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Stimulus Comprehension & Manipulation Check Assessment

A research-grade instrument for verifying that experimental participants correctly perceived, understood, and interpreted a presented stimulus. Designed for researchers conducting experiments who need to validate manipulation fidelity and comprehension before analyzing dependent variables.

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질문 20개 · 약 9분
Q01
메시지

Welcome, and thank you for participating in this study. You will answer a short set of questions about a stimulus you just viewed. Your participation is entirely voluntary and you may stop at any time without penalty. There are no right or wrong answers — we are simply interested in your honest impressions. All responses are confidential and will be reported only in aggregate for research purposes. This survey takes approximately 10 minutes to complete. By continuing, you indicate that you have read the above and agree to participate.

Q02
객관식

Did the stimulus (image, text, or video) display correctly on your device?

  • Yes
  • No
Q03
객관식

Which of the following topics best describes the stimulus you viewed?

  • Environmental impact
  • Personal finance
  • Health behavior change
  • Product or service promotion
  • Public policy or government
  • Not sure / Don't remember
Q04
객관식

Which of the following best describes how the information in the stimulus was presented?

  • Focused on data or statistics
  • Focused on a personal story
  • A mix of data and personal story
  • Neutral or purely informational
  • Not sure
Q05
의견 척도

Overall, how clear was the stimulus?

척도: 1 – 7
최소:Very unclear최대:Very clear
Q06
장문형

Based on your responses in this survey, is there anything else about your experience with the stimulus or this study that you would like to share?

Q07
드롭다운

What is your age?

  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65 or older
  • Prefer not to say
Q08
메시지

Thank you for participating! Your responses have been recorded and will be used for research purposes only. You may now close this window.

Q09
장문형

Please describe what went wrong with the display (e.g., blank screen, audio not playing, image not loading).

Q10
장문형

In your own words, what was the main message of the stimulus you viewed?

Q11
객관식

What position or stance did the stimulus communicate?

  • Promoted a behavior or idea
  • Discouraged a behavior or idea
  • Neutral / No clear stance
  • Not sure
Q12
의견 척도

How persuasive did you find the stimulus?

척도: 1 – 7
최소:Not at all persuasive최대:Extremely persuasive
Q13
AI 인터뷰

We'd like to explore your thoughts about the stimulus a bit further. An AI moderator will ask you a couple of brief follow-up questions about your understanding and reactions.

Q14
객관식

What is your gender?

  • Woman
  • Man
  • Non-binary
  • Another gender identity
  • Prefer not to say
Q15
객관식

What action, if any, did the stimulus suggest you take?

  • Sign a petition
  • Share with others
  • Donate money
  • Make a personal change
  • No specific action
  • Not sure
Q16
의견 척도

How personally relevant was the stimulus to you?

척도: 1 – 7
최소:Not at all relevant최대:Extremely relevant
Q17
객관식

What is the highest level of education you have completed?

  • Less than high school
  • High school diploma or equivalent
  • Some college
  • Associate degree
  • Bachelor's degree
  • Graduate or professional degree
  • Prefer not to say
Q18
의견 척도

If the stimulus included visuals, how helpful were they for understanding the message?

척도: 1 – 7
최소:Not at all helpful최대:Extremely helpful
Q19
객관식

Which region do you primarily live in?

  • Africa
  • Asia
  • Europe
  • Latin America / Caribbean
  • Middle East / North Africa
  • North America
  • Oceania
  • Prefer not to say
Q20
순위 매기기

Please rank the following elements by how much each influenced your understanding of the stimulus (drag the most influential to the top).

  1. Headline or text
  2. Statistics or figures
  3. Imagery or visuals
  4. Source or brand
  5. Tone or word choice
드래그하여 순위 지정

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

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차별화 포인트

  • Opens with a technical stimulus-display check (multiple choice) plus an open-text follow-up to capture exactly what went wrong (blank screen, no audio, etc.) before comprehension data is even analyzed
  • Uses layered multiple-choice items on topic, main message, suggested action, and communicated stance to triangulate whether participants actually understood the intended manipulation, not just whether they clicked through it
  • Opinion scales on clarity, persuasiveness, personal relevance, and visual helpfulness quantify manipulation strength, and a ranking question isolates which stimulus elements drove comprehension
  • Includes an adaptive AI follow-up interview to probe ambiguous or low-comprehension responses in participants' own words, plus demographics and an auto-generated report for fast manipulation-check writeups

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