QuestionPunkQuestionPunk
무료로 시작하기
모든 템플릿

Product Purchase Decision Journey Survey

Maps the end-to-end path customers take from first considering a purchase to completing it — the triggers, information sources, and trade-offs that shaped the decision. Built for product, marketing, and CX teams optimizing conversion; the AI follow-up interview reconstructs the exact moment of hesitation that almost derailed the purchase.

이 템플릿 사용하기템플릿 더 둘러보기

샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 12개 · 약 7분
Q01
메시지

Thanks for taking a few minutes to walk us through how you decided to buy (Replace with your product/category). We're interested in what actually happened, not just what you think we want to hear. Your responses are completely confidential and anonymized. About 5 minutes.

Q02
객관식필수

What first prompted you to start looking for a product like this?

  • A specific need arose (e.g., something broke, ran out)
  • Saw an ad or promotion
  • Recommendation from someone I know
  • Read or saw content online (review, article, video)
  • Just browsing / stumbled upon it
Q03
객관식필수

From when you first started considering this purchase to when you actually bought it, how much time passed?

  • Same day
  • A few days
  • 1-2 weeks
  • Several weeks to a month
  • More than a month
Q04
순위 매기기필수

Rank the following factors by how much they influenced your final decision, from most to least important.

  1. Price
  2. Product quality or features
  3. Brand reputation
  4. Reviews or ratings
  5. Recommendations from friends or family
  6. Availability or convenience
  7. Customer service experience
드래그하여 순위 지정
Q05
매트릭스필수

How influential was each of the following sources while you were researching this purchase?

6개 행 × 5개 열
  • Online reviews
  • The brand's own website
  • Sales staff or customer service reps
  • Friends or family
  • Social media
  • 외 1개
열: Not at all influential · Slightly influential · Moderately influential · Very influential · Extremely influential
Q06
객관식필수

Where did you ultimately complete this purchase?

  • The brand's own website
  • A retail store
  • An online marketplace (e.g., Amazon)
  • Over the phone with a sales rep
  • Through a mobile app
Q07
의견 척도필수

Overall, how easy or difficult was the process of completing your purchase?

척도: 1 – 7
최소:Very difficult최대:Very easy
Q08
점수 배분필수

Thinking about your final decision, divide 100 points across these factors based on how much weight each one carried.

  • Price
  • Product quality
  • Brand trust
  • Convenience
  • Recommendations or reviews
100점 배분
Q09
객관식

Did you seriously consider any alternative brands or products before buying?

  • Yes, I compared multiple options closely
  • Yes, but only briefly
  • No, I only considered this one
  • Not sure
Q10
AI 인터뷰

Reconstruct the single moment of greatest hesitation or friction in this respondent's purchase journey — what almost stopped them, what resolved it (or didn't), and how close they came to abandoning or choosing a competitor instead. If they said the process was easy, probe whether any small doubt existed early on and how it was addressed. Anchor follow-ups on the specific factor they ranked as most important.

Q11
객관식

Which age range do you fall into?

  • Under 25
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q12
메시지

That's everything — thank you! Your responses go into a report on where the purchase journey creates friction and what to fix first.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Includes a dedicated AI follow-up interview that reconstructs the single moment of greatest hesitation in the respondent's own words, not just a rating scale
  • Combines ranking, matrix, and constant-sum questions to quantify which triggers, information sources, and trade-offs actually shaped the final decision
  • Maps the full journey from what first prompted the search through the purchase timeline, alternatives considered, and where the purchase was ultimately completed
  • Closes with a transparent explanation that responses feed into an auto-generated report on where purchase friction is occurring, plus optional voice AI delivery for richer qualitative detail

QuestionPro

Product Purchase Process Survey Template

A directly comparable static survey template covering the product purchase process, likely with standard multiple-choice and rating question types ready to field. It targets similar product/marketing use cases but relies on fixed questions rather than any conversational probing. No mention of AI-driven follow-up or automated qualitative analysis on the page.

잘하는 점

  • Purpose-built template specifically for the purchase process topic
  • Backed by an established survey platform with a broad template library
  • Likely quick to deploy with standard question types (ranking, rating, multiple choice)

아쉬운 점

  • Static question set with no adaptive AI follow-up to probe unexpected or vague answers
  • No mechanism to reconstruct a specific moment of hesitation in the respondent's own words
  • No automated per-response quality scoring or transparent prompt methodology disclosed

설문을 공개할 준비가 되셨나요?

이 템플릿을 편집기에서 열어 보세요. 첫 응답자가 보기 전에 모든 부분을 원하는 대로 바꿀 수 있습니다.

Use this template무료로 시작하기