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모든 템플릿

New Product Concept Evaluation Survey

Measures consumer reactions to a new product concept across innovation perception, quality assessment, purchase intent, and feature priorities. Designed for pre-launch product testing with target consumers.

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샘플 질문

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질문 17개 · 약 8분
Q01
메시지

Welcome to our product evaluation survey. We'd like your honest opinions on a new product concept. This survey takes approximately 6–8 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we're simply interested in your genuine reactions. All responses are confidential and will be reported only in aggregate. By continuing, you agree to participate in this research.

Q02
객관식

Have you purchased or used products in this category within the past 12 months?

  • Yes
  • No
Q03
메시지

<p>[INSERT PRODUCT CONCEPT CARD HERE]</p><p>Please review the following product concept carefully before answering the questions that follow.</p><p><strong>Product Name:</strong> [Product Name]</p><p><strong>Description:</strong> [Brief product description, key features, and value proposition]</p><p><strong>Price Range:</strong> [Approximate price]</p><p>[Include product image or prototype photo if available]</p>

Q04
의견 척도

How likely are you to purchase this product?

척도: 1 – 7
최소:Not at all likely최대:Extremely likely
Q05
의견 척도

How innovative do you find this product overall?

척도: 1 – 7
최소:Not at all innovative최대:Extremely innovative
Q06
순위 매기기

Please rank the following product attributes from most to least important to you.

  1. Design
  2. Functionality
  3. Price
  4. Brand reputation
  5. Customer support
드래그하여 순위 지정
Q07
AI 인터뷰

We'd like to explore your reaction to this product a bit further. What is your overall impression, and what would make you more or less likely to purchase it?

Q08
드롭다운

What is your age range?

  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65 or older
  • Prefer not to say
Q09
메시지

Thank you for your valuable feedback! Your responses will help us improve this product before launch. We truly appreciate your time.

Q10
의견 척도

Overall, how would you rate the quality of this product?

척도: 1 – 7
최소:Very poor quality최대:Excellent quality
Q11
객관식

Which of the following quality aspects stood out positively? Select all that apply.

  • Durability
  • Design / aesthetics
  • Functionality
  • Materials
  • Ease of use
  • None of the above
  • Other (please specify)
Q12
객관식

If you were to purchase this product, how would you prefer to buy it?

  • Online (retailer website)
  • Online (brand's own website)
  • In-store
  • Subscription service
  • No preference
  • Other (please specify)
Q13
장문형

Which feature feels most innovative to you, and why?

Q14
드롭다운

What region do you live in?

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East & Africa
  • Other
  • Prefer not to say
Q15
의견 척도

How would you rate the value for money of this product?

척도: 1 – 7
최소:Very poor value최대:Excellent value
Q16
장문형

Based on your responses in this survey, please share any additional thoughts, concerns, or suggestions about this product.

Q17
객관식

What is your gender?

  • Female
  • Male
  • Non-binary / third gender
  • Prefer to self-describe
  • Prefer not to say

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Includes a dedicated AI follow-up interview question that adaptively probes reactions to the product concept beyond fixed answer choices
  • Combines quantitative measures (purchase intent, quality, value, innovation opinion scales) with open-text and ranking questions to capture both scores and reasoning
  • Screens respondents by category purchase/usage history before showing the product concept card, helping ensure feedback comes from relevant consumers
  • Closes with an open-ended 'any additional thoughts' question plus demographic dropdowns, supporting segmentation of innovation and purchase-intent results by age, region, and gender

QuestionPro

Top 7 Product Concept Test Survey Template

This page presents a set of product concept test survey templates aimed at pre-launch consumer testing, similar in purpose to our template. It's a static question-list format rather than an interview-style tool, and it's framed as a roundup of templates rather than a single fielding-ready instrument.

잘하는 점

  • Multiple template variations giving flexibility for different concept-testing scenarios
  • Established survey platform with broad question-type support
  • Content framed specifically around product concept testing, matching buyer intent

아쉬운 점

  • Static question lists with no adaptive follow-up probing on individual responses
  • No mention of AI-driven interviews or voice-based interviews for deeper qualitative insight
  • No published methodology on how quality of open-ended responses is scored

SurveyMonkey

Product Testing Survey (+15 Questions To Ask)

This is a product testing survey template paired with a guide on which questions to ask, relevant to pre-launch and post-launch product feedback. It's a conventional fixed-question survey rather than a conversational or adaptive format.

잘하는 점

  • Well-known, widely used survey platform with reliable distribution tools
  • Includes guidance content (suggested questions) alongside the template
  • Covers general product testing use cases beyond just concept evaluation

아쉬운 점

  • No adaptive AI follow-up questioning — respondents answer the same fixed question set
  • No voice AI interview option or guided screen-share tasks
  • No automated per-response quality scoring described

SurveySparrow

Product Evaluation Survey Template

A product evaluation survey template covering general product feedback, conversationally styled per SurveySparrow's chat-based UI. It targets broader product evaluation rather than being specifically built around new-product-concept pre-launch testing.

잘하는 점

  • Conversational chat-style survey delivery, which can feel more engaging than plain forms
  • General-purpose product evaluation focus applicable to multiple product types
  • Platform supports typical survey logic and branching

아쉬운 점

  • No adaptive AI interviewer that generates follow-up questions based on individual answers
  • No voice AI interview or screen-share guided task capability
  • No transparent, published prompt methodology or automated quality scoring per response

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