Pricing Plan Naming and Tier Structure Comprehension Study

Thanks for taking a look at our pricing plans! We're testing whether the plan names and tiers make sense at a glance — there are no wrong answers, we just want your honest first impression. Your responses are completely confidential and anonymized. About 5-6 minutes.

Read the plan lineup below the way you would if you landed on our pricing page. Highlight any words, phrases, or numbers that feel confusing, vague, or unclear.

Basic — $12/mo — For individuals getting started. Includes core features and email support. Plus — $29/mo — For small teams that need more. Includes everything in Basic, plus collaboration tools and…

Based on what you just read, which plan would you personally choose?

• Basic
• Plus
• Pro
• Enterprise
• None of these fit me

How confident are you that the plan you picked is actually the best fit for your needs?

Separately from your own pick — which plan do you think is designed for a business or user profile like yours?

• Basic
• Plus
• Pro
• Enterprise
• Not sure

For each plan, how clear is the name and description on its own — before comparing it to the others?

Rank these plan names from most confusing to least confusing.

1. Basic
2. Plus
3. Pro
4. Enterprise

Thinking about the plan you chose — how clear is it what you'd actually gain by upgrading to the next tier up?

Have the respondent walk through their reasoning for the plan they chose versus the plan they thought was 'meant for them' — probe any gap between those two answers. Anchor on any word, price, or feature line they highlighted as confusing, and ask what specific change to the name or description would have made the right plan obvious immediately. If they said the upgrade path was unclear, ask what they expected to gain from upgrading versus what the copy actually promised.

What would most convince you to move to a higher tier in the future?

• A specific feature I need becomes available
• My usage or team size grows
• A clearer explanation of what I'd gain
• A lower price for the next tier
• Nothing would convince me right now

Which best describes the size of your organization?

• Just me
• 2-10 employees
• 11-50 employees
• 51-200 employees
• 201+ employees
• Prefer not to say

What best describes your role in choosing or approving software purchases?

• Sole decision-maker
• Primary decision-maker, others weigh in
• One of several evaluators
• I influence but don't decide
• I don't buy software for my org
• Prefer not to say

That's everything — thank you! Your answers, along with what you highlighted, will directly shape how we name and describe our plans before this lineup goes live.