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Social Media Usage & Brand Engagement Habits Survey

Maps how people actually spend time on social platforms, which content formats earn a follow, and how that behavior translates into purchases — with an AI follow-up interview that reconstructs a real recent purchase decision instead of relying on self-reported influence scores. Built for marketing and growth teams sizing up social strategy.

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샘플 질문

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질문 12개 · 약 7분
Q01
메시지

Hi! We're trying to understand how people actually use social media day to day — not just which apps you have installed. Your responses are completely confidential and anonymized. This will take about 5 minutes and there are no right or wrong answers.

Q02
객관식필수

Which social media platforms have you personally used in the last 30 days?

  • Instagram
  • TikTok
  • Facebook
  • X (Twitter)
  • YouTube
  • LinkedIn
  • Pinterest
  • Snapchat
Q03
점수 배분필수

Thinking about a typical week, split 100 points across these platforms based on how much time you spend on each. Put 0 for platforms you don't use.

  • Instagram
  • TikTok
  • Facebook
  • X (Twitter)
  • YouTube
  • Other
100점 배분
Q04
매트릭스필수

How often do you do each of the following on social media?

6개 행 × 5개 열
  • Scroll a feed without a specific goal
  • Watch videos or reels
  • Message friends or family
  • Follow or check in on brands and creators
  • Browse or shop for products
  • 외 1개
열: Never · Rarely · Sometimes · Often · Every day
Q05
최선·최악 선택형(MaxDiff)필수

Which of these makes you most likely, versus least likely, to follow a brand on social media?

  • Entertaining or funny content
  • Discounts and promotions
  • Educational product content
  • Behind-the-scenes look at the company
  • Content from real customers
  • Influencer or creator partnerships
  • Fast, helpful customer service replies
  • Contests and giveaways
세트별 최선·최악 선택최선:Most likely to make me follow최악:Least likely to make me follow
Q06
의견 척도필수

How much do posts from brands you follow influence what you end up buying?

척도: 1 – 7
최소:No influence at all최대:Major influence
Q07
객관식필수

Have you ever bought a product after seeing it on social media?

  • Yes, within the last month
  • Yes, but longer ago
  • No, never
  • Not sure / can't remember
Q08
AI 인터뷰

Reconstruct one real, recent time the respondent bought something after seeing it on social media (or, if they said 'never' or 'not sure', explore what stops them from ever converting). Anchor on specifics: which platform, what the post or video looked like, who posted it, how long between seeing it and buying, and what almost stopped them. Push past vague answers like 'it looked cool' to get the actual trigger moment.

Q09
평점 척도필수

How much do you trust content that brands post directly on their own social media accounts?

범위: 1 – 5
최소:Don't trust it at all최대:Trust it completely
Q10
객관식

What's your age range?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q11
객관식

What's your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q12
메시지

Thanks so much for sharing how you use social media — this is really helpful. Your answers will be combined with others to shape our social content and platform strategy, and no individual response will be shared or identified.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

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이 템플릿을 선택하는 이유

  • Goes beyond self-reported influence scores with an AI follow-up interview that reconstructs one real, recent purchase the respondent made after seeing something on social media
  • Combines quantitative platform-time allocation (constant sum across platforms), behavioral frequency tracking (matrix), and trade-off analysis (max-diff on what drives a brand follow) in one flow
  • Opens and closes with natural chat messages that frame the survey conversationally rather than as a cold form, which supports better completion and honesty
  • Automated per-response quality scoring and an auto-generated report mean marketing and growth teams get analysis-ready output instead of raw export data to clean up themselves

Jotform

Social Media Usage Survey Form Template

A ready-to-field static form template covering general social media usage habits, easily customizable in Jotform's drag-and-drop builder. It's built for quick deployment and integrates with Jotform's broader form ecosystem (payments, notifications, etc.), but it's a fixed question set rather than an adaptive interview. Good for basic usage tracking, not for probing the 'why' behind a purchase decision.

잘하는 점

  • Fast to deploy and customize via a familiar drag-and-drop form builder
  • Fits into Jotform's wider suite of integrations (notifications, payment add-ons, etc.)
  • Likely offers a free tier suitable for quick, low-stakes fielding

아쉬운 점

  • Static question set with no adaptive follow-up probing into individual responses
  • No mechanism to reconstruct a specific purchase decision — relies on generic usage questions
  • No published methodology on how questions were validated or scored

SurveySparrow

Social Media Usage Questionnaire

A conversational-style questionnaire template positioned for marketing use cases, which aligns well with SurveySparrow's chat-like survey format. It covers usage habits but appears to be a fixed-flow questionnaire rather than one that dynamically branches based on what a respondent actually says. Useful for straightforward usage snapshots rather than deep behavioral reconstruction.

잘하는 점

  • Conversational UI format that can feel more engaging than a traditional grid-style form
  • Marketing-specific template framing suggests relevance to brand/social use cases
  • Likely mobile-friendly given SurveySparrow's chat-form design

아쉬운 점

  • No adaptive AI interviewing — the conversational tone is templated, not dynamically generated per respondent
  • No voice AI interview or screen-share task option for deeper qualitative capture
  • No transparent, published prompt logic behind how follow-up questions (if any) are chosen

QuestionPro

Social Media Survey+Free Questionnaire Template

A broad, free social media survey template from an established enterprise survey platform, likely covering general usage and sentiment questions. It benefits from QuestionPro's mature analytics and reporting dashboard, but the template itself is a standard question bank rather than an interview that adapts to each respondent's actual behavior. Best suited for high-volume, low-depth usage snapshots.

잘하는 점

  • Backed by an established survey platform with mature reporting and analytics dashboards
  • Offered as a free template, lowering the barrier to quick testing
  • Broad general-purpose coverage of social media usage topics

아쉬운 점

  • Fixed question bank with no adaptive AI follow-up probing on individual answers
  • No purchase-reconstruction mechanism — relies on standard self-reported influence-style questions
  • No voice AI interview option or guided screen-share task for behavioral evidence

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