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모든 템플릿

E-Commerce Website Shopping Experience Survey

Measures how easily shoppers find products, move through checkout, and trust your site with their payment details — with an AI follow-up that reconstructs the exact moment shoppers got stuck or almost abandoned their cart, rather than just a satisfaction score.

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샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 14개 · 약 7분
Q01
메시지

Thanks for shopping with us! We'd love to hear how your visit to our website went today. Your responses are completely confidential and anonymized. This takes about 8 minutes and your honest feedback helps us fix what's not working.

Q02
객관식필수

What brought you to the site today?

  • Looking for a specific product
  • Browsing / comparison shopping
  • Returning to complete an earlier purchase
  • Checking an order, return, or exchange
  • Something else
Q03
의견 척도필수

How easy was it to find what you were looking for on the site?

척도: 1 – 7
최소:Very difficult최대:Very easy
Q04
매트릭스필수

Please rate the following parts of your experience on the site today.

6개 행 × 5개 열
  • Site navigation and menus
  • Search functionality
  • Product descriptions and images
  • Page loading speed
  • Checkout process
  • 외 1개
열: Poor · Fair · Good · Very good · Excellent
Q05
객관식필수

Did you complete a purchase during this visit?

  • Yes, I completed my purchase
  • No, I left without buying
Q06
객관식

If you left without buying, what was the main reason?

  • Price higher than expected
  • Shipping cost or delivery time
  • Checkout was too complicated or long
  • Couldn't find the right size, color, or option
  • Just browsing, not ready to buy
  • Site errors or slow loading
Q07
최선·최악 선택형(MaxDiff)필수

Which of these improvements would matter most to your future shopping experience on the site?

  • Faster checkout with fewer steps
  • Better search and filtering
  • More payment options
  • Live chat support during checkout
  • More product photos or videos
  • Clearer return and refund policy
  • Personalized product recommendations
  • Faster shipping options
세트별 최선·최악 선택최선:Would help most최악:Would help least
Q08
의견 척도필수

How likely are you to recommend shopping on this site to a friend or colleague?

척도: 0 – 10
최소:Not at all likely최대:Extremely likely
Q09
AI 인터뷰

If the respondent rated the checkout process poorly or said they left without buying, reconstruct exactly where they got stuck: which step, what information the site asked for, and what would have kept them going. If they completed their purchase, probe whether they hit any friction they pushed through anyway and what almost made them abandon their cart. Anchor on specifics like page, button, or field names where possible rather than general impressions.

Q10
평점 척도

How much do you trust this site to keep your payment and personal information secure?

범위: 1 – 5
최소:Not at all최대:Completely
Q11
장문형

Is there anything else about your shopping experience on the site you'd like us to know?

Q12
객관식

What device did you primarily use for this visit?

  • Smartphone
  • Desktop or laptop computer
  • Tablet
  • Prefer not to say
Q13
객관식

How often do you shop on this site?

  • First time here
  • A few times a year
  • Monthly
  • Weekly or more
  • Prefer not to say
Q14
메시지

That's everything — thank you for your time! Your answers will be combined with others to guide fixes to our search, checkout, and site design.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Includes a matrix and opinion-scale questions covering ease of finding products, checkout, and overall experience, plus a dedicated AI follow-up interview that reconstructs the exact moment a shopper hesitated or almost abandoned cart — not just a satisfaction number
  • Captures purchase completion and drop-off reason with a targeted multiple-choice question, then lets the AI follow-up dig into the specifics behind a poor checkout rating or an abandoned visit
  • Asks directly about trust in payment and personal data security, a factor that's core to e-commerce conversion but often missing from generic website UX templates
  • Combines quantitative signals (opinion scale, matrix, max-diff on improvement priorities) with open-ended and AI-driven qualitative depth, then rolls everything into an auto-generated report

SurveySparrow

E-commerce Website Questionnaire

A fielding-ready template purpose-built for e-commerce sites, covering navigation, checkout, and satisfaction. It's a static questionnaire with fixed question types, so any follow-up on a specific complaint would need manual survey logic rather than adaptive probing. Good baseline coverage but no mechanism to reconstruct the specific moment a shopper struggled.

잘하는 점

  • Directly targeted at e-commerce shopping experience, matching audience and intent
  • Likely offers standard question branching/skip logic typical of SurveySparrow's builder
  • Ready-to-use template requiring minimal setup

아쉬운 점

  • Static question set with no adaptive AI follow-up to dig into why a shopper struggled or abandoned checkout
  • No published methodology showing how or why each question was chosen
  • No automated per-response quality scoring to flag low-effort or contradictory answers

Typeform

Ask your website visitors how good their experience was

A general website UX survey template, conversational in style but not specific to e-commerce checkout or payment trust concerns. It's a good fit for broad site-feedback use cases but lacks the transactional depth (cart abandonment, purchase completion, payment security) that shopping-focused surveys need. Still a static form once published, despite Typeform's friendly UI.

잘하는 점

  • Polished, conversational one-question-at-a-time interface that's easy for respondents to complete
  • Broadly applicable to any website, not locked to e-commerce
  • Simple to customize using Typeform's drag-and-drop builder

아쉬운 점

  • Not tailored to e-commerce specifics like checkout friction, purchase completion, or payment trust
  • No adaptive AI interview to follow up on a low rating or abandoned session
  • No automated scoring of response quality or auto-generated analytical report

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