Consumer Financial Health & Behavior Survey

Measures how everyday consumers manage money: budgeting habits, financial stress, product usage, spending allocation, and satisfaction with their primary bank or financial provider. An AI follow-up interview digs into the real story behind a recent financial decision or stressful moment instead of settling for a scale score. Built for banks, fintechs, and researchers tracking consumer financial wellbeing.

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샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 14개 · 약 7분

Q01

메시지

Hi! Thanks for taking a few minutes to talk about your finances. There are no wrong answers — we just want an honest picture of how you manage money day to day. This should take about 6 minutes and your responses are kept confidential.

Q02

객관식필수

Which of the following financial products or services do you currently use?

Checking or savings account
Credit card
Credit union membership
Investment account (stocks, ETFs, retirement)
Buy-now-pay-later service
Personal loan
Mobile payment app (e.g., Venmo, PayPal)
None of these

Q03

매트릭스필수

In the last 30 days, how often have you done each of the following?

4개 행 × 5개 열

Tracked my spending (app, spreadsheet, or otherwise)
Paid my credit card balance in full
Set money aside into savings before spending it
Reviewed my budget or financial plan

열: Never · Rarely · Sometimes · Often · Always

Q04

의견 척도필수

Right now, how much stress do your personal finances cause you?

척도: 0 – 10

최소:No financial stress at all최대:Extreme financial stress

Q05

점수 배분필수

Thinking about a typical month, how do you split your take-home pay across these categories? Please allocate 100 points total.

Housing (rent or mortgage)
Debt payments (loans, credit cards)
Savings & investments
Everyday essentials (food, transport, utilities)
Discretionary spending (entertainment, dining out)

100점 배분

Q06

순위 매기기필수

When choosing a financial product or provider, rank these factors from most to least important to you.

Low fees
Interest rates or returns
Ease of use (app or website)
Customer service quality
Trust or reputation of the provider
Recommendations from friends or family

드래그하여 순위 지정

Q07

평점 척도필수

How satisfied are you with your primary bank or financial provider?

범위: 1 – 5

최소:Very dissatisfied최대:Very satisfied

Q08

의견 척도필수

How likely are you to switch your primary bank or financial provider in the next 6 months?

척도: 0 – 10

최소:Not at all likely최대:Extremely likely

Q09

AI 인터뷰

Reconstruct one specific recent moment tied to the respondent's financial stress or switching-likelihood answer: what triggered it (a bill, a purchase, a bank interaction), what they actually did about it, and how it turned out. If their stress score was near zero, ask what habit or safety net makes them feel secure instead. If they said they're likely to switch providers, probe exactly what would need to happen for them to actually follow through.

Q10

객관식

What is your main financial goal for the next 12 months?

Build an emergency fund
Pay down debt
Save for a major purchase (home, car, etc.)
Increase retirement savings
Improve daily budgeting
No specific goal right now

Q11

객관식

What is your age range?

18-24
25-34
35-44
45-54
55-64
65 or older
Prefer not to say

Q12

객관식

What is your total annual household income?

Under $25,000
$25,000-$49,999
$50,000-$74,999
$75,000-$99,999
$100,000-$149,999
$150,000 or more
Prefer not to say

Q13

객관식

What is your current employment status?

Employed full-time
Employed part-time
Self-employed
Unemployed
Student
Retired
Prefer not to say

Q14

메시지

That's everything — thank you for being so open about your finances. Your answers will be combined with others to help shape better financial products and support, and kept confidential throughout.

포함된 기능

AI 후속 질문
정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.
주의력 확인 장치
성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.
AI가 작성한 문안
문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.
자동 리포트
응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

Goes beyond satisfaction scales with an AI follow-up interview that reconstructs one specific recent financial decision or stressful moment, capturing the real story instead of just a score
Combines quantitative structure (matrix of monthly financial behaviors, constant-sum budget allocation, product ranking, satisfaction and switching-likelihood scales) with qualitative depth in one flow
Covers the full picture banks and fintechs need — product usage, spending allocation, stress levels, provider satisfaction, and 12-month financial goals — alongside standard income/employment/age demographics
Transparent prompts and automated per-response quality scoring give researchers visibility into how the AI probed and how reliable each response is, with an auto-generated report at the end

QuestionPro

Consumer Finances Survey Questions Template

A dedicated, fielding-ready template covering consumer financial topics, built on QuestionPro's established survey platform. It offers pre-written questions and standard logic/branching but is a fixed questionnaire rather than a conversational or adaptive instrument. Best suited for teams wanting a quick, editable static survey rather than deeper narrative insight.

잘하는 점

Purpose-built financial survey template (not a generic consumer behavior form)
Backed by a mature survey platform with broad question-library and distribution tooling
Likely offers customizable question logic and reporting dashboards typical of QuestionPro

아쉬운 점

Static question set with no adaptive AI follow-up to probe the reasoning behind a stressful financial moment
No voice AI interview option or guided screen-share task capability
No transparent, published prompt methodology or automated per-response quality scoring

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