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In-Home Product Testing Feedback Survey

For consumer packaged goods and product teams running in-home or trial-use tests. Captures actual usage behavior, attribute-level ratings, purchase intent, and what matters most to improve — with an AI follow-up interview that reconstructs a specific moment of use to explain the ratings behind it.

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샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 14개 · 약 7분
Q01
메시지

Thanks for trying out (Replace with product name)! We'd love your honest feedback on your experience so far. Your responses are completely confidential and anonymized. This should take about 5-6 minutes, and there are no right or wrong answers.

Q02
객관식필수

In the past two weeks, how often did you use (Replace with product name)?

  • Every day
  • 4-6 times a week
  • 1-3 times a week
  • Less than once a week
  • I did not use it
Q03
숫자필수

Roughly how many total days have you used the product before taking this survey?

Q04
매트릭스필수

Please rate the product on each of the following.

5개 행 × 5개 열
  • Ease of use
  • Effectiveness / performance
  • Scent, taste, or feel (if applicable)
  • Packaging
  • Value for the price
열: Poor · Fair · Good · Very good · Excellent
Q05
의견 척도필수

Overall, how satisfied are you with (Replace with product name)?

척도: 1 – 7
최소:Very dissatisfied최대:Very satisfied
Q06
객관식필수

If this product were available at your usual store at a reasonable price, how likely would you be to buy it?

  • Definitely would not buy
  • Probably would not buy
  • Might or might not buy
  • Probably would buy
  • Definitely would buy
Q07
객관식필수

Compared to the product you currently use most often for this purpose, how does this one compare?

  • Much worse than what I currently use
  • Somewhat worse
  • About the same
  • Somewhat better
  • Much better than what I currently use
  • I don't currently use a similar product
Q08
의견 척도필수

How likely are you to recommend this product to a friend or family member?

척도: 0 – 10
최소:Not at all likely최대:Extremely likely
Q09
최선·최악 선택형(MaxDiff)필수

If the makers of this product could only improve a few things, which would matter most to you?

  • Price
  • Packaging design
  • Scent
  • Texture or consistency
  • How long it lasts
  • Ease of use
  • Ingredient list
  • Size or quantity
세트별 최선·최악 선택최선:Most important to improve최악:Least important to improve
Q10
AI 인터뷰

Reconstruct one specific, recent time the respondent used the product: what they were doing, what stood out (good or bad), and whether that moment matches their overall satisfaction and purchase-intent ratings. If they said they'd only 'might or might not' or 'probably not' buy it, probe exactly what would need to change for them to say yes. If they stopped using it early or used it less than expected, find out what got in the way.

Q11
객관식

What is your age?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q12
객관식

What is your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q13
드롭다운

Which best describes your total household income?

  • Under $25,000
  • $25,000-$49,999
  • $50,000-$74,999
  • $75,000-$99,999
  • $100,000-$149,999
  • $150,000 or more
  • Prefer not to say
Q14
메시지

That wraps up our questions — thank you for taking the time to test this product! Your feedback will be combined with other testers' responses to guide decisions on the recipe, packaging, and pricing before launch.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Goes beyond static ratings with an AI follow-up interview that reconstructs one specific, recent moment of product use to explain the 'why' behind the satisfaction, likelihood-to-recommend, and comparison scores
  • Combines usage-frequency and days-used screening questions with an attribute-level matrix rating, purchase intent, and competitive comparison in a single structured flow
  • Uses a max-diff exercise to force-rank which improvements matter most, giving product teams prioritized, tradeoff-based feedback rather than a flat wish list
  • Includes standard demographic and household-income breakdowns so results can be segmented, all wrapped in a friendly opening/closing chat message for a conversational feel

Jotform

Product Testing Survey Form Template

A ready-to-use, fielding-ready form built on Jotform's drag-and-drop form builder. It covers basic product testing questions and can be customized and embedded, but it is a static form rather than an interactive interview experience.

잘하는 점

  • Drag-and-drop customization and broad integration/embedding options typical of Jotform
  • Quick to deploy as a standalone web form

아쉬운 점

  • Static question set with no adaptive follow-up probing into individual respondent experiences
  • No mention of automated per-response quality scoring or AI-generated reporting

SurveyMonkey

Product Testing Survey (+15 Questions To Ask)

Part template, part best-practices guide, offering a suggested list of 15 product testing questions alongside SurveyMonkey's survey tools. It's a solid starting question bank but reads more like guidance content than a single polished, ready-to-field instrument.

잘하는 점

  • Established survey platform with strong distribution and analytics tooling
  • Curated question list drawing on SurveyMonkey's broader survey methodology expertise

아쉬운 점

  • No adaptive AI interviewing to dig into a specific usage moment behind a rating
  • Page functions partly as an article/guide rather than a single click-to-use survey template

SurveySparrow

Product Testing Survey Template

A conversational-style, fielding-ready template built on SurveySparrow's chat-like survey format, which improves completion experience over traditional grid forms. It still relies on pre-set questions rather than dynamic AI-driven follow-up.

잘하는 점

  • Conversational, one-question-at-a-time UI that can improve respondent engagement
  • Built-in survey distribution and reporting tools from the SurveySparrow platform

아쉬운 점

  • No adaptive AI follow-up interview or voice interview option to explore a specific use occasion
  • No published methodology for response quality scoring

Typeform

Product Testing Survey Template

A fielding-ready, conversational form template using Typeform's signature clean, one-question-per-screen interface. It's well suited for higher completion rates but is fundamentally a fixed-question form, not an adaptive interview.

잘하는 점

  • Polished, on-brand conversational UI known for strong completion rates
  • Easy template customization within Typeform's design system

아쉬운 점

  • No adaptive AI probing to reconstruct a specific usage moment behind a rating
  • No automated per-response quality scoring or transparent prompt documentation

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