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Post-Launch Feature Awareness Pulse Survey

Measures awareness decay of recently launched features across user segments, identifying which communication channels sustain visibility and where messaging drop-offs occur post-launch.

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질문 23개 · 약 10분
Q01
메시지

Welcome! This quick survey takes about 11 minutes and asks about your awareness of recently launched features. Participation is voluntary, and you may stop at any time. Your responses are confidential and will be reported in aggregate only. There are no right or wrong answers—we're simply interested in your experience.

Q02
의견 척도

In the last 7 days, how aware have you been of newly launched features?

척도: 1 – 7
최소:Not at all aware최대:Extremely aware
Q03
객관식

Which of the following recently launched features have you seen or heard about? Select all that apply.

  • Feature Alpha (replace with actual name)
  • Feature Beta (replace with actual name)
  • Feature Gamma (replace with actual name)
  • None of the above
Q04
드롭다운

When did you last see or hear about Feature Alpha?

  • In the last 24 hours
  • 2–3 days ago
  • 4–7 days ago
  • 1–2 weeks ago
  • More than 2 weeks ago
  • Not sure
Q05
드롭다운

When did you last see or hear about Feature Beta?

  • In the last 24 hours
  • 2–3 days ago
  • 4–7 days ago
  • 1–2 weeks ago
  • More than 2 weeks ago
  • Not sure
Q06
드롭다운

When did you last see or hear about Feature Gamma?

  • In the last 24 hours
  • 2–3 days ago
  • 4–7 days ago
  • 1–2 weeks ago
  • More than 2 weeks ago
  • Not sure
Q07
의견 척도

Overall, how visible do recently launched features feel to you right now?

척도: 1 – 7
최소:Not at all visible최대:Extremely visible
Q08
AI 인터뷰

We'd like to explore your experience with feature awareness a bit further. An AI moderator will ask you a couple of follow-up questions based on your responses.

Q09
드롭다운

How often do you use our product?

  • Multiple times per day
  • Daily
  • A few times per week
  • Weekly or less
  • I'm new / trying it out
Q10
메시지

Thank you for your time! Your feedback helps us make new features easier to discover and remember.

Q11
장문형

Without looking anything up, please list any new features launched in the last 8 weeks that you can recall.

Q12
객관식

Where did you most recently notice Feature Alpha?

  • In-app banner or tooltip
  • Release notes or changelog
  • Email announcement
  • Blog or help article
  • Social media
  • Colleague or friend
  • Search or AI assistant
  • Other
Q13
객관식

Where did you most recently notice Feature Beta?

  • In-app banner or tooltip
  • Release notes or changelog
  • Email announcement
  • Blog or help article
  • Social media
  • Colleague or friend
  • Search or AI assistant
  • Other
Q14
객관식

Where did you most recently notice Feature Gamma?

  • In-app banner or tooltip
  • Release notes or changelog
  • Email announcement
  • Blog or help article
  • Social media
  • Colleague or friend
  • Search or AI assistant
  • Other
Q15
객관식

Which of the following touchpoints help you stay aware of new features? Select all that apply.

  • In-app banners or tooltips
  • Release notes or changelog
  • Email updates
  • Blog or help articles
  • Short videos or GIFs
  • Webinars or demos
  • Community or forum posts
  • Colleagues or friends
  • I rarely notice updates
  • Other
Q16
장문형

Based on your responses in this survey, please share any additional thoughts about feature visibility or how we communicate updates.

Q17
드롭다운

Which of the following best describes your primary role?

  • Individual contributor
  • People manager
  • Executive
  • Student
  • Educator
  • Consultant
  • Other
  • Prefer not to say
Q18
의견 척도

Right now, how top-of-mind is Feature Alpha for you?

척도: 1 – 7
최소:Not at all top-of-mind최대:Completely top-of-mind
Q19
의견 척도

Right now, how top-of-mind is Feature Beta for you?

척도: 1 – 7
최소:Not at all top-of-mind최대:Completely top-of-mind
Q20
의견 척도

Right now, how top-of-mind is Feature Gamma for you?

척도: 1 – 7
최소:Not at all top-of-mind최대:Completely top-of-mind
Q21
드롭다운

How often would you like to receive reminders about new features?

  • Only at launch
  • Once per week
  • Every 2–3 weeks
  • Monthly
  • Never
Q22
드롭다운

How long have you been using our product?

  • Less than 1 month
  • 1–6 months
  • 7–12 months
  • 1–2 years
  • More than 2 years
  • Prefer not to say
Q23
드롭다운

What region are you located in?

  • North America
  • Latin America
  • Europe
  • Middle East / Africa
  • Asia
  • Oceania
  • Prefer not to say

포함된 기능

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    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

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이 템플릿을 선택하는 이유

  • Tracks awareness decay per feature over time using explicit 'last seen' recency dropdowns and top-of-mind opinion scales for each launched feature (Alpha, Beta, Gamma), not just a single overall awareness score.
  • Includes an AI follow-up interview that adaptively probes respondents on their feature-awareness experience, going beyond fixed-choice answers to uncover why messaging isn't landing.
  • Combines quantitative tracking (opinion scales, multiple choice on channels/touchpoints) with open-text recall questions and a final open reflection question, plus automated report generation to synthesize both.
  • Captures segmentation variables (role, tenure, usage frequency, region) so awareness drop-off can be analyzed by user segment, directly matching the stated goal of identifying where channels sustain or lose visibility.

SurveyMonkey

Brand Pulse Survey: Awareness Template

A ready-to-field static template focused on general brand awareness tracking rather than feature-level recall or channel attribution. It's a solid starting point for broad brand pulse checks but isn't built to isolate awareness decay of specific recently launched features.

잘하는 점

  • Fielding-ready template usable immediately within SurveyMonkey's platform
  • Backed by a large, well-known survey distribution and panel infrastructure
  • Simple structure likely to keep completion rates high

아쉬운 점

  • Static question set with no adaptive follow-up probing into why awareness is fading
  • No per-feature recency or top-of-mind tracking structure evident from the template's brand-level framing
  • No transparent prompt/methodology disclosure since it's a fixed-form template

Jotform

Brand Awareness Survey Form Template

A customizable form-builder template aimed at general brand awareness, with Jotform's typical drag-and-drop flexibility. It's easy to adapt but is a generic form rather than a purpose-built instrument for tracking feature-specific awareness decay across channels.

잘하는 점

  • Highly customizable via Jotform's form builder and widget library
  • Easy to embed and integrate with other Jotform tools (payments, e-signatures, etc.)
  • Free tier available for basic form usage

아쉬운 점

  • No adaptive AI interviewing or follow-up probing — it's a static form
  • No built-in per-response quality scoring or automated qualitative report generation
  • Not structured around per-feature recency/channel tracking, unlike a purpose-built feature-awareness instrument

QuestionPro

10 Product Awareness & Attitudes Survey Questions + Sample Questionnaire Template

This is primarily a guide/article presenting sample questions and a downloadable questionnaire concept rather than a turnkey, fielding-ready survey. Useful for question inspiration on awareness and attitudes, but requires manual assembly into an actual live instrument.

잘하는 점

  • Provides broad question-bank coverage of awareness and attitude/usage topics
  • Backed by QuestionPro's established survey platform for eventual deployment
  • Useful as a reference for question phrasing across multiple awareness dimensions

아쉬운 점

  • Presented as a sample question list/guide rather than a ready-to-launch survey flow
  • No adaptive AI follow-up interviewing or voice interview capability
  • No evidence of automated quality scoring or auto-generated analysis reports

SurveySparrow

Product Awareness Questionnaire | For U&A Study

A conversational-style template designed for usage & attitudes studies, which is closer in spirit to feature awareness tracking but still centers on static multiple-choice/rating items. It's fielding-ready within SurveySparrow but lacks feature-by-feature decay tracking or adaptive probing.

잘하는 점

  • Conversational chat-style UI that can feel more engaging than plain forms
  • Fielding-ready template designed specifically for usage & attitudes (U&A) research
  • Part of a broader survey platform with reporting dashboards

아쉬운 점

  • No adaptive AI-driven follow-up questioning — responses follow a fixed script
  • No per-feature recency/top-of-mind structure for tracking awareness decay over time
  • No transparent prompt methodology or automated per-response quality scoring disclosed

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