Empty State Onboarding UX Effectiveness Survey

Welcome, and thank you for participating! This brief survey asks about your experience with empty states during today's session. It should take about 10 minutes. Your participation is completely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential and will be reported in aggregate only. Your feedback will be used to improve our onboarding experience.

Which platform did you primarily use for today's session?

• Web (desktop/laptop)
• Mobile web (browser on phone)
• iOS app
• Android app
• Other

During today's session, did you encounter any empty states (screens with no content yet, such as an empty dashboard or blank project)?

• Yes, several
• Yes, at least one
• No
• Not sure

Thinking about the empty state(s) you encountered, how well did they explain the feature's value or purpose?

How confident were you about what to do next after seeing the empty state?

Please rank the following ways to help you get started, from most to least helpful.

1. Guided checklist
2. Pre-filled sample data
3. Short video or tour
4. Templates to choose from
5. One-click default setup
6. Contextual tips or tooltips

Based on today's experience, how likely are you to continue using this product?

Based on your responses in this survey, please share any additional thoughts or feelings about your empty-state experience today.

Which role best describes you?

• Product management
• Design / UX
• Engineering / Development
• Data / Analytics
• Marketing / Sales
• Operations / Support
• Student
• Other
• Prefer not to say

Thank you for your time and thoughtful feedback! Your responses will help us improve the onboarding experience.

Which of the following best describes your account status before today?

• Brand-new account
• Reset or cleared data on an existing account
• Returning user starting a new project or space
• Not sure

Which of the following next actions did the empty state(s) suggest? Select all that apply.

• Create or upload something
• Connect an integration
• Invite teammates or collaborators
• Explore a template or library
• Watch a tutorial
• View sample data or a demo
• Adjust settings or configuration
• None / no suggestion
• Other

How clear was the headline or main message in the empty state?

What did you do immediately after seeing the empty state?

• Took the suggested action
• Did something else in the product
• Looked for help or documentation
• Left the product for now

Overall, how would you rate the quality of the empty-state experience during today's session?

We'd love to understand your experience in more detail. An AI moderator will ask a couple of follow-up questions based on your earlier answers.

Where are you located?

• North America
• Europe
• Asia
• South America
• Africa
• Oceania
• Prefer not to say

Before today, how familiar were you with this type of product?

• Not at all familiar
• Slightly familiar
• Moderately familiar
• Very familiar
• Extremely familiar

How clear was the visual or illustration in the empty state?

What is your age range?

• Under 18
• 18–24
• 25–34
• 35–44
• 45–54
• 55–64
• 65+
• Prefer not to say

How clear was the call-to-action button or link in the empty state?

The text in the empty state was the right length for me to understand it.