Q01
메시지
모든 템플릿
Favorite Social Network Preference & Loyalty Survey
Measures which social platform people consider their true favorite, how satisfied and loyal they are, and which features actually drive that loyalty versus which are just nice-to-haves. Built for social platforms, agencies, and brand teams benchmarking attention share. The AI follow-up interview digs into the specific moments that cement loyalty and the triggers that would make someone switch.
샘플 질문
템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.
질문 12개 · 약 7분
Q02
객관식필수
Which social network do you consider your favorite — the one you'd miss most if it disappeared tomorrow?
- TikTok
- X (formerly Twitter)
- Snapchat
- YouTube
Q03
의견 척도필수
Overall, how satisfied are you with that platform?
척도: 1 – 7
최소:Not at all satisfied최대:Extremely satisfied
Q04
의견 척도필수
How likely are you to recommend this platform to a friend or colleague?
척도: 0 – 10
최소:Not at all likely최대:Extremely likely
Q05
객관식필수
In the last 30 days, how often did you open your favorite platform?
- Multiple times a day
- About once a day
- A few times a week
- About once a week
- Less than once a week
- Not at all in the last 30 days
Q06
매트릭스필수
How much do you agree with each statement about your favorite platform?
5개 행 × 5개 열
- I feel more connected to friends and family
- I discover content I actually care about
- I can express myself authentically
- Using it feels like a good use of my time
- It respects my privacy and data
열: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q07
최선·최악 선택형(MaxDiff)필수
When choosing a social network to stick with, which of these factors matters most and least to you?
- Content quality and relevance
- Privacy and data protection
- Ease of use
- Where my friends and family are
- Algorithm and recommendations
- Amount of ads
- Community and moderation quality
- Creator tools and monetization
세트별 최선·최악 선택최선:Matters most최악:Matters least
Q08
점수 배분
Thinking about a typical week, allocate 100 points across these platforms based on how much time you spend on each.
- TikTok
- X (formerly Twitter)
- Snapchat
- Other platforms
100점 배분
Q09
AI 인터뷰
Probe why the respondent's chosen platform is their favorite — anchor on a specific recent moment or feature that made them feel that way, not a generic answer. If their satisfaction or recommendation score was low relative to it being their 'favorite,' ask what tension exists between habit and genuine satisfaction. Finally, explore what specific change — a feature, a policy, a friend group moving elsewhere — would actually make them switch to a different platform.
Q10
객관식
What is your age range?
- Under 18
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65 or older
- Prefer not to say
Q11
객관식
What is your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Q12
메시지
That's everything — thank you for sharing your habits! Your responses will feed into a report on what drives loyalty to different social platforms.
포함된 기능
AI 후속 질문
정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.
주의력 확인 장치
성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.
AI가 작성한 문안
문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.
자동 리포트
응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.
다른 서비스와 비교
다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.
이 템플릿을 선택하는 이유
- Goes beyond a single favorite/satisfaction score with an AI follow-up interview that probes the specific moment or feature that cemented loyalty, not just a rating
- Uses a MaxDiff exercise and a constant-sum attention-share allocation across platforms, giving tradeoff and share-of-time data that static rating scales can't produce
- Pairs opinion-scale satisfaction and recommend-likelihood questions with a matrix of agreement statements to separate must-have features from nice-to-haves
- Automated per-response quality scoring and an auto-generated report mean brand teams get a usable benchmarking readout without manually coding open-ends
SurveyMonkey
Favorite Social Network Survey TemplateA ready-to-field template covering favorite platform and usage habits, backed by SurveyMonkey's large template library and analytics dashboard. It's a static questionnaire, so every respondent sees the same fixed question set. Good for quick benchmarking but not for digging into individual loyalty drivers.
잘하는 점
- Fielding-ready template with established survey infrastructure
- Broad distribution and panel options typical of SurveyMonkey
- Familiar respondent experience with standard question types
아쉬운 점
- No adaptive follow-up questioning — all respondents get identical static questions
- No mechanism to probe the specific moment or trigger behind platform loyalty
- No published methodology or prompt transparency since there's no AI interviewing component
QuestionPro
Social Networking Survey Questions + Sample Questionnaire TemplateThis page is primarily a question-bank/guide with sample social networking questions rather than a single fielding-ready survey flow. It's useful for assembling a custom questionnaire but requires manual construction of logic and reporting. No mention of adaptive interviewing or automated qualitative follow-up.
잘하는 점
- Large curated list of sample questions to pull from
- Flexible for building custom surveys across several social-media topics
- Backed by QuestionPro's broader survey platform features
아쉬운 점
- A question bank/guide, not a turnkey template with a fixed loyalty-focused flow
- No adaptive AI follow-up interview to anchor on specific loyalty-forming moments
- No built-in per-response quality scoring or automated qualitative-to-report pipeline
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