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Loyalty Program Satisfaction & Engagement Survey

Measures member satisfaction, benefit relevance, redemption experience, and tier engagement for retail loyalty programs. Designed for enrolled or lapsed members to identify drivers of retention and program optimization opportunities.

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질문 21개 · 약 10분
Q01
메시지

Welcome! We are conducting a short survey about your experience with our rewards program. This survey takes approximately 10 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential and will be reported in aggregate only. By continuing, you consent to participate in this research.

Q02
객관식

Which of the following best describes your current relationship with our rewards program?

  • Enrolled and active (used it in the last 6 months)
  • Enrolled but inactive (no use in the last 6 months)
  • Not enrolled
  • Not sure
Q03
의견 척도

Overall, how satisfied are you with our rewards program?

척도: 1 – 7
최소:Not at all satisfied최대:Extremely satisfied
Q04
순위 매기기

Please rank the following loyalty program benefits from most to least valuable to you.

  1. Discounts on purchases
  2. Free or discounted shipping
  3. Early access to sales or new products
  4. Birthday or anniversary rewards
  5. Cashback or statement credits
  6. Exclusive member events or experiences
드래그하여 순위 지정
Q05
드롭다운

Approximately how many times did you redeem points or rewards in the last 6 months?

  • 0 (none)
  • 1–2 times
  • 3–5 times
  • 6–10 times
  • More than 10 times
Q06
객관식

How familiar are you with our program tiers (e.g., Silver, Gold)?

  • Very familiar
  • Somewhat familiar
  • Have heard of them but don't know the differences
  • Not familiar at all
  • I don't believe the program has tiers
Q07
AI 인터뷰

Thinking about your overall experience with our rewards program, what is the single most important change we could make to improve it for you?

Q08
객관식

What is your age group?

  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q09
메시지

Thank you for taking the time to share your feedback. Your responses will help us improve the rewards program for all members.

Q10
객관식

In the last 6 months, how often did you shop with us?

  • More than once a week
  • About once a week
  • 2–3 times a month
  • About once a month
  • Less than once a month
  • I haven't shopped in the last 6 months
Q11
의견 척도

How likely are you to recommend our rewards program to a friend or family member?

척도: 0 – 10
최소:Not at all likely최대:Extremely likely
Q12
장문형

If we could add one new benefit to the rewards program, what would be most valuable to you?

Q13
의견 척도

The last time you tried to redeem rewards, how easy or difficult was the process?

척도: 1 – 5
최소:Very difficult최대:Very easy
Q14
의견 척도

The differences between program tiers are clear to me.

척도: 1 – 7
최소:Strongly disagree최대:Strongly agree
Q15
객관식

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer not to say
Q16
객관식

Which, if any, of the following issues made it harder for you to redeem rewards? Select all that apply.

  • Not enough points to redeem
  • Complicated steps or too many clicks
  • Unclear terms or exclusions
  • Technical issues (site or app errors)
  • Rewards unavailable or blackout dates
  • Points expired before I used them
  • Other (please specify)
  • None of the above
Q17
의견 척도

The rewards improve meaningfully as I move to a higher tier.

척도: 1 – 7
최소:Strongly disagree최대:Strongly agree
Q18
드롭다운

In which country or region do you currently reside?

  • United States
  • Canada
  • United Kingdom
  • Australia
  • Germany
  • France
  • India
  • Other (please specify)
  • Prefer not to say
Q19
의견 척도

The effort required to reach or maintain a higher tier feels worthwhile.

척도: 1 – 7
최소:Strongly disagree최대:Strongly agree
Q20
객관식

What is the highest level of education you have completed?

  • Some high school or less
  • High school diploma or equivalent
  • Some college / Associate degree
  • Bachelor's degree
  • Postgraduate or professional degree
  • Prefer not to say
Q21
의견 척도

How motivated are you to reach or maintain a higher tier?

척도: 1 – 5
최소:Not at all motivated최대:Extremely motivated

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

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이 템플릿을 선택하는 이유

  • Purpose-built for loyalty programs, covering enrollment status, shopping frequency, tier familiarity, and redemption friction, not just generic 'program satisfaction.'
  • Includes a ranking question for benefit prioritization and a dedicated redemption-difficulty and issue-diagnosis flow, giving actionable detail beyond a single satisfaction score.
  • Uses an AI follow-up interview question to let members explain their overall experience in their own words, with adaptive probing rather than a single static open-text box.
  • Separately measures tier clarity, perceived value of tier upgrades, and motivation to advance tiers — dimensions generic satisfaction templates don't ask about.

Jotform

Program Satisfaction Survey Form Template

A generic program satisfaction form that could be adapted to a loyalty context but isn't built around loyalty-specific mechanics like tiers or point redemption. It's a static, editable form template rather than a fielding-ready loyalty survey with built-in logic. Best suited for teams who want to build their own loyalty-specific questions from scratch.

잘하는 점

  • Easy drag-and-drop customization typical of Jotform's form builder
  • Broad applicability across many types of 'programs,' not locked to one industry
  • Free-to-start form building with export/reporting options

아쉬운 점

  • No loyalty-specific structure (tiers, redemption, points) built into the template
  • Static question set with no adaptive AI follow-up probing on open-ended answers
  • No published methodology for how responses are scored or interpreted

Typeform

Program Satisfaction Survey Template

A conversational-style generic program satisfaction template, likely strong on visual design and completion experience but not tailored to loyalty program specifics like tier engagement or redemption experience. It's a general-purpose starting point rather than a loyalty-optimized instrument. Teams would need to add their own benefit-ranking, redemption, and tier questions manually.

잘하는 점

  • Polished, conversational question flow that Typeform is known for
  • Simple one-question-at-a-time UX that can improve completion rates
  • Flexible enough to repurpose for various 'program' contexts

아쉬운 점

  • No loyalty-program-specific question set (tiers, points, redemption friction)
  • No adaptive AI interviewing or voice interview option to probe open-ended responses
  • No automated per-response quality scoring or transparent prompt disclosure

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