Residential Solar Energy Adoption & Satisfaction Survey

Hi! We're gathering feedback on solar energy for homes — whether you already have panels, are thinking about it, or decided against it. Your responses are completely confidential and anonymized. This takes about 5 minutes and helps improve the whole solar experience.

Which best describes your current relationship with residential solar energy?

• I currently own solar panels
• I currently lease solar panels
• I previously had solar but had it removed
• I'm actively considering solar for my home
• I looked into solar but decided against it
• I haven't considered solar

How did you first learn about solar options for your home?

• Online research (search, social media, forums)
• Recommendation from a friend or neighbor
• Door-to-door sales representative
• My utility company
• Advertisement (TV, radio, mail)
• Contractor or installer recommendation

When people decide whether to go solar, several factors usually matter. Tell us which matter most and least to you.

• Lower monthly electricity costs
• Reducing environmental impact
• Energy independence from the utility grid
• Increasing home resale value
• Government or utility incentives/rebates
• Backup power during outages
• Interest in the technology itself

If you have solar (or are seriously considering it), how confident are you that the system will pay for itself within the timeframe you were told?

If you've had a solar system installed, rate your satisfaction with each part of the experience.

How likely are you to recommend your solar installer to a friend, family member, or neighbor?

In the last 3 months, how often have you checked your solar monitoring app or dashboard?

• Never
• Rarely (a few times)
• About monthly
• About weekly
• Daily or almost daily
• I don't have a monitoring app

Reconstruct the respondent's solar decision journey: what convinced them to move forward or hesitate, any surprises during the sales or installation process, and whether real-world savings and performance match what they were promised. If they rated confidence in payback low, probe specifically what created the doubt (underperformance, hidden costs, sales promises that didn't hold up) and whether they've raised it with their installer. If they haven't installed solar yet, focus on what's stopping them and what would need to be true for them to move forward this year.

Which best describes your home?

• Own detached single-family home
• Own townhome or condo
• Rent
• Other
• Prefer not to say

What is your age range?

• Under 25
• 25-34
• 35-44
• 45-54
• 55-64
• 65 or older
• Prefer not to say

Thanks so much for sharing your solar experience! Your responses feed into a report on adoption drivers and installer performance that helps improve the process for future solar customers.