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Employee Swag Quality & Preference Survey

Measures how employees actually feel about the branded merchandise they receive — quality, frequency of use, and which items feel worth keeping — plus a best-worst trade-off to prioritize future swag spend. An AI follow-up interview digs into the story behind their most memorable item to surface what actually makes swag feel meaningful versus wasted.

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샘플 질문

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질문 14개 · 약 7분
Q01
메시지

Hey! We're rethinking our company swag program and want your honest take on the stuff we've handed out — T-shirts, water bottles, all of it. This will take about 8 minutes and your answers are anonymous.

Q02
객관식필수

Which of these have you received from the company in the last 12 months?

  • T-shirts or polos
  • Hoodies or jackets
  • Tech accessories (chargers, headphones, etc.)
  • Drinkware (mugs, water bottles)
  • Bags or backpacks
  • Notebooks or stationery
  • Wellness items (masks, stress balls, etc.)
Q03
의견 척도필수

Overall, how satisfied are you with the quality of the swag you've received?

척도: 1 – 5
최소:Very dissatisfied최대:Very satisfied
Q04
평점 척도필수

In the last 6 months, how often have you actually worn or used company swag?

범위: 1 – 5
최소:Never최대:Almost every day
Q05
최선·최악 선택형(MaxDiff)필수

From the swag types below, which are you most excited versus least excited to receive?

  • T-shirts
  • Hoodies or jackets
  • Tech accessories (chargers, headphones)
  • Drinkware (mugs, bottles)
  • Bags or backpacks
  • Notebooks or stationery
  • Wellness items
  • Outdoor gear (umbrellas, blankets)
세트별 최선·최악 선택최선:Most excited to receive최악:Least excited to receive
Q06
점수 배분필수

If you controlled next year's swag budget, how would you split $100 across these options?

  • Apparel (shirts, hoodies)
  • Tech accessories
  • Drinkware & bags
  • Stationery & office items
  • Wellness items
  • Skip swag, donate to charity instead
100점 배분
Q07
매트릭스필수

How much do you agree with each statement about company swag?

4개 행 × 5개 열
  • The swag I've received feels high quality
  • Receiving swag makes me feel appreciated
  • Our swag reflects our company's culture and brand well
  • I would recommend our swag to a friend outside the company
열: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q08
객관식

When do you think swag matters most?

  • New hire onboarding
  • Work anniversaries
  • Company milestones or achievements
  • Random surprise moments
  • Only at events or conferences
  • I don't think swag needs an occasion
Q09
AI 인터뷰

Reconstruct the respondent's experience with the single swag item they remember most, good or bad: what it was, the moment they received it, whether they still use it, and why. If their quality or usage ratings were low, probe specifically what would have made that item feel worth keeping rather than tossed in a drawer. If they mentioned donation-over-swag in the budget question, explore what would need to be true for swag to feel worth it to them instead.

Q10
장문형

If you could design one piece of company swag from scratch, what would it be and why?

Q11
객관식

Which department are you part of?

  • Engineering
  • Sales
  • Marketing
  • Customer Support
  • Operations
  • People/HR
  • Finance
  • Other
  • Prefer not to say
Q12
객관식

How long have you been with the company?

  • Less than 6 months
  • 6 months to 2 years
  • 2 to 5 years
  • More than 5 years
  • Prefer not to say
Q13
객관식

How do you primarily work?

  • Fully remote
  • Hybrid
  • Fully in-office
  • Prefer not to say
Q14
메시지

Thanks so much for the input! We're using these answers to redesign the swag program so items actually get used and appreciated, not left in a closet.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Goes beyond a simple request form to actually measure sentiment: an opinion scale and rating track satisfaction and how often swag gets worn or used
  • A best-worst exercise and a $100 constant-sum budget split turn vague preferences into a prioritized ranking of which swag types are worth the spend
  • An AI follow-up interview reconstructs the story behind each respondent's most memorable swag item, surfacing the 'why' that scaled/static questions can't reach
  • Matrix agreement statements plus department, tenure, and work-style questions let you segment sentiment by team and work arrangement

SurveyMonkey

Employee Swag Request Form Template

This is framed as a request/order form for swag logistics (what items, sizes, shipping) rather than a survey measuring how employees feel about swag quality or usage. It's a fielding-ready static form, but it serves a different job than a preference or satisfaction study. Useful if the goal is intake/ordering, not insight generation.

잘하는 점

  • Built on an established, easy-to-deploy survey platform
  • Likely quick to set up for simple intake use cases
  • Familiar form format for logistics-style requests

아쉬운 점

  • Static question set with no adaptive AI follow-up to probe why an item mattered or was wasted
  • No mechanism for trade-off prioritization (e.g., budget allocation or best-worst ranking) to guide future swag spend
  • No automated quality scoring or generated report synthesizing open-ended responses

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