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모든 템플릿

Sponsorship Satisfaction & Renewal Survey

Measures how satisfied sponsors and partners are with the visibility, value, and support they received — covering perceived ROI, benefit prioritization, and renewal intent — with an AI follow-up that surfaces the specific reasons behind a sponsor's likelihood to renew or recommend, beyond a single satisfaction score.

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샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 14개 · 약 7분
Q01
메시지

Thanks for partnering with us as a sponsor! We'd like to understand how the sponsorship has worked out for you and where we can improve for next time. Your responses are completely confidential and anonymized. This will take about 5-6 minutes.

Q02
객관식필수

Which sponsorship tier or package do you currently hold with us? (Template note: replace these tier names with your own sponsorship levels before launching.)

  • Title/Presenting sponsor
  • Gold/Premier sponsor
  • Silver sponsor
  • Bronze/Community sponsor
  • In-kind sponsor
  • Other
Q03
의견 척도필수

Overall, how satisfied are you with this sponsorship?

척도: 1 – 7
최소:Not at all satisfied최대:Extremely satisfied
Q04
매트릭스필수

How did the sponsorship perform on each of the following?

6개 행 × 5개 열
  • Brand visibility and exposure
  • Audience quality and reach
  • Return on investment / business results
  • Communication and responsiveness from our team
  • Event execution and delivery
  • 외 1개
열: Poor · Below expectations · Met expectations · Exceeded expectations · Far exceeded expectations
Q05
평점 척도필수

How would you rate the account support you received from our sponsorship team?

범위: 1 – 5
최소:Poor최대:Excellent
Q06
점수 배분필수

You have 100 points to allocate across the value you actually got from this sponsorship. Put more points on what mattered most to your organization.

  • Brand exposure and visibility
  • Lead generation / new business
  • Networking with other partners
  • Hospitality and entertainment for guests/clients
  • Thought leadership / content opportunities
  • Community goodwill and brand alignment
100점 배분
Q07
의견 척도필수

How likely are you to recommend sponsoring (Replace with event/organization name) to a peer in your industry?

척도: 0 – 10
최소:Not at all likely최대:Extremely likely
Q08
객관식필수

How likely are you to renew or increase your sponsorship next year?

  • Definitely will renew or increase
  • Probably renew at the same level
  • Undecided
  • Probably will not renew
  • Definitely will not renew
Q09
AI 인터뷰

Probe the reasoning behind the respondent's recommendation and renewal answers. If the score was low or renewal is uncertain, identify the specific moment or interaction that shaped that view (e.g., a delivery gap, poor communication, unclear ROI) and what change would move them toward renewing or increasing spend. If the score was high, find out which specific benefit drove the most measurable value for their organization so it can be protected in future packages.

Q10
최선·최악 선택형(MaxDiff)필수

Looking ahead to future sponsorship packages, which of these benefits matter most and least to your organization?

  • Logo placement across event materials
  • VIP hospitality and guest experiences
  • Speaking or panel opportunities
  • A dedicated account manager
  • Data and analytics on audience reach
  • Social media promotion
  • On-site activation or booth space
  • Exclusive category rights (no competitors)
세트별 최선·최악 선택최선:Most valuable to us최악:Least valuable to us
Q11
장문형

What's one thing we could change about this sponsorship that would make the biggest difference to you?

Q12
객관식

Roughly how large is your organization?

  • 1-50 employees
  • 51-200 employees
  • 201-1,000 employees
  • 1,000+ employees
  • Prefer not to say
Q13
객관식

Which best describes your role in managing this sponsorship?

  • Marketing
  • Sales / business development
  • Executive leadership
  • Community / CSR
  • Other
  • Prefer not to say
Q14
메시지

That's everything — thank you! Your feedback goes directly into how we design and price sponsorship packages, and someone from our partnerships team may follow up on anything you flagged.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Goes beyond a single satisfaction score by combining an opinion-scale rating, a matrix breakdown of specific sponsorship elements, and a constant-sum allocation to pinpoint where perceived ROI actually comes from.
  • Includes an AI follow-up interview that specifically probes the reasoning behind a sponsor's recommendation and renewal answers, surfacing the 'why' behind the numbers rather than leaving it to guesswork.
  • Uses a max-diff exercise to prioritize which future sponsorship benefits matter most, giving renewal-planning teams a ranked view instead of just open-ended wishlists.
  • Captures renewal intent, account support ratings, and organizational context (tier, org size, role) in one flow, so results can be segmented by sponsor type without extra surveys.

Jotform

Sponsorship Satisfaction Survey Form Template

A fielding-ready form template built on Jotform's drag-and-drop form builder, aimed at collecting sponsor feedback. It's a static questionnaire designed for quick deployment and easy customization rather than deep follow-up analysis. Good for basic satisfaction capture but not built to explain the 'why' behind scores.

잘하는 점

  • Easy to customize using Jotform's widely-used drag-and-drop builder
  • Quick to deploy as a standalone form without additional setup
  • Familiar, low-friction format for sponsors to fill out

아쉬운 점

  • Static question set with no adaptive AI follow-up to probe individual responses
  • No built-in mechanism to surface the specific reasons behind renewal or recommendation likelihood
  • No published methodology or automated per-response quality scoring

Typeform

Sponsorship Satisfaction Survey Template

A conversational-style, fielding-ready template using Typeform's one-question-at-a-time format, which tends to improve completion rates for sponsor feedback. It's still a fixed question flow, so it can't adapt based on what a sponsor actually says. Best suited for a clean, on-brand satisfaction snapshot rather than root-cause analysis.

잘하는 점

  • Polished, on-brand conversational UI known for strong completion rates
  • Simple to launch and share as a standalone survey link
  • Clean visual design suited for external sponsor audiences

아쉬운 점

  • No adaptive AI follow-up questioning — the question path is fixed regardless of answers
  • No option for guided voice interviews or screen-share tasks with sponsors
  • No transparent prompt methodology or automated quality scoring of open responses

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