모든 템플릿

Product Feature Discoverability Assessment

Measures how users locate, recognize, and evaluate in-product features. Designed for product and UX research teams to diagnose navigation friction, benchmark discoverability, and prioritize information-architecture improvements.

샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 21개 · 약 10분
Q01
메시지

Welcome, and thank you for participating! This brief survey ( 10 minutes) asks about your recent experience finding a specific feature in this product. Your responses are voluntary, confidential, and will be reported only in aggregate to help us improve feature discoverability. There are no right or wrong answers—we simply want your honest perspective. You may stop at any time.

Q02
객관식

In the last 30 days, approximately how often did you use this product?

  • Daily
  • 3–6 times per week
  • 1–2 times per week
  • Less than weekly
Q03
장문형

Please name one feature you recently used or tried to find in this product (within the past 14 days).

Q04
객관식

Thinking about the feature you named, how did you first find (or try to find) it?

  • Browsing the navigation or menus
  • Home or dashboard area
  • Button or icon near the related task
  • Search within the product
  • Onboarding checklist or tutorial
  • In-app tip, coach mark, or walkthrough
  • Notification or What's New panel
  • Help center or documentation
  • A colleague or friend told me
  • External website, blog, or video
  • I had used it before and remembered where it was
  • I couldn't find it at first
  • Other
Q05
순위 매기기

Rank where you would most expect to find this type of feature (most to least likely).

  1. Top navigation bar
  2. Profile or account settings
  3. Contextual menu near the related action
  4. Search results page
  5. Home or dashboard shortcuts
드래그하여 순위 지정
Q06
장문형

In your own words, what helped or hindered you when finding that feature?

Q07
객관식

Which best describes your primary role when using this product?

  • Individual contributor
  • Manager or team lead
  • Executive or owner
  • Student or educator
  • Personal use
  • Other
  • Prefer not to say
Q08
메시지

Thank you for your insights — your feedback will directly help us improve feature discoverability. You're all set!

Q09
객관식

Which of the following devices do you use for this product? Select all that apply.

  • Desktop or laptop
  • Mobile phone
  • Tablet
  • Other
Q10
장문형

If you used in-product search, what keyword(s) did you try?

Q11
객관식

Which of the following discovery aids have you noticed or used in this product? Select all that apply.

  • Onboarding tour or checklist
  • Tooltips or coach marks
  • In-app search
  • What's New or changelog panel
  • Help center or knowledge base
  • Contextual prompts or suggestions
  • None of these
  • Not sure
Q12
장문형

What is one change that would make this feature easier to find next time?

Q13
객관식

How long have you been using this product?

  • Under 3 months
  • 3–12 months
  • 1–2 years
  • 3+ years
  • Not sure
  • Prefer not to say
Q14
의견 척도

Overall, how easy or difficult was it to find that feature?

척도: 17
최소:Very difficult최대:Very easy
Q15
객관식

If you had difficulty finding the feature, where did the process stall most?

  • Couldn't guess the feature name
  • Unsure which menu or section to check
  • Too many similar-sounding options
  • Search results were irrelevant
  • Feature hidden behind upgrade or paywall
  • Needed permissions or access I didn't have
  • Connection or setup issue blocked me
  • I stopped trying
  • Not applicable — I found it without difficulty
Q16
AI 인터뷰

Based on your responses, we'd like to explore your feature-discovery experience a bit further.

Q17
객관식

Which region are you in?

  • North America
  • Latin America
  • Europe
  • Middle East or Africa
  • Asia
  • Oceania
  • Prefer not to say
Q18
의견 척도

Once you located the feature, how clear was its name or label?

척도: 17
최소:Not at all clear최대:Extremely clear
Q19
장문형

Based on your responses throughout this survey, is there anything else you'd like to share about finding or discovering features in this product?

Q20
객관식

What is your age range?

  • Under 18
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q21
객관식

Do you use any assistive technologies (e.g., screen reader, voice control) when using digital products?

  • Yes
  • No
  • Prefer not to say

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Includes a dedicated feature-naming and recall flow (open-text feature name, discovery method, keywords tried) rather than generic product-satisfaction questions
  • Pairs quantitative discoverability metrics (ease-of-finding and label-clarity opinion scales, a ranking of expected feature locations) with qualitative open-text on what helped or hindered discovery
  • Adds an AI follow-up interview that adaptively probes each respondent's specific discoverability experience, going beyond fixed-question forms
  • Captures accessibility context (assistive technology use) alongside role, tenure, region, and device data for segmenting navigation friction

SurveyMonkey

Market Research Product Survey Questions

This is a general product market-research template covering broad satisfaction and demand questions, not a discoverability- or navigation-focused instrument. It's a fielding-ready static form built on SurveyMonkey's established survey infrastructure. Useful for general product feedback but would need substantial custom rebuilding to probe feature-finding behavior specifically.

잘하는 점

  • Backed by a widely-used, mature survey platform with broad distribution options
  • Template is ready to field immediately for general product market research
  • Likely includes standard market-research question types (satisfaction, demand, purchase intent)

아쉬운 점

  • No indication of questions targeting in-product navigation, feature naming/labeling, or search behavior specifically
  • Static question set with no adaptive AI follow-up to probe individual discoverability struggles
  • No published methodology or prompt transparency, and no per-response quality scoring

SurveySparrow

Product Market Research Survey Template

A general-purpose product market research template aimed at gauging market fit and customer sentiment, rather than diagnosing where users struggle to locate or evaluate specific in-product features. It's a ready-to-use static template rather than a UX-navigation diagnostic instrument. Teams focused on information-architecture problems would find little feature-discovery-specific structure here.

잘하는 점

  • Conversational form format may improve completion rates for general market research
  • Ready-to-field template requiring no custom build for basic product feedback
  • Part of a broader survey suite with reporting/dashboard tooling

아쉬운 점

  • No apparent focus on feature findability, labeling clarity, or navigation-stall points
  • Fixed question flow with no adaptive AI interviewing to dig into individual discovery paths
  • No disclosed scoring methodology or transparent prompt logic for response quality

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