수
In the last 3 months, how often have you purchased or used products in this category?
- Not at all
- Once
- 2-3 times
- 4-6 times
- 7 or more times
Q07
매트릭스필수
Thinking specifically about (Replace with your brand name), how much do you agree or disagree with each statement?
5개 행 × 5개 열
- Offers high-quality products
- Is good value for the price
- Understands people like me
- Is a brand I trust
- Is innovative
열: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q08
평점 척도필수
Overall, how satisfied are you with (Replace with your brand name)?
범위: 1 – 5
최소:Very dissatisfied최대:Very satisfied
Q09
의견 척도필수
How likely are you to recommend (Replace with your brand name) to a friend or colleague?
척도: 0 – 10
최소:Not at all likely최대:Extremely likely
Q10
최선·최악 선택형(MaxDiff)필수
When choosing a brand in this category, which of these factors matter most and least to you?
- Price
- Product quality
- Brand reputation
- Customer service
- Availability or convenience
- Sustainability practices
- Recommendations from others
세트별 최선·최악 선택최선:Matters most최악:Matters least
Q11
AI 인터뷰
Probe the reasoning behind the respondent's consideration set and most recent purchase: ask why they would or wouldn't consider (Replace with your brand name), what specifically triggered their last purchase decision, and whether they've switched away from a brand they used to buy in the last year and why. If they showed no awareness of your brand at all, explore what would need to happen for them to notice or try it.
Q12
객관식
Which age group do you fall into?
- Under 18
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65+
- Prefer not to say
Q13
객관식
How do you describe your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Q14
메시지
That's everything — thank you! Your responses feed directly into our brand tracking report, helping us understand where we're winning attention and consideration and where we still have work to do.
포함된 기능
AI 후속 질문
정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.
주의력 확인 장치
성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.
AI가 작성한 문안
문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.
자동 리포트
응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.
다른 서비스와 비교
다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.
이 템플릿을 선택하는 이유
- Goes beyond the standard awareness-consideration-usage funnel by adding an AI follow-up interview that probes the actual reasoning behind a respondent's consideration set and most recent purchase — the 'why' static funnel questions can't reach
- Includes a max-diff trade-off exercise to quantify which purchase drivers actually matter most, rather than relying on rated importance alone
- Pairs a full attitude matrix and satisfaction/NPS-style questions on your own brand with the competitive funnel questions, so brand health and switching drivers live in one tracker
- Every response is automatically quality-scored and rolled into an auto-generated report, with transparent prompts showing exactly what the AI asked and why
QuestionPro
10 Product Awareness & Attitudes Survey Questions + Sample Questionnaire TemplateThis is primarily an educational guide listing sample AAU questions and explaining survey theory, rather than a ready-to-field questionnaire. It's a useful reference for question wording but requires manual assembly into an actual survey instrument. No adaptive or interview-style follow-up is described.
잘하는 점
- Provides context and rationale for why each AAU question type is used
- Covers the classic funnel (awareness, attitude, usage) with example question wording
- Backed by QuestionPro's broader survey platform for deployment once questions are built
아쉬운 점
- A static list of sample questions, not a pre-built fielding-ready funnel with skip logic
- No adaptive follow-up probing into the reasoning behind consideration or switching
- No mention of automated per-response quality scoring or transparent prompt methodology
Jotform
Brand Awareness Survey Form TemplateA ready-to-use, customizable form for collecting brand awareness data, built on Jotform's drag-and-drop form builder. It's fielding-ready quickly but structured as a static form rather than an interview, with no built-in trade-off exercise or funnel-specific logic described.
잘하는 점
- Quick to customize and deploy via Jotform's drag-and-drop builder
- Integrates with Jotform's broader ecosystem (payments, notifications, other form types)
- Simple, familiar form UX for respondents
아쉬운 점
- Static question set with no adaptive AI follow-up to explore reasoning
- No max-diff or trade-off exercise for purchase drivers mentioned
- No automated quality scoring of open-ended responses or transparent AI prompt documentation
SurveyMonkey
Brand Awareness Questionnaire TemplateA standard, pre-written brand awareness questionnaire on SurveyMonkey's established survey platform, likely covering aided/unaided awareness and basic attitude questions. It's a solid static starting point but doesn't appear to include AI-driven qualitative follow-up or a formal driver-tradeoff methodology.
잘하는 점
- Backed by SurveyMonkey's mature survey distribution and analysis tools
- Pre-written questions reduce setup time for a standard funnel
- Benchmarking and reporting features available on the broader platform
아쉬운 점
- Closed-ended questionnaire with no adaptive interview to dig into 'why' behind answers
- No built-in max-diff trade-off exercise for purchase drivers
- No transparent prompt-level methodology or automated per-response quality scoring
SurveySparrow
Brand Awareness Survey TemplateSurveySparrow offers a conversational-style brand awareness template that likely improves completion rates versus flat grids, but it remains a scripted question flow rather than an AI-driven interview. No trade-off exercise or dynamic probing into switching behavior is indicated.
잘하는 점
- Conversational, chat-like question flow for better respondent engagement
- Pre-built template reduces setup time for a standard awareness funnel
- Mobile-friendly presentation typical of SurveySparrow's platform
아쉬운 점
- Conversational UI is scripted, not adaptive — it can't probe follow-up reasoning like a true AI interview
- No max-diff or purchase-driver trade-off exercise mentioned
- No automated quality scoring or transparent AI prompt disclosure
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