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Donor Experience & Fundraising Feedback Survey

Captures how donors experienced your giving process, what motivates their generosity, and how they'd allocate funds across programs. Built for development and fundraising teams, with an AI follow-up that digs into the real story behind a donor's satisfaction or likelihood to give again.

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샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 13개 · 약 7분
Q01
메시지

Thank you for supporting (Replace with Organization Name)! We'd love your honest feedback on your giving experience so we can serve donors like you even better. Your responses are completely confidential and anonymized. This will take about 5 minutes.

Q02
객관식필수

In the last 12 months, how did you make your most recent donation to us?

  • Online one-time donation
  • Recurring/monthly giving
  • At an event or fundraiser
  • Check or mail-in gift
  • Text-to-give
  • Through a workplace giving program
Q03
의견 척도필수

Overall, how satisfied were you with your most recent donation experience?

척도: 1 – 5
최소:Not at all satisfied최대:Extremely satisfied
Q04
매트릭스필수

How much do you agree with each statement about your experience as a donor?

4개 행 × 5개 열
  • The donation process was quick and easy
  • I received a timely thank-you after donating
  • I understand how my donation is being used
  • Communications from this organization feel personal, not generic
열: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q05
객관식필수

In the last 12 months, how often have you donated to this organization?

  • This was my first donation
  • 2-3 times
  • Monthly or more often
  • Once
  • Have not donated this year, but have in the past
Q06
최선·최악 선택형(MaxDiff)필수

When you decide whether to donate to a cause, which of these factors matter most and least to you?

  • Trust in how funds are used
  • Personal connection to the cause
  • Being asked by someone I know
  • Tax benefits
  • Recognition or perks for giving
  • Stories or reports about impact
  • How easy it is to donate
세트별 최선·최악 선택최선:Matters most최악:Matters least
Q07
점수 배분필수

If you could direct how your next donation is spent, how would you split 100 points across these program areas? (Template note: replace with your organization's actual program areas before launching.)

  • (Replace with Program Area A)
  • (Replace with Program Area B)
  • (Replace with Program Area C)
  • Operations/overhead
  • Emergency/general fund
100점 배분
Q08
의견 척도필수

How likely are you to recommend donating to this organization to a friend or colleague?

척도: 0 – 10
최소:Not at all likely최대:Extremely likely
Q09
AI 인터뷰

Reconstruct the story behind this donor's satisfaction and recommendation rating: what specifically stood out (positively or negatively) about their most recent donation experience, and whether they felt their gift's impact was clearly communicated. If their recommendation rating is low, probe concretely what would need to change for them to give again or recommend the organization; if high, probe what specifically earned that trust so it can be reinforced elsewhere.

Q10
객관식

How do you prefer to hear from this organization about how donations are used?

  • Email
  • Text message
  • Phone call
  • Mailed newsletter
  • Social media
  • No preference
Q11
장문형

Is there anything else about your experience as a donor you'd like us to know?

Q12
객관식

Which age range do you fall into?

  • Under 25
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q13
메시지

Thank you for your generosity and for sharing your feedback! Your responses go directly to our development team and will help us make giving to (Replace with Organization Name) more meaningful for donors like you.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Goes beyond static satisfaction ratings with an AI follow-up interview that reconstructs the real story behind a donor's satisfaction and likelihood-to-recommend score, not just the number itself
  • Uses a max-diff exercise to force real trade-offs on what actually drives giving decisions, rather than asking donors to rate motivations independently
  • Includes a constant-sum allocation question so donors show exactly how they'd split funds across programs, giving fundraising teams concrete budget-signal data
  • Pairs a satisfaction matrix and recommendation scale with an automated report, so development teams get both structured metrics and a synthesized qualitative narrative from one survey

QuestionPro

Non Profit Fundraising Feedback Survey Questions + Sample Questionnaire Template

This is presented as a sample questionnaire with example questions rather than a single polished, ready-to-field survey. It covers standard fundraising feedback themes and can be adapted within QuestionPro's broader survey platform, but the page itself is closer to a question-bank reference than a launch-ready template.

잘하는 점

  • Established, full-featured survey platform with broad question-type support
  • Provides sample questions covering multiple angles of fundraising feedback

아쉬운 점

  • No adaptive AI follow-up questions — donors answer the same fixed question set regardless of their responses
  • No indication of automated per-response quality scoring or auto-generated narrative reports

SurveyMonkey

Fundraising Feedback Survey Template

A ready-to-use, static template built on SurveyMonkey's well-known survey infrastructure, likely offering quick deployment and standard analytics. It's designed for broad applicability rather than depth on any one donor's story, and question logic is limited to conditional branching rather than open-ended AI probing.

잘하는 점

  • Quick to deploy on a mature, widely-used survey platform
  • Likely includes standard skip logic and baseline reporting dashboards

아쉬운 점

  • No adaptive AI interview to dig into the reasoning behind a donor's rating
  • No voice AI interview option or guided screen-share tasks
  • No transparent, publishable prompt methodology for any follow-up questions

SurveySparrow

Fundraising Feedback Form Template

A conversational-style form template, which fits SurveySparrow's chat-like survey format and may feel more personal than a plain form. It still relies on pre-written questions rather than dynamically generated follow-ups tailored to each donor's answers.

잘하는 점

  • Conversational, chat-style question flow that can feel more engaging than a traditional form
  • Fits within a platform built for quick, mobile-friendly survey experiences

아쉬운 점

  • Conversational format is still scripted, not adaptive — no AI-generated follow-up questions based on individual responses
  • No mention of automated response quality scoring or auto-generated reports summarizing donor narratives

Jotform

Donor Feedback Survey Form Template

A form-builder template well-suited to quick collection of donor feedback with Jotform's drag-and-drop customization. It's a static form structure, so every donor sees the same fixed set of questions regardless of their answers.

잘하는 점

  • Easy drag-and-drop customization within Jotform's form builder
  • Simple, familiar form format for donors to complete quickly

아쉬운 점

  • Static form fields only — no adaptive AI follow-up interview to explore the story behind a rating
  • No voice AI interview or guided task/screen-share capability
  • No automated per-response quality scoring or auto-generated analysis report

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