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Customer Favorite Things Preference Profile

A personalization intake used by retailers, subscription boxes, personal stylists, and hospitality/concierge teams to learn what a customer genuinely loves — favorite categories, aesthetics, flavors, and current go-to brands — so recommendations and gifts land. An AI follow-up interview digs into the emotional 'why' behind their stated favorite to surface details a checkbox list can't capture.

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샘플 질문

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질문 13개 · 약 7분
Q01
메시지

Hi! We'd love to get to know your tastes better so we can personalize what we recommend, send, or plan for you. Your responses are completely confidential and anonymized. This takes about 7 minutes — there are no wrong answers, just tell us what you actually like.

Q02
객관식필수

Which of these do you most enjoy receiving or experiencing? (Pick all that apply)

  • Food & drink
  • Beauty & wellness
  • Fashion & accessories
  • Home & décor
  • Books & entertainment
  • Travel & experiences
Q03
순위 매기기필수

Rank these styles from most 'you' to least 'you'.

  1. Minimalist / clean
  2. Bold / colorful
  3. Classic / timeless
  4. Trendy / of-the-moment
  5. Cozy / comfort-focused
드래그하여 순위 지정
Q04
점수 배분필수

If we could only spend a $100 budget getting you things you'd love, how would you split it across these categories?

  • Food & drink
  • Beauty & wellness
  • Fashion & accessories
  • Home & lifestyle
  • Books & media
100점 배분
Q05
매트릭스필수

How do you feel about each of these?

6개 행 × 3개 열
  • Sweet flavors
  • Savory flavors
  • Bright, bold colors
  • Neutral, muted colors
  • Fragrance-heavy products
  • 외 1개
열: Love it · Neutral · Not for me
Q06
의견 척도필수

How much does it matter to you when a brand's recommendations feel personally tailored to your taste, versus generic?

척도: 1 – 7
최소:Doesn't matter to me최대:Matters a great deal
Q07
단문형필수

What's one brand, item, or experience you're genuinely obsessed with right now?

Q08
AI 인터뷰

Anchor on the brand, item, or experience the respondent just named as something they're obsessed with. Probe why it resonates with them specifically — what it does for them emotionally or practically, when/how they use or think about it, and what a competitor or similar option would be missing to win them over instead. If they struggle to name anything or say 'nothing really,' pivot to exploring patterns across their other answers (categories, styles, flavors) to reconstruct their taste profile instead.

Q09
텍스트 하이라이트

Highlight any words or phrases below that sound like something you'd genuinely want to hear about or receive.

This week's picks: a small-batch citrus candle, a cozy oversized knit throw, a bold statement tote in emerald green, an artisanal dark chocolate bar, and a minimalist ceramic mug set. (Template note:…

Q10
객관식

How would you prefer to hear about things picked just for you?

  • Email
  • Text/SMS
  • App notifications
  • Phone call
  • Direct mail
Q11
객관식

Which age range do you fall into?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q12
객관식

Which gender do you identify with?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q13
메시지

Thank you for sharing your favorite things! We'll use this to personalize what we recommend, curate, or plan for you going forward — no more generic guesswork.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

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이 템플릿을 선택하는 이유

  • Opens with a short-text prompt asking for one brand, item, or experience the respondent is genuinely obsessed with, then runs an AI follow-up interview anchored on that exact answer to surface the emotional 'why' behind it — something a checklist can't do
  • Uses a constant-sum budget allocation ($100 split) and a ranking exercise to force real tradeoffs between styles and categories, rather than only asking respondents to check every box that applies
  • Includes a text-highlight exercise so respondents can flag specific words/phrases that resonate, giving stylists and concierge teams language they can reuse in outreach
  • Combines a feeling-based matrix, an opinion-scale on how much personalization matters, and channel-preference and demographic questions so results plug straight into a segmentation-ready, auto-generated report

Jotform

Teacher Favorite Things Form Template

This is a static form built for teacher-appreciation gift lists, not for retail, subscription-box, or concierge customer personalization — the audience and use case differ from ours even though the 'favorite things' concept overlaps. It's a fielding-ready template you can send as-is, with Jotform's usual form-building and integration options. There's no mechanism here for probing why someone likes what they picked; it's a checklist for gift shopping.

잘하는 점

  • Fielding-ready, no setup required
  • Familiar simple checklist/short-answer format for quick completion
  • Backed by Jotform's broader form and integration ecosystem

아쉬운 점

  • Built for teacher gifting, not customer/retail personalization — questions won't map to brand affinity or purchase behavior
  • Static field list with no adaptive follow-up to explore the reasoning behind a stated favorite
  • No automated quality scoring or synthesized report of responses

Typeform

My Favorite Things Questionnaire Form

A general-purpose favorite-things questionnaire in Typeform's conversational one-question-at-a-time format, usable for light personalization or icebreaker purposes. It's a ready-to-send template but stays generic rather than being built specifically for retail/hospitality gifting or styling use cases. Follow-up questions, if any, are pre-scripted rather than generated from the respondent's own answer.

잘하는 점

  • Polished, conversational UI that's fast to complete
  • Fielding-ready template, easy to customize branding and question wording
  • Broad applicability across casual or lightweight favorites-collection use cases

아쉬운 점

  • No adaptive AI interview to dig into the emotional reasoning behind a stated favorite
  • No built-in per-response quality scoring or auto-generated analysis report
  • No optional voice interview or guided screen-share task capability

SurveySparrow

Customer Preference Questionnaire Template

The closest match in intent — a fielding-ready customer preference survey aimed at businesses wanting to understand buyer likes and habits. It covers standard preference question types (multiple choice, ranking, scales) similar in structure to parts of our template. It doesn't appear to include any mechanism for adaptively interviewing a respondent about a specific favorite they name.

잘하는 점

  • Purpose-built for business customer-preference use cases, aligning with retail/CX teams
  • Fielding-ready with SurveySparrow's conversational survey format
  • Likely supports standard question types (ranking, multiple choice, scales) for structured preference data

아쉬운 점

  • No adaptive AI follow-up interview to explore the 'why' behind a named favorite brand or item
  • No transparent, inspectable AI prompts or per-response quality scoring
  • No optional voice AI interview or guided screen-share task option

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