Q01
메시지
모든 템플릿
Outdoor Gear Website Shopping Experience Survey
Measures how well an outdoor gear or apparel website helps visitors find, evaluate, and buy products — from product findability to sizing confidence and trust in performance claims. Built for e-commerce, UX, and merchandising teams in the outdoor industry. The AI follow-up interview reconstructs what a specific shopper actually did on the site, going beyond checkboxes to what convinced or stopped them from buying.
샘플 질문
템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.
질문 14개 · 약 7분
Q02
객관식필수
What brought you to (Replace with your brand name)'s website today?
- Researching gear before buying
- Comparing prices or options
- Ready to purchase a specific item
- Checking an order or account
- Just browsing / window shopping
- Other
Q03
객관식필수
Which category best describes what you were shopping for?
- Hiking / backpacking gear
- Camping equipment
- Outdoor apparel or footwear
- Climbing / mountaineering gear
- Water sports gear (kayak, paddleboard, etc.)
- Winter sports gear (ski / snowboard)
- Other
Q04
의견 척도필수
How easy was it to find the specific product you were looking for?
척도: 1 – 7
최소:Very difficult최대:Very easy
Q05
매트릭스필수
Rate the following parts of the website based on today's visit.
6개 행 × 5개 열
- Product descriptions & specs
- Sizing & fit guidance
- Photos/videos of gear in real outdoor use
- Customer reviews from other outdoor enthusiasts
- Shipping & return policy clarity
- 외 1개
열: Poor · Fair · Good · Very good · Excellent
Q06
객관식필수
Which best describes what happened during this visit?
- I completed a purchase
- I added item(s) to my cart but didn't check out
- I'm still researching / comparing options
- I left without adding anything to my cart
Q07
객관식
If you didn't complete your purchase, what was the biggest reason? (Skip if you checked out.)
- Price was higher than expected
- Unsure about sizing or fit
- Not enough info about durability/performance for my activity
- Shipping cost or delivery time
- Wanted to compare with other retailers
- Item was out of stock
- Other
Q08
AI 인터뷰
Reconstruct the respondent's actual decision journey for the specific product they had in mind on this visit: what convinced them to buy it, or what almost convinced them and then stopped them. If they mentioned sizing/fit uncertainty or skepticism about performance claims, probe exactly what information or proof would have resolved that doubt, and whether they trusted the reviews or photos shown. If they said they completed a purchase, ask what single piece of content or detail on the page was most decisive.
Q09
최선·최악 선택형(MaxDiff)
Which of these website improvements would most improve your shopping experience?
- Faster page load / site speed
- Clearer sizing & fit charts
- More real-use photos and videos
- More detailed technical specs (weight, materials, durability)
- More reviews from people doing similar activities
- Live chat with a gear expert
- Simpler, faster checkout
- Better filtering by activity, weather, or skill level
세트별 최선·최악 선택최선:Would improve my experience the most최악:Would improve it the least
Q10
평점 척도필수
How likely are you to recommend this website to another outdoor enthusiast?
범위: 1 – 5
최소:Not at all likely최대:Extremely likely
Q11
객관식
How often do you participate in outdoor activities like hiking, camping, or climbing?
- Several times a week
- Weekly
- A few times a month
- A few times a year
- Rarely / never
- Prefer not to say
Q12
객관식
How would you describe your outdoor experience level?
- Beginner
- Intermediate
- Advanced
- Expert / professional
- Prefer not to say
Q13
객관식
What is your age range?
- Under 18
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65+
- Prefer not to say
Q14
메시지
That's everything — thank you for the feedback! Your answers go directly into a report our team uses to improve product pages, sizing guidance, and checkout for outdoor shoppers like you.
포함된 기능
AI 후속 질문
정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.
주의력 확인 장치
성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.
AI가 작성한 문안
문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.
자동 리포트
응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.
다른 서비스와 비교
다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.
이 템플릿을 선택하는 이유
- Goes beyond satisfaction ratings with an AI follow-up interview that reconstructs the specific shopper's actual decision journey — what they clicked, compared, and what nearly stopped them from buying.
- Includes a matrix rating of specific website parts (navigation, sizing info, product detail, etc.) alongside a max-diff exercise that ranks which improvements would most move the needle.
- Captures purchase outcome and abandonment reason directly, then lets the AI probe deeper on that specific reason rather than leaving it as a single checkbox.
- Segments by outdoor activity frequency and experience level, so findability and trust issues can be analyzed by shopper sophistication, not just averaged across all visitors.
QuestionPro
Online store survey questions + sample questionnaire templateA genuinely comparable online store/e-commerce survey template with sample questions covering site experience and purchasing. It's a static questionnaire built for broad online store use rather than one tailored specifically to outdoor gear/apparel shopping nuances like sizing confidence or performance-claim trust. Presented more as a sample question bank than a single ready-to-field flow.
잘하는 점
- Established survey platform with broad template library and questionnaire design experience
- Covers general online store shopping experience topics
- Likely offers standard question-bank flexibility for customization
아쉬운 점
- No adaptive AI follow-up — respondents answer fixed questions with no probing into what actually happened during their visit
- Not built specifically for outdoor gear/apparel nuances like sizing confidence or trust in performance claims
- No automated per-response quality scoring or auto-generated report tying answers to a coherent shopper journey
Typeform
Ask your website visitors how good their experience wasA general website UX survey template, well-suited to conversational-style form design but not specific to e-commerce or outdoor retail shopping journeys. It measures general website experience rather than product findability, sizing confidence, or purchase completion — the specific concerns of gear/apparel merchandising teams. A solid generic starting point that would need heavy customization for this use case.
잘하는 점
- Polished, conversational form-filling experience that keeps completion rates high
- Easy to customize branding and question flow within Typeform's builder
- Good general-purpose website feedback template
아쉬운 점
- Generic website UX focus, not tailored to shopping-specific concerns like sizing, product findability, or purchase abandonment reasons
- No adaptive AI interview to reconstruct what a visitor actually did or why they didn't buy
- No transparent prompt methodology or automated report connecting responses to a shopper decision journey
설문을 공개할 준비가 되셨나요?
이 템플릿을 편집기에서 열어 보세요. 첫 응답자가 보기 전에 모든 부분을 원하는 대로 바꿀 수 있습니다.