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Monadic Concept Test: Appeal, Clarity & Purchase Intent

A research-grade monadic concept testing instrument measuring overall appeal, message clarity, uniqueness, relevance, credibility, purchase intent, and comparative advantage. Suitable for early-stage concept screening with consumer or B2B audiences.

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샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 19개 · 약 9분
Q01
메시지

Welcome, and thank you for participating in this study. You will review one product concept and share your honest reactions. There are no right or wrong answers — we are simply interested in your personal opinions. This survey takes approximately 9 minutes. Your participation is voluntary, and you may stop at any time. All responses are confidential and will be reported only in aggregate. Please click 'Next' to begin.

Q02
메시지

Please take a moment to carefully review the following concept. Read through it fully before proceeding. [Insert concept description, image, or video here.]

Q03
의견 척도

Overall, how appealing is this concept to you?

척도: 1 – 7
최소:Not at all appealing최대:Extremely appealing
Q04
의견 척도

This concept is easy to understand.

척도: 1 – 7
최소:Strongly disagree최대:Strongly agree
Q05
의견 척도

If this concept were available, how likely would you be to try it?

척도: 1 – 5
최소:Definitely would not try최대:Definitely would try
Q06
장문형

What, if anything, would you change about this concept to make it better?

Q07
드롭다운

What is your age?

  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q08
메시지

Thank you for your time — your feedback is very valuable and will help shape future development.

Q09
장문형

In your own words, what is the main idea of this concept?

Q10
의견 척도

This concept is different from anything else available today.

척도: 1 – 7
최소:Strongly disagree최대:Strongly agree
Q11
객관식

Compared with options you are aware of today, how would you describe this concept?

  • Much worse
  • Slightly worse
  • About the same
  • Slightly better
  • Much better
Q12
AI 인터뷰

We'd like to understand your reactions to this concept in a bit more detail. An AI moderator will ask you a couple of brief follow-up questions based on your feedback.

Q13
객관식

Which gender do you identify with?

  • Woman
  • Man
  • Non-binary / gender diverse
  • Prefer not to say
Q14
의견 척도

This concept is relevant to my needs.

척도: 1 – 7
최소:Strongly disagree최대:Strongly agree
Q15
장문형

Based on your responses in this survey, is there anything else you would like to share about the concept you reviewed?

Q16
드롭다운

Which country or region do you currently live in?

  • United States
  • United Kingdom
  • Canada
  • Australia
  • Germany
  • France
  • Other (please specify)
  • Prefer not to say
Q17
의견 척도

This concept is believable.

척도: 1 – 7
최소:Strongly disagree최대:Strongly agree
Q18
드롭다운

What is the highest level of education you have completed?

  • Less than high school
  • High school or equivalent
  • Some college or associate degree
  • Bachelor's degree
  • Graduate or professional degree
  • Prefer not to say
Q19
드롭다운

What is your current employment status?

  • Employed full-time
  • Employed part-time
  • Self-employed
  • Unemployed and looking
  • Not working and not looking
  • Student
  • Retired
  • Homemaker
  • Prefer not to say

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

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이 템플릿을 선택하는 이유

  • Full monadic concept-test battery in one flow: overall appeal, clarity, uniqueness, relevance, credibility, and purchase intent, each on its own opinion scale, plus a comparative multiple-choice question against alternatives.
  • Open-text questions capture respondents' own words on the concept's main idea and what they'd change, giving qualitative depth alongside the quantitative scales.
  • An AI follow-up interview digs deeper into reactions after the core questions, asking adaptive probing questions rather than relying on a fixed script.
  • Standard demographic screening (age, gender, country/region, education, employment) is built in, plus chat-style intro and closing messages that frame the concept review for respondents.

Jotform

Concept Testing Survey Form Template

A drag-and-drop form template for gathering concept feedback, built on Jotform's general form builder rather than a dedicated research platform. Good for quick customization and basic data collection, but the underlying instrument design (question set, scoring) is left to the user to construct. No mention of adaptive interviewing or automated analysis.

잘하는 점

  • Easy drag-and-drop customization within Jotform's form builder
  • Wide integration options typical of Jotform's ecosystem (payments, notifications, storage)
  • Low barrier to quickly stand up a basic concept feedback form

아쉬운 점

  • Static form fields only — no adaptive AI follow-up probing based on individual answers
  • No voice AI interview option
  • No published methodology or automated per-response quality scoring

SurveySparrow

Sample Concept Testing Survey Template

A conversational survey template from SurveySparrow's marketing template library, styled as a chat-like flow rather than a traditional grid form. It provides a ready sample question set for concept testing, but appears to be a fixed, non-adaptive questionnaire rather than a monadic instrument with follow-up interviewing.

잘하는 점

  • Conversational, chat-style survey format that can feel more engaging than static forms
  • Template positioned specifically for marketing/concept-testing use cases
  • Part of a broader survey platform with reporting and distribution tools

아쉬운 점

  • No adaptive AI-driven follow-up questioning — the flow is a fixed template
  • No voice AI interview or guided screen-share task capability
  • No indication of automated quality scoring per response or transparent prompt documentation

Typeform

Product Concept Testing Survey Template

Typeform's one-question-at-a-time conversational format template for concept testing, aimed at general product feedback collection. It's a fixed, ready-to-field template with Typeform's known design polish, but not built around monadic scale batteries or deeper follow-up interviewing.

잘하는 점

  • Polished, one-question-at-a-time conversational UX known for high completion rates
  • Simple template customization within Typeform's builder
  • Broad integration ecosystem (Sheets, Zapier, etc.)

아쉬운 점

  • No adaptive AI follow-up interview — questions are static and pre-set
  • No voice AI interviewing or screen-share guided tasks
  • No automated per-response quality scoring or published prompt methodology

QuestionPro

New Services Concept Test Survey Template

A research-oriented template from QuestionPro's enterprise survey platform, focused specifically on new-service concept testing rather than general concepts. It offers a structured, ready-to-field question set with QuestionPro's standard analytics, but is a static questionnaire without adaptive interviewing features.

잘하는 점

  • Built on an established enterprise research platform with robust analytics and panel options
  • Template tailored to services (vs. generic products), useful for that specific use case
  • Likely includes standard statistical reporting tools typical of QuestionPro

아쉬운 점

  • No adaptive AI follow-up interviewing — respondents answer a fixed question set
  • No voice AI interview or guided screen-share task option
  • No transparent prompt-level methodology or automated qualitative response scoring mentioned

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