Closed-Won Buyer Decision Analysis Survey

Thank you for agreeing to share your feedback. This survey asks about your recent purchasing experience and the factors that influenced your decision. It should take approximately 6–8 minutes to complete. Your participation is entirely voluntary and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential, will be anonymized, and reported only in aggregate. Your feedback will be used internally to improve our products, services, and sales process. By continuing, you confirm that you understand and agree to participate.

When did you complete your purchase with us?

• In the last 30 days
• 31–90 days ago
• 91–180 days ago
• More than 180 days ago

Which best describes your evaluation process?

• I only evaluated your company
• I evaluated your company and at least one other vendor

What was the single most important reason you chose us?

• Product capabilities/features
• Ease of use
• Price/value for money
• Implementation speed/time to value
• Integration with existing tools
• Customer support and service
• Security and compliance
• Brand/trust
• Available references/case studies
• Contract terms/flexibility
• Other (please specify)

Overall, how satisfied are you with your decision to choose us?

We'd like to understand more about your decision-making process. Please share your thoughts and our AI moderator will ask a couple of follow-up questions.

Which best describes your job function?

• Executive/Owner
• Finance
• Operations
• IT/Engineering
• Sales/Business Development
• Marketing
• Product/Design
• Customer Support/Success
• Other
• Prefer not to say

Thank you for your time and insights — your feedback is greatly appreciated and will directly inform how we improve our products and services.

What was your role in the purchase decision?

• I was the primary decision-maker
• I was part of a decision committee
• I influenced the decision
• I am an end user only
• I was not involved in the decision

Which other vendor or solution was the top alternative you considered?

Please rank the following factors by how much they influenced your decision, from most to least important.

1. Product capabilities/features
2. Ease of use
3. Price/value for money
4. Implementation speed/time to value
5. Integration with existing tools
6. Customer support and service
7. Security and compliance
8. Brand/trust
9. Contract terms/flexibility

How likely are you to recommend us to a colleague or peer?

Based on your responses in this survey, is there anything else you would like to share about your purchasing experience or decision?

What is your seniority level?

• Executive (C-level/Founder)
• VP/Director
• Manager
• Individual contributor
• Other
• Prefer not to say

Which best describes this purchase?

• New purchase
• Replacement of an existing solution
• Expansion/additional licenses
• Renewal
• Pilot/trial converting to paid

Compared with your top alternative, in which areas did our solution have a clear advantage? (Select all that apply)

• Product capabilities/features
• Ease of use
• Price/value for money
• Implementation speed/time to value
• Integration with existing tools
• Customer support and service
• Security and compliance
• Brand/trust/reputation
• References/case studies
• Contract terms/flexibility
• None of the above

What, if anything, almost kept you from choosing us?

How many employees does your organization have?

• 1–10
• 11–50
• 51–200
• 201–1,000
• 1,001–5,000
• 5,001–10,000
• 10,001+
• Prefer not to say

What problem or goal led you to look for a solution?

In which areas, if any, was the alternative stronger than our solution? (Select all that apply)

• Product capabilities/features
• Ease of use
• Price/value for money
• Implementation speed/time to value
• Integration with existing tools
• Customer support and service
• Security and compliance
• Brand/trust/reputation
• References/case studies
• Contract terms/flexibility
• None — our solution was stronger in all areas

Which industry best describes your organization?

• Technology/Software
• Professional Services
• Financial Services
• Healthcare/Life Sciences
• Manufacturing
• Retail/eCommerce
• Education
• Government/Nonprofit
• Other
• Prefer not to say

Which region best describes your organization's primary location?

• North America
• Latin America & Caribbean
• Western Europe
• Eastern Europe
• Middle East & North Africa
• Sub-Saharan Africa
• South Asia
• East & Southeast Asia
• Oceania
• Prefer not to say

May we contact you for a brief follow-up conversation if needed?

• Yes
• No