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Mobile Shopping App Usability Assessment

Measures mobile commerce app usability across navigation, task ease, and checkout experience to identify friction points and prioritize UX improvements. Designed for current app users who have shopped within the past 30 days.

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샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 23개 · 약 10분
Q01
메시지

Welcome! This survey asks about your experience using our mobile shopping app. It should take about 6–8 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential and will be reported in aggregate only. Your feedback will be used to improve the app experience. By continuing, you agree to participate in this survey.

Q02
드롭다운

When did you last use this mobile app to shop?

  • Today
  • In the past 3 days
  • In the past 7 days
  • In the past 14 days
  • In the past 30 days
  • More than 30 days ago
Q03
의견 척도

Overall, how would you rate the usability of this mobile app?

척도: 1 – 7
최소:Extremely poor최대:Excellent
Q04
의견 척도

How would you rate the ease of navigating through the app (e.g., finding categories, moving between screens)?

척도: 1 – 7
최소:Very difficult최대:Very easy
Q05
의견 척도

Thinking about your recent experience, how easy or difficult was it to search for products?

척도: 1 – 7
최소:Very difficult최대:Very easy
Q06
객관식

Which of the following areas, if any, caused you difficulty while shopping in the app? Select all that apply.

  • Search results relevance
  • Filters and sorting options
  • Product images or descriptions
  • Product reviews
  • Item availability information
  • Price clarity
  • Promo code or coupon application
  • Cart management
  • Payment methods
  • Address entry
  • Shipping options
  • Order tracking
  • App speed or performance
  • Crashes or bugs
  • None of the above
  • Something else (please specify)
Q07
AI 인터뷰

Based on your responses in this survey, is there anything else about your experience with the app — positive or negative — that you'd like to share?

Q08
드롭다운

What is your age group?

  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q09
메시지

Thank you for completing this survey! Your feedback is valuable and will be used to improve the app experience. All responses are confidential and will be reported in aggregate only.

Q10
객관식

Which mobile operating system do you primarily use for shopping?

  • iOS (iPhone/iPad)
  • Android
  • Other (please specify)
Q11
의견 척도

How likely are you to recommend this mobile app to a friend or colleague?

척도: 0 – 10
최소:Not at all likely최대:Extremely likely
Q12
의견 척도

How would you rate the visual design and layout of the app (e.g., readability, organization of elements)?

척도: 1 – 7
최소:Very poor최대:Excellent
Q13
의견 척도

How easy or difficult was it to use filters and sorting options?

척도: 1 – 7
최소:Very difficult최대:Very easy
Q14
장문형

If you could change one thing about this app, what would it be?

Q15
객관식

Which of the following best describes your gender?

  • Woman
  • Man
  • Non-binary
  • Self-describe
  • Prefer not to say
Q16
드롭다운

How often do you typically shop using this mobile app?

  • Daily
  • Several times a week
  • About once a week
  • A few times a month
  • About once a month
  • Less than once a month
Q17
의견 척도

How satisfied are you with your overall shopping experience in this app?

척도: 1 – 7
최소:Not at all satisfied최대:Extremely satisfied
Q18
의견 척도

How would you rate the app's speed and responsiveness (e.g., loading times, transitions)?

척도: 1 – 7
최소:Very slow최대:Very fast
Q19
의견 척도

How easy or difficult was it to add items to your cart and manage your cart?

척도: 1 – 7
최소:Very difficult최대:Very easy
Q20
드롭다운

What country do you currently live in?

  • United States
  • United Kingdom
  • Canada
  • Australia
  • Germany
  • France
  • India
  • Brazil
  • Japan
  • Mexico
  • Other
Q21
의견 척도

How would you rate how easy it is to find the products you are looking for?

척도: 1 – 7
최소:Very difficult최대:Very easy
Q22
의견 척도

How easy or difficult was it to complete the checkout process (payment, shipping, confirmation)?

척도: 1 – 7
최소:Very difficult최대:Very easy
Q23
의견 척도

How would you rate the speed of the checkout process?

척도: 1 – 7
최소:Very slow최대:Very fast

포함된 기능

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  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

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이 템플릿을 선택하는 이유

  • Covers the full mobile shopping journey with dedicated ratings for navigation, search, filtering, cart management, and checkout speed/ease — not just a generic satisfaction score
  • Includes an AI follow-up interview question that adapts based on each respondent's actual answers, surfacing specific friction points a static form would miss
  • Captures OS type, usage frequency, and recency (past-30-days) alongside age, gender, and country for clean cross-segment analysis
  • Pairs a structured 'which areas caused difficulty' multiple-choice with an open-ended 'one thing you'd change' question, and every response can be automatically quality-scored on QuestionPunk

SurveyMonkey

Mobile App Survey Template & Questions

A ready-to-field template aimed at general mobile app feedback rather than a deep usability/checkout breakdown. Good for quick deployment on a well-known platform, but questions appear broader (overall satisfaction, general feedback) than the granular navigation-to-checkout funnel QuestionPunk's template targets.

잘하는 점

  • Fielding-ready template on an established, widely-used survey platform
  • Likely benefits from SurveyMonkey's built-in analytics and benchmarking tools
  • Simple to launch for teams wanting quick directional app feedback

아쉬운 점

  • Static question set with no adaptive AI follow-up probing on individual answers
  • No voice AI interview or guided screen-share task options
  • No automated per-response quality scoring or transparent prompt methodology

SurveySparrow

Website Usability Survey Template

A fielding-ready usability template, but it's built for websites, not mobile shopping apps, so questions likely focus on browser-based navigation and layout rather than app-specific concerns like checkout flow or OS-specific behavior. Its conversational format is a genuine strength for engagement.

잘하는 점

  • Conversational, one-question-at-a-time survey format that can improve completion rates
  • Usability-focused question framework with an established template library
  • Ready to deploy without custom build work

아쉬운 점

  • Targets website usability rather than native mobile app/checkout experience specifically
  • No adaptive AI interview or voice AI follow-up on individual responses
  • No automated quality scoring or published prompt transparency

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