New Concept Evaluation and Pricing Study

Thanks for taking a few minutes to react to a new concept we're considering! Your responses are completely confidential and anonymized. There are no wrong answers — your honest first reaction is what's most useful. This will take about 6-7 minutes.

Here's the concept: (Replace with your concept description, image, or one-page mockup. Template note: keep it to a single clear elevator pitch — one core benefit, one key feature, and how it works — so responses reflect the concept itself, not confusion about it.)

Based on this description, how likely would you be to purchase this if it were available today?

Overall, how appealing is this concept to you?

How different is this concept from other products or services you currently use?

How well does this concept deliver on each of the following?

Which of these aspects of the concept matter most to you, and which matter least?

• (Replace with feature/benefit A)
• (Replace with feature/benefit B)
• (Replace with feature/benefit C)
• (Replace with feature/benefit D)
• (Replace with feature/benefit E)
• (Replace with feature/benefit F)

Thinking about a product like this, please answer with a specific price.

• At what price would this be so cheap that you'd question its quality?
• At what price would this be a bargain — a great deal for the money?
• At what price would this start to feel expensive, though you'd still consider it?
• At what price would this be so expensive you would not consider buying it?

If this were priced fairly and available now, how soon would you expect to buy it?

• Immediately
• Within the next month
• Within the next 6 months
• I would wait to see reviews first
• I would not buy it

Explore the reasoning behind the respondent's purchase-intent rating: what specifically would need to be true for them to buy, and what single doubt or objection is holding them back if their intent was low. If they rated the concept as not very different from alternatives, probe which existing product they compare it to and what would make this one worth switching for. Anchor at least one follow-up on their reaction to the price range they gave.

What is your age range?

• Under 18
• 18-24
• 25-34
• 35-44
• 45-54
• 55-64
• 65+
• Prefer not to say

What is your gender?

• Woman
• Man
• Non-binary
• Prefer to self-describe
• Prefer not to say

That's everything — thank you for your input! Your responses will feed directly into our concept and pricing decisions, and no individual answers will be shared outside the research team.