Q01
메시지
모든 템플릿
Consumer Market Research Survey
A general-purpose consumer study covering category usage, brand awareness, buying criteria, and willingness to pay — the workhorse market research questionnaire, upgraded with unaided-first question order, a screener, and AI probing of the purchase story behind the checkboxes.
샘플 질문
템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.
질문 10개 · 약 6분
Q02
객관식필수
When did you last purchase in this category?
- In the past month
- In the past 6 months
- In the past year
- Longer ago
- Never
Q03
단문형필수
When you think of this category, which brands come to mind first? (List up to three, in the order they occur to you.)
Q04
객관식필수
Which of these brands have you heard of? Select all that apply.
- (Replace with your brand)
- (Replace with competitor A)
- (Replace with competitor B)
- (Replace with competitor C)
- (Replace with competitor D)
Q05
순위 매기기필수
Rank what matters most when you choose in this category.
- Price
- Quality and durability
- Brand reputation
- Reviews and recommendations
- Convenience and availability
- Ethics and sustainability
드래그하여 순위 지정
Q06
의견 척도필수
How satisfied are you with the option you currently use most?
척도: 1 – 7
최소:Very dissatisfied최대:Very satisfied
Q07
AI 인터뷰
Reconstruct their most recent purchase in the category: what triggered it, what they compared and where they researched, the moment they decided, and any regret since. Then probe switching: what their current choice would have to do (or fail to do) for them to try another brand. Anchor on their own ranked criteria — test whether the story matches the stated priorities.
Q08
숫자
What would you expect to pay for a typical product in this category, in your local currency?
Q09
드롭다운
Lastly, which age group are you in?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65+
- Prefer not to say
Q10
메시지
That's everything — thank you! Your answers feed an aggregate report on awareness, buying criteria, and switching triggers.
포함된 기능
AI 후속 질문
정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.
주의력 확인 장치
성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.
AI가 작성한 문안
문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.
자동 리포트
응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.
다른 서비스와 비교
다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.
이 템플릿을 선택하는 이유
- Unaided recall is asked before aided awareness, preserving the measure most templates contaminate
- The AI interviewer reconstructs the respondent's last REAL purchase and tests it against their stated criteria — revealed versus claimed preference in one study
- Willingness-to-pay, switching triggers, and randomized brand lists are built in
- Demographics come last, with prefer-not-to-say options throughout
SurveyMonkey
Market Research Survey TemplateGeneral consumer market-research template (used 6,000+ times) framed around learning likes/dislikes, adoption drivers, and price sensitivity before launch, and cross-linked to ad testing, brand tracking, and concept testing. The page describes topics more than a fixed question set, and the instrument is a static questionnaire with no adaptive probing.
잘하는 점
- Positions the template within a full research suite (ad testing, brand tracking, concept testing) so users can extend it
- Clear articulation of what to measure: likes/dislikes, adoption drivers, pricing sensitivity
- Expert-certified question wording and strong reporting/analysis toolset behind it
- Broad distribution and audience-panel options via SurveyMonkey Audience
아쉬운 점
- Static closed-question format; no AI follow-up to probe *why* a consumer likes/dislikes or would/wouldn't buy
- No open-ended conversational depth; qualitative nuance depends on the researcher pre-writing every question
- No attention checks or straightliner detection surfaced on the template to protect data quality
- No auto-generated narrative report tying responses to a decision; user assembles insights manually
Typeform
Market research surveys (templates gallery)A gallery of 25 market-research templates (demographic, churn, price sensitivity, brand perception, market segmentation, customer needs, competitor research, consumer preference, CES). Strong on design, media-rich items, and completion rates, but each is a fixed conversational form with analysis pushed to integrations rather than a native report.
잘하는 점
- Deep catalog of 25 specialized market-research templates covering segmentation, brand, pricing, churn, and competitor research
- Conversational design with professional photo library boosts completion and answer depth
- Positioned around concrete research jobs: gauge brand perception, pinpoint needs, build user personas
- Auto-organizing integrations route responses for downstream analysis
아쉬운 점
- Conversational styling but still fixed questions; no generative AI follow-up adapting to each consumer's answer
- No native analysis/reporting engine; insight generation is offloaded to integrated tools
- No attention or quality checks described to guard against low-effort market-research panelists
- No transparent interviewer prompt or moderated-interview mode; it is a self-serve form
Jotform
Market Research SurveyA general market research survey form on Jotform's builder — a serviceable starting point with easy customization. As a static form it captures answers but cannot preserve unaided-first ordering discipline or chase the story behind a purchase.
잘하는 점
- Free, quickly customizable general-purpose market research form
- Large template ecosystem and integrations around it
- No respondent limit concerns on paid tiers
아쉬운 점
- No enforcement of unaided-before-aided question ordering
- Static fields — no reconstruction of the respondent's actual last purchase
- Analysis is response tables; no automated theming or revealed-vs-stated comparison
설문을 공개할 준비가 되셨나요?
이 템플릿을 편집기에서 열어 보세요. 첫 응답자가 보기 전에 모든 부분을 원하는 대로 바꿀 수 있습니다.