Free Trial Conversion: Value, Blockers & Upgrade Intent Survey

Welcome! Thank you for taking a few minutes to share your experience with your free trial. This survey takes approximately 10 minutes to complete. Your responses are confidential and will be reported only in aggregate to help us improve the product. Participation is completely voluntary, and you may stop at any time. There are no right or wrong answers — we are simply interested in your honest opinions.

In the last 7 days, approximately how many times did you use the product?

• 0 times
• 1–2 times
• 3–5 times
• 6–10 times
• 11+ times

Based on your trial so far, how would you rate the overall value this product provides to you?

How likely are you to upgrade to a paid subscription after your trial ends?

What, if anything, is preventing you from upgrading right now? (Select all that apply)

• Price is too high
• Missing key features
• Hard to set up or learn
• Integration gaps
• Data migration concerns
• Security or compliance requirements
• Requires stakeholder approval
• Still proving value internally
• Budget not available
• No blockers — nothing is preventing me
• Other (please specify)

Are you currently evaluating any alternative products alongside this trial?

• Yes
• No

How helpful would an extended trial period be in making your upgrade decision?

We'd like to learn a bit more about your trial experience. An AI moderator will ask you a couple of brief follow-up questions.

Based on your responses in this survey, is there anything else you would like to share about your trial experience or decision-making process?

Which of the following best describes your role?

• Individual contributor
• Team lead / Manager
• Executive
• Procurement / Finance
• IT / Security
• Other (please specify)

Thank you for your time and feedback! Your responses will help us improve the product and your experience. If you have any questions, please contact our support team.

What are your primary goals for using this product? (Select all that apply)

• Create or manage projects
• Collaborate with my team
• Automate workflows
• Analyze or report data
• Integrate with other tools
• Learn and evaluate capabilities
• Other (please specify)

How easy has it been to learn and use the product during your trial?

Which of the following best describes your current thinking about upgrading to a paid subscription?

• I plan to upgrade within 7 days
• I plan to upgrade within 30 days
• I need more time to evaluate
• I am unlikely to upgrade
• I have already upgraded to a paid plan

How would you describe the current pricing relative to the value you have experienced during your trial?

Which alternative products are you currently evaluating?

How many people on your team currently use or are expected to use this product?

• Just me
• 2–10
• 11–50
• 51–200
• 201–1,000
• 1,000+

How well does the product's feature set meet your current needs?

Based on what you know so far, which plan level seems like the best fit for your needs?

• Basic / Starter
• Pro / Team
• Business
• Enterprise
• Not sure yet

What country or region are you located in?

• North America
• Europe
• United Kingdom
• Asia-Pacific
• Latin America
• Middle East & Africa
• Other

How reliable has the product been during your trial (e.g., performance, uptime, accuracy)?

Please rank the following benefits from most to least important for your team.

1. Saves time
2. Improves quality
3. Reduces costs
4. Easier collaboration
5. Better visibility and analytics
6. Flexibility and customization