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Website Navigation Findability Tree Test

Measures how intuitively users locate key tasks within a website's information architecture. Use this to validate navigation labels, identify findability gaps, and prioritize structural improvements.

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샘플 질문

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질문 22개 · 약 10분
Q01
메시지

Welcome, and thank you for participating in this navigation study. We're researching how people find information on websites. This survey takes approximately 10 minutes. Your participation is completely voluntary, and you may stop at any time. There are no right or wrong answers — we're interested in your honest first instincts. All responses are confidential and will be reported in aggregate only. Please click 'Next' to begin.

Q02
객관식

How often do you use new websites or apps to complete tasks?

  • Daily
  • A few times a week
  • About once a week
  • A few times a month
  • Less often
  • Never
Q03
메시지

For the next set of questions, imagine you are visiting a new website for the first time. We'll describe a task, and you'll tell us where you'd look first to complete it. There are no right or wrong answers — go with your first instinct.

Q04
의견 척도

Thinking about the tasks you just completed, how easy would it be to find pricing and plans on a typical website?

척도: 1 – 7
최소:Very difficult최대:Very easy
Q05
순위 매기기

Rank the following navigation labels by how important they are as top-level menu items (1 = most important).

  1. Pricing
  2. Features
  3. Solutions
  4. Resources
  5. Support
  6. Company
드래그하여 순위 지정
Q06
장문형

Based on your responses in this survey, please share any additional thoughts or feelings about website navigation, labels, or where you expected to find things.

Q07
객관식

What is your age range?

  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65 or older
  • Prefer not to say
Q08
메시지

Thank you for completing this study. Your input will directly help us improve website navigation and labeling.

Q09
객관식

Which device do you primarily use when browsing websites or apps?

  • Desktop or laptop
  • Smartphone
  • Tablet
  • I use multiple devices equally
Q10
객관식

Imagine you need to find pricing and plan options. Where would you look first?

  • Pricing & Plans
  • Features
  • Product
  • Account / Billing
  • Get Started / Sign Up
  • Support / Help
  • Company / About
  • Search
Q11
의견 척도

How easy would it be to find customer support on a typical website?

척도: 1 – 7
최소:Very difficult최대:Very easy
Q12
장문형

If you were designing a website menu, what would you label the menu item where users find pricing information?

Q13
AI 인터뷰

We'd like to explore your thoughts on website navigation a bit further. An AI moderator will ask a couple of follow-up questions based on your responses.

Q14
객관식

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer not to say
Q15
객관식

Imagine you need to contact customer support. Where would you look first?

  • Help Center / Support
  • Contact Us
  • Chat icon
  • Account
  • Community / Forum
  • Email link in footer
  • Search
Q16
의견 척도

How easy would it be to find account or billing settings on a typical website?

척도: 1 – 7
최소:Very difficult최대:Very easy
Q17
의견 척도

Overall, how confident are you that you could find what you need on a new website?

척도: 1 – 7
최소:Not at all confident최대:Extremely confident
Q18
드롭다운

Which region are you currently located in?

  • North America
  • Europe
  • Latin America
  • Asia-Pacific
  • Middle East & North Africa
  • Sub-Saharan Africa
  • Other / Multiple
Q19
객관식

Imagine you need to change your account or billing settings. Where would you look first?

  • Profile avatar menu
  • Account / Billing
  • Settings
  • My Account
  • Help Center
  • Footer links
  • Search
Q20
의견 척도

How easy would it be to learn how a feature works on a typical website?

척도: 1 – 7
최소:Very difficult최대:Very easy
Q21
객관식

Which of the following roles best describe you? Select all that apply.

  • General consumer
  • Student
  • Business decision-maker
  • Developer / Engineer
  • Designer / UX
  • Marketer
  • Customer support
  • Operations
  • Other
Q22
객관식

Imagine you want to learn how a specific feature works. Where would you look first?

  • Help Center / Docs
  • Product tour / Onboarding
  • Tooltips / Help icons (?)
  • Blog / Resources
  • Community / Forum
  • Search
  • Contact Support

포함된 기능

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다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Includes realistic task scenarios (finding pricing, support, billing, feature info) that mirror a true tree-test methodology, not just general satisfaction questions.
  • Pairs each scenario with an ease-of-use opinion scale and a ranking exercise for top-level navigation labels, giving both quantitative and comparative findability data.
  • Adds an open-text 'design your own label' question plus an adaptive AI follow-up interview to probe why users expected navigation items where they did — something static form tools can't do.
  • Closes with role/demographic screening questions so findability gaps can be segmented by user type, device, or experience level.

QuestionPro

Website Information Quality Survey Template

This is a static, fieldable survey template focused on perceived website information quality (accuracy, trustworthiness, clarity) rather than navigation findability or tree testing. It's a reasonable general-purpose website feedback template on an established survey platform, but it doesn't include task-based navigation scenarios or label-ranking exercises.

잘하는 점

  • Ready-to-use template on a mature survey platform with broad distribution and reporting tools
  • Likely customizable question set for general website content quality
  • Familiar multiple-choice/rating format that's quick for respondents to complete

아쉬운 점

  • No navigation-specific tasks (e.g., locating pricing, support, billing) or top-level label ranking
  • Static question set only — no adaptive AI follow-up to probe why users struggled to find something
  • No transparent, publishable prompt methodology since there's no AI component

SurveyMonkey

Website Surveys: Questions & Template

This page reads as a general guide/category resource on website feedback surveys with sample questions, rather than a single ready-to-field navigation tree test. It's useful for broad satisfaction or usability feedback but not built around structured findability tasks or IA validation.

잘하는 점

  • Backed by a well-known survey platform with strong distribution and basic analytics
  • Offers flexible question types for general website feedback
  • Easy to launch quickly for broad audience feedback

아쉬운 점

  • No dedicated navigation/tree-test task flow (pricing, support, billing, feature findability)
  • Static form only — no adaptive AI interview or voice AI option to explore user reasoning
  • No automated per-response quality scoring or transparent AI prompt methodology

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