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Vacation Travel Planning & Satisfaction Survey

Explores how travelers choose, book, and experience vacation trips — from destination trade-offs and price sensitivity to satisfaction with the actual experience. An AI follow-up interview digs into the real story behind a recent trip, surfacing moments of friction or delight that closed-ended ratings miss. Built for travel brands, tour operators, and hospitality teams.

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샘플 질문

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질문 12개 · 약 7분
Q01
메시지

Hi! We're researching how people plan and experience vacation travel. Your responses are completely confidential and anonymized. This should take about 6-7 minutes and there are no right or wrong answers — just tell us about your real experiences.

Q02
객관식필수

In the last 12 months, how many leisure trips of 2+ nights have you taken?

  • None
  • 1 trip
  • 2-3 trips
  • 4-5 trips
  • 6 or more trips
Q03
객관식필수

How did you book most of your most recent vacation trip?

  • Directly with the airline/hotel website
  • An online travel booking site (e.g., Expedia, Booking.com)
  • A travel agent or advisor
  • A package deal or tour operator
  • Through a friend, family member, or referral
Q04
최선·최악 선택형(MaxDiff)필수

When choosing a vacation destination, which of these matter most vs. least to you?

  • Overall cost of the trip
  • Weather and time of year
  • Direct flight availability
  • Safety and travel advisories
  • Unique local experiences and culture
  • Family- or kid-friendliness
  • Recommendations from friends or online reviews
  • Availability of relaxation/beach time
세트별 최선·최악 선택최선:Matters most최악:Matters least
Q05
의견 척도필수

Thinking about your most recent vacation, how satisfied were you overall?

척도: 1 – 7
최소:Very dissatisfied최대:Very satisfied
Q06
매트릭스필수

Rate your most recent vacation on each of the following:

5개 행 × 5개 열
  • Accommodation quality
  • Transportation and getting around
  • Value for the price paid
  • Ease of planning and booking
  • On-the-ground customer service
열: Poor · Fair · Good · Very good · Excellent
Q07
가격 민감도(Van Westendorp)필수

Thinking about a one-week vacation package (flights, hotel, and one guided activity included) for one person, please answer the following:

  • At what price would you consider this package so cheap that you'd question its quality?
  • At what price would you consider this package a bargain — a great buy for the money?
  • At what price would you consider this package starting to feel expensive, but you'd still consider it?
  • At what price would you consider this package too expensive to consider at all?
Q08
의견 척도필수

How likely are you to recommend the destination of your most recent vacation to a friend or colleague?

척도: 0 – 10
최소:Not at all likely최대:Extremely likely
Q09
AI 인터뷰

Reconstruct the real story of the respondent's most recent vacation: why they chose that destination, one moment that exceeded expectations and one that fell short, and how those moments connect to their overall satisfaction rating. If they rated satisfaction low or gave a low recommendation likelihood, probe specifically what would have changed their mind. If cost concerns came up in the pricing questions, ask what specifically felt worth paying for versus not.

Q10
객관식

What is your age range? (Prefer not to say is fine)

  • Under 25
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q11
객관식

Which best describes your typical annual household travel budget? (Prefer not to say is fine)

  • Under $1,000
  • $1,000-$2,999
  • $3,000-$5,999
  • $6,000-$9,999
  • $10,000 or more
  • Prefer not to say
Q12
메시지

Thank you for sharing your travel experiences! Your responses will help shape better destinations, pricing, and trip experiences for future travelers.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Pairs closed-ended questions (trip frequency, booking channel, satisfaction ratings, Van Westendorp pricing, MaxDiff trade-offs) with an AI follow-up interview that reconstructs the real story of the respondent's most recent trip — surfacing friction and delight moments that ratings alone miss
  • Uses a Van Westendorp price sensitivity module for a one-week vacation package, giving travel brands and tour operators defensible pricing signals, not just a single 'how much would you pay' question
  • Automated per-response quality scoring and auto-generated reports mean teams get analysis-ready output instead of raw export files to manually code
  • Transparent prompts let travel and hospitality teams see exactly what the AI asked and why, rather than trusting a black-box scoring system

Jotform

Prospective Travel Client Vacation Form Template

This is a prospective-client intake form built for a travel agency's sales workflow, not a research survey about vacation planning and satisfaction. It's a fielding-ready form, but its purpose (capturing lead details for booking) differs from a structured satisfaction/behavior study. Relevant to the travel space but a different use case than a market-research template.

잘하는 점

  • Purpose-built for capturing prospective traveler contact and trip preference details
  • Drag-and-drop Jotform builder makes it easy to customize form fields
  • Fielding-ready out of the box for a travel agency intake flow

아쉬운 점

  • Designed as a client intake/lead form, not a satisfaction or planning research instrument
  • No adaptive follow-up questioning — a static field set with no ability to probe deeper on any answer
  • No structured pricing methodology (e.g., Van Westendorp) or trade-off analysis (e.g., MaxDiff) built in

SurveyMonkey

Vacation Survey Template + Example Questions

A straightforward, fielding-ready vacation survey template with example questions covering trip planning and preferences. It's a solid generic starting point but relies entirely on fixed-choice and rating questions. No mechanism to explore the 'why' behind a rating beyond whatever open-text box is included.

잘하는 점

  • Established survey platform with broad distribution and analysis tooling
  • Ready-to-use template with example questions to speed up setup
  • Familiar interface for teams already using SurveyMonkey for other research

아쉬운 점

  • No adaptive AI follow-up interview — cannot dynamically probe an individual respondent's specific trip story
  • No voice interview option or guided screen-share tasks
  • No published methodology for how responses are scored or summarized, unlike a transparent-prompt approach

SurveySparrow

Vacation Survey Template | Gather Travel Preferences

A conversational-style vacation survey template focused on gathering travel preferences, in keeping with SurveySparrow's chat-like UI. It's fielding-ready but still a fixed question flow — the 'conversational' feel is a UI treatment, not adaptive branching driven by the content of an answer.

잘하는 점

  • Chat-style presentation may improve completion rates versus a traditional grid of questions
  • Template is pre-built for the vacation/travel-preferences use case
  • Mobile-friendly conversational format suited to shorter preference surveys

아쉬운 점

  • Conversational UI is a display style, not true adaptive AI questioning based on prior answers
  • No pricing sensitivity methodology (e.g., Van Westendorp) or destination trade-off analysis (e.g., MaxDiff) included
  • No automated quality scoring or auto-generated qualitative report of respondent stories

QuestionPro

Travel survey questions | Travel questionnaire

A broader travel questionnaire/survey-questions resource rather than a single narrowly-scoped vacation planning-and-satisfaction template — it reads more like a question bank and template hub than one fielding-ready instrument. Useful as a reference for question ideas, but requires assembly into a coherent survey flow.

잘하는 점

  • Large question-bank style resource covering various travel research angles
  • Backed by QuestionPro's broader survey logic and reporting platform
  • Useful as a starting reference for teams building their own travel questionnaire

아쉬운 점

  • Presented as a general question library/template hub rather than one purpose-built vacation satisfaction survey with a defined flow
  • No adaptive AI interview or voice-based follow-up to dig into an individual trip's story
  • No built-in Van Westendorp pricing or MaxDiff trade-off modules specific to vacation decision-making

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