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Advertising Campaign Impact & Recall Evaluation

Tests how a specific ad lands — attention, message clarity, believability, likability, and purchase intent — plus which creative elements actually stick. An AI follow-up interview digs into the 'why' behind the intent score so you're not left guessing from numbers alone. Built for brand and creative teams pre- or post-launch.

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샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 13개 · 약 7분
Q01
메시지

Thanks for taking a few minutes to react to an ad! Your responses are completely confidential and anonymized. We'll show you the ad and ask what stood out, what it made you think, and whether it changed how you see the brand. About 5-6 minutes, and there are no wrong answers.

Q02
텍스트 하이라이트

Before answering, read through the ad below and highlight any words or phrases that catch your attention — good or bad.

Introducing (Replace with brand): the (replace with product) that fits your life, not the other way around. Try it today and feel the difference. (Replace with your own ad script, storyboard descripti…

Q03
객관식

Where did you see or hear this ad?

  • TV
  • Streaming/OTT
  • YouTube
  • Instagram or Facebook
  • TikTok
  • Radio or podcast
  • Outdoor/billboard
  • Print
Q04
의견 척도필수

How much did this ad capture your attention while you were watching or reading it?

척도: 1 – 5
최소:Not at all최대:Completely
Q05
매트릭스필수

How much do you agree or disagree with each statement about the ad?

5개 행 × 5개 열
  • The ad was easy to understand
  • The ad felt relevant to me
  • The ad was believable
  • The ad was memorable
  • The ad made me want to learn more about the brand
열: Strongly disagree · Disagree · Neither agree nor disagree · Agree · Strongly agree
Q06
평점 척도필수

Overall, how much did you like this ad?

범위: 1 – 5
최소:Disliked it a lot최대:Liked it a lot
Q07
의견 척도필수

After seeing this ad, how likely are you to consider purchasing or using (Replace with brand)?

척도: 0 – 10
최소:Not at all likely최대:Extremely likely
Q08
최선·최악 선택형(MaxDiff)

Which parts of the ad stood out most, and which stood out least?

  • The visuals or imagery
  • The tagline or slogan
  • The music or sound
  • The spokesperson or actors
  • The product demonstration
  • The humor
  • The emotional story
  • The brand logo or packaging
세트별 최선·최악 선택최선:Stood out most최악:Stood out least
Q09
객관식

After seeing this ad, has your opinion of (Replace with brand) changed?

  • Much more positive
  • Somewhat more positive
  • No change
  • Somewhat more negative
  • Much more negative
Q10
AI 인터뷰

Probe the reasoning behind the respondent's purchase-intent score: what specifically in the ad made them more or less likely to consider the brand, and does that match the creative element they picked as standing out most in the trade-off question? If their intent score is low (0-4) or they said their opinion of the brand got more negative, dig into what turned them off and whether it's about the ad itself or the brand/product. If they highlighted specific words or phrases earlier, ask what those words made them think or feel.

Q11
객관식

Which age range do you fall into?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q12
객관식

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q13
메시지

That's everything — thank you! Your reactions will be combined with other viewers' responses to help decide how this ad performs and whether it needs changes before it airs more broadly.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Includes a text-highlight exercise so respondents mark the exact words/phrases that stood out, giving qualitative color beyond scale scores
  • Pairs an opinion-scale purchase-intent question with an AI follow-up interview that probes the specific reasoning behind that score, so teams aren't left guessing why intent is high or low
  • Uses a max-diff exercise to rank which creative elements stood out most and least, plus a matrix of agree/disagree statements for structured message-clarity and believability checks
  • Captures pre/post brand opinion shift and viewing context (where the ad was seen) alongside demographics, giving brand and creative teams a fuller picture in one flow

QuestionPro

Advertising evaluation survey questions + Survey questionnaire template

A directly comparable ad-evaluation questionnaire covering recall, likability, and message questions in a standard survey format. It reads as a question-bank/template reference rather than a guided interactive experience. Good for teams wanting a quick static ad-testing questionnaire to adapt.

잘하는 점

  • Purpose-built ad evaluation question set
  • Established survey platform with broad question-type library
  • Likely customizable within their survey builder

아쉬운 점

  • No adaptive AI follow-up probing on open-ended answers like purchase-intent reasoning — respondents just pick from fixed scales
  • No voice-based interview option or guided screen-share tasks
  • No mention of automated per-response quality scoring or transparent AI prompt methodology

Jotform

New Year's Marketing Campaign Evaluation Form Template

A seasonal marketing-campaign evaluation form focused on general campaign feedback rather than ad-specific recall, attention, or purchase-intent metrics. It's a static, fielding-ready form template but not tailored to creative-element analysis. Useful as a generic feedback form more than a rigorous ad-testing instrument.

잘하는 점

  • Ready-to-use, easy drag-and-drop form builder
  • Simple setup for quick campaign feedback collection
  • Familiar form format for respondents

아쉬운 점

  • No adaptive AI interview to explore the 'why' behind responses — it's a fixed-field form
  • No creative-element ranking (e.g., max-diff) or attention/recall-specific question types
  • No automated quality scoring or auto-generated analytical reports

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