Evaluating Potential for E-Commerce Services

Thanks for taking a few minutes to help us evaluate the potential of e-commerce services for your business. Your responses are completely confidential and anonymized. Your answers will shape what capabilities and investments we recommend. About 6-8 minutes.

Which of the following best describes how your business currently sells online?

• We don't sell online yet
• We sell through a basic website or online store
• We sell through a full-featured e-commerce platform
• We sell primarily through third-party marketplaces (e.g., Amazon, Etsy)
• We sell through multiple online channels

Roughly what share of your total revenue currently comes from online sales?

• 0% - none yet
• 1-10%
• 11-25%
• 26-50%
• 51-75%
• More than 75%

How important is growing your online sales channel over the next 12 months?

How important is each of the following to your customers' online buying decision?

Which of these e-commerce investments would matter most, and which least, to your business right now?

• Mobile-optimized storefront
• Faster or cheaper shipping options
• Expanded payment methods (e.g., digital wallets, buy-now-pay-later)
• Personalized product recommendations
• Live customer support / chat
• Inventory and order management tools
• International sales and currency support
• Marketing and promotions automation

If you had a fixed budget to improve your e-commerce operations, how would you allocate 100 points across these areas?

• Website/platform technology
• Marketing and customer acquisition
• Fulfillment and shipping
• Customer service
• Product content and design

Thinking about a full-service e-commerce platform subscription for your business, please answer the following about monthly pricing.

• At what monthly price would this e-commerce service be so cheap that you'd question its quality?
• At what monthly price would this e-commerce service be a bargain — a great deal for the money?
• At what monthly price would this e-commerce service start to feel expensive, though you'd still consider it?
• At what monthly price would this e-commerce service be so expensive you would not consider it at all?

How likely are you to invest in new or upgraded e-commerce capabilities in the next 6 months?

• Definitely will
• Probably will
• Not sure
• Probably won't
• Definitely won't

Dig into the single biggest obstacle currently holding back this business's online sales growth — ask what has been tried before, why it fell short, and who internally owns the decision to invest further. If the respondent rated online-channel importance low or said they're unlikely to invest, probe whether that reflects genuine lack of fit with their product or unresolved friction (cost, technical skill, past bad experience) that could change with the right service.

How many employees does your business have?

• 1-9 employees
• 10-49 employees
• 50-249 employees
• 250+ employees
• Prefer not to say

Which best describes your industry?

• Retail / consumer goods
• B2B manufacturing or distribution
• Professional or business services
• Food & beverage
• Other
• Prefer not to say

What is your role at the business?

• Owner / Founder
• Marketing
• E-commerce / Digital
• Operations
• IT
• Other
• Prefer not to say

That's everything — thank you! Your responses will feed directly into a report assessing where e-commerce investment could make the biggest difference for your business.