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Brand Performance & Health Tracking Survey

Tracks how your brand is remembered, perceived, and chosen versus competitors — awareness, attribute ratings, and recommendation likelihood — then uses an AI follow-up to uncover the real reasons behind each respondent's recommendation score. Built for marketing teams running quarterly or annual brand health checks.

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샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 13개 · 약 7분
Q01
메시지

Thanks for taking a few minutes to share your honest impressions of (Replace with brand name). This helps us understand how the brand is really seen — there are no right or wrong answers. Your responses are completely confidential and anonymized. About 6-7 minutes.

Q02
단문형필수

Thinking about (Replace with product category, e.g. 'running shoes'), what is the first brand that comes to mind? (Template note: replace category placeholder before launching.)

Q03
객관식필수

Which of the following brands have you heard of, even if you've never used them?

  • (Replace with brand name)
  • (Replace with competitor A)
  • (Replace with competitor B)
  • (Replace with competitor C)
Q04
의견 척도필수

How likely are you to recommend (Replace with brand name) to a friend or colleague?

척도: 0 – 10
최소:Not at all likely최대:Extremely likely
Q05
매트릭스필수

How much do you agree that (Replace with brand name) is each of the following?

5개 행 × 5개 열
  • Trustworthy
  • Good value for money
  • Innovative
  • High quality
  • Easy to do business with
열: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q06
최선·최악 선택형(MaxDiff)필수

When choosing a brand in this category, which of these matter most to you and which matter least?

  • Price
  • Product quality
  • Customer service
  • Brand reputation
  • Availability / convenience
  • Innovation
  • Sustainability practices
  • Loyalty rewards
세트별 최선·최악 선택최선:Matters most최악:Matters least
Q07
순위 매기기

Rank these brands from most to least preferred, based on your overall impression.

  1. (Replace with brand name)
  2. (Replace with competitor A)
  3. (Replace with competitor B)
  4. (Replace with competitor C)
드래그하여 순위 지정
Q08
평점 척도필수

Overall, how would you rate your impression of (Replace with brand name) today?

범위: 1 – 5
최소:Poor최대:Excellent
Q09
AI 인터뷰

Probe the reasoning behind the respondent's recommendation likelihood score. If they scored 9-10, uncover the specific moment or attribute that earned that loyalty and whether it's a recent experience or a long-held impression. If they scored 0-6, dig into what specifically eroded trust or satisfaction, whether it was a one-off incident or a pattern, and what would need to change to move their score up. Anchor questions on concrete experiences, not general attitudes.

Q10
단문형

In one word or short phrase, how would you describe (Replace with brand name) to someone unfamiliar with it?

Q11
객관식

Which age range do you fall into?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q12
객관식

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q13
메시지

That's everything — thank you for the candid feedback! Your responses feed directly into our brand health tracking report, helping us see the brand the way you actually experience it.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Combines standard brand-tracking metrics (unaided awareness, attribute matrix, recommendation likelihood, ranking vs. competitors, MaxDiff on category priorities) in one flow rather than a single static question set
  • Uses an AI follow-up interview to probe the reasoning behind each respondent's recommendation score, turning a single NPS-style number into qualitative insight at scale
  • Includes automated per-response quality scoring and an auto-generated report, so marketing teams get analysis-ready output instead of just raw responses to tabulate themselves
  • Built specifically for repeatable quarterly/annual brand health checks, with open-ended brand description and demographic questions to segment perception over time

SurveyMonkey

Brand Performance Survey Template

A ready-to-field template covering core brand health metrics like awareness and perception. It's a static question set aimed at broad usability across teams rather than a specialized brand-tracking instrument. Good starting point for teams wanting quick deployment with minimal customization.

잘하는 점

  • Fielding-ready template usable immediately
  • Backed by a large, well-known survey platform with broad distribution options
  • Simple setup suited to teams without dedicated market research staff

아쉬운 점

  • No adaptive AI follow-up to probe why respondents feel the way they do about the brand
  • No published methodology or prompt transparency behind question design
  • No automated per-response quality scoring on open-ended feedback

SurveySparrow

Sample Brand Tracking Survey Questionnaire

Presents a sample questionnaire structure for brand tracking, likely covering awareness, perception, and preference questions similar to standard brand health frameworks. It reads as an example/reference questionnaire rather than a deeply customized instrument for competitive benchmarking. Useful as a starting outline for teams building their own survey.

잘하는 점

  • Clear example structure for brand tracking questions
  • Platform supports conversational-style survey delivery
  • Applicable to general marketing teams needing a template baseline

아쉬운 점

  • No AI-driven follow-up interview to explore the 'why' behind ratings
  • No guided task or screen-share capability for deeper qualitative probing
  • No transparent, published prompt logic behind any adaptive elements

QuestionPro

Brand mindset IQ survey questions + sample questionnaire template

Offers a sample questionnaire focused on brand perception and mindset metrics, positioned as a reference template within a broader enterprise research platform. It provides structured static questions but nothing described as adaptive to individual responses. Suited to teams already using QuestionPro's research suite.

잘하는 점

  • Sample template grounded in an established market-research platform
  • Covers brand mindset-style perception questions
  • Part of a larger suite of research tools for enterprise use

아쉬운 점

  • No adaptive AI interview follow-up on recommendation or attribute scores
  • No automated quality scoring of individual open-ended responses
  • No stated voice AI interview option for richer qualitative capture

Jotform

300+ Performance Tracking Forms

This is a broad directory/category page of 300+ general performance-tracking forms (e.g., employee, project, fitness tracking), not a dedicated brand health or brand perception template. It's a form-building starting point rather than a purpose-built brand tracking questionnaire. Relevant only tangentially, since brand-specific tracking isn't the page's focus.

잘하는 점

  • Large library of customizable form templates across many use cases
  • Drag-and-drop form builder for quick edits
  • Useful if a team wants to build a brand form from scratch using generic components

아쉬운 점

  • No brand-specific questionnaire structure (awareness, attribute ratings, ranking vs. competitors) provided out of the box
  • No adaptive AI follow-up interview or voice AI interview capability
  • No automated quality scoring or auto-generated brand health report

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