Creator Monetization & Platform Trust Survey

Welcome to the Creator Monetization & Platform Trust Survey. This survey explores how you monetize your content, your experience with sponsors and brand deals, and your level of trust in the platforms you use. There are no right or wrong answers — we are interested in your honest opinions and experiences. Your participation is voluntary, and you may stop at any time. All responses are confidential and will be reported in aggregate only. Estimated time: 12 minutes.

Have you earned any income from content creation in the past 12 months?

• Yes
• No

In the past 6 months, which of the following have you used to earn income from your content? Select all that apply.

• Ads revenue share (e.g., YouTube Partner Program)
• Sponsorships / brand deals
• Paid subscriptions / memberships
• Tips / donations
• Affiliate links
• Merch / physical products
• Courses / digital products
• Consulting / services
• Other (please specify)

In the past 6 months, have you worked with sponsors or brand deals?

• Yes
• No

Which platform currently generates the most revenue for you?

• YouTube
• Instagram
• TikTok
• Twitch
• Podcasts
• Newsletter
• Blog / website
• Facebook
• X (Twitter)
• Other (please specify)

What would make monetization easier for you over the next 3 months?

Which best describes your creator work status?

• Full-time creator
• Part-time creator
• Side hustle
• Agency / collective member
• Not currently monetizing
• Prefer not to say

Based on your responses in this survey, is there anything else you'd like to share about your monetization or platform experience?

Of the income sources you selected, rank them from highest revenue contribution to lowest.

1. Ads revenue share (e.g., YouTube Partner Program)
2. Sponsorships / brand deals
3. Paid subscriptions / memberships
4. Tips / donations
5. Affiliate links
6. Merch / physical products
7. Courses / digital products
8. Consulting / services
9. Other

Which sponsor categories are the best fit for your audience? Select all that apply.

• SaaS / creator tools
• Consumer tech / electronics
• Finance / fintech
• Lifestyle / CPG
• Gaming
• Education / edtech
• Travel
• Health / wellness
• Creator economy platforms / marketplaces
• Other (please specify)

How much do you trust the platform you selected above as a reliable partner for your creator business?

Which of the following tools would you consider using to improve your monetization? Select all that apply.

• Sponsorship marketplace
• Rate card / CPM calculator
• Multi-platform analytics
• Affiliate hub / management
• Membership management
• Payment automation
• Contract / brief templates
• Other (please specify)

How long have you been creating content?

• Less than 1 year
• 1–2 years
• 3–5 years
• 6–9 years
• 10+ years

Thank you for your time! Your responses will help improve creator monetization tools and platform policies. All data will be reported in aggregate and your individual responses will remain confidential.

When choosing how to monetize your content, rank the following factors by importance to you (1 = most important).

1. Predictable income
2. Payout speed / reliability
3. Ease of setup / maintenance
4. Creative control
5. Audience experience
6. Upside earning potential
7. Platform fees / revenue share
8. Brand / value alignment

How do you most commonly price your sponsored content?

• Flat fee per deliverable
• CPM-based pricing
• Performance-based (e.g., CPA/CPS)
• Package / retainer bundles
• Case-by-case negotiation
• Not sure

How would you rate your primary platform on monetization support (e.g., revenue programs, payout options)?

What is your combined audience size across all major platforms?

• Less than 1,000
• 1,000–10,000
• 10,000–50,000
• 50,000–250,000
• 250,000–1M
• 1M+
• Prefer not to say

What is your typical rate (in USD) for your primary sponsored deliverable (e.g., one video, post, or stream integration)?

• Under $100
• $100–$499
• $500–$999
• $1,000–$2,499
• $2,500–$4,999
• $5,000–$9,999
• $10,000–$24,999
• $25,000–$49,999
• $50,000+
• Prefer not to say

How would you rate your primary platform on data and analytics quality?

What is your age range?

• 18–24
• 25–34
• 35–44
• 45–54
• 55–64
• 65+
• Prefer not to say

How would you rate your primary platform on creator support and communication?

How do you describe your gender?

• Man
• Woman
• Non-binary
• Prefer to self-describe
• Prefer not to say

How would you rate your primary platform on payment reliability and speed?

Where are you primarily based?

• North America
• Latin America
• Europe
• Middle East & North Africa
• Sub-Saharan Africa
• South Asia
• East Asia
• Southeast Asia
• Oceania
• Prefer not to say

Thinking about the platform you selected, what experiences, policies, or changes have most affected your trust in it — positively or negatively?

Which platform-related risks concern you most as a creator? Select up to three.

• Sudden policy changes
• Algorithm volatility
• Account suspension risk
• Payment delays / issues
• Limited data / analytics
• Brand safety concerns
• Poor creator support
• Content demonetization
• Other (please specify)