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Household Laundry Habits & Product Preferences Survey

Captures how often people do laundry, where they do it, which products they reach for, and what actually drives detergent choice, satisfaction, and brand switching — plus a price-sensitivity check. Built for laundry care brands, appliance makers, and retail teams, with an AI follow-up that reconstructs the real story behind a respondent's last purchase or brand switch.

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샘플 질문

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질문 14개 · 약 7분
Q01
메시지

Hi! We're trying to understand how people actually do laundry — where, how often, and what products you reach for. Your responses are completely confidential and anonymized. This will take about 5-6 minutes, and there are no right or wrong answers.

Q02
객관식필수

In the last 7 days, how many loads of laundry did you personally wash (at home, at a laundromat, or via a service)?

  • 0
  • 1-2
  • 3-5
  • 6-9
  • 10 or more
Q03
객관식필수

Which best describes where you usually do laundry?

  • In-unit washer/dryer I own or rent
  • Shared laundry room in my building
  • A laundromat or coin-op location
  • A wash-and-fold or pickup/delivery service
  • Someone else does it for me
Q04
객관식필수

Which of these laundry products have you used in the past month? Select all that apply.

  • Liquid detergent
  • Detergent pods/packs
  • Powder detergent
  • Detergent sheets
  • Fabric softener
  • Stain remover / pre-treater
  • Dryer sheets or balls
  • Scent boosters
Q05
매트릭스필수

How important is each of the following when you choose a laundry detergent or product?

6개 행 × 5개 열
  • Price per load
  • Stain-removal power
  • Scent
  • Eco-friendly / sustainable formula
  • Gentleness on skin / hypoallergenic
  • 외 1개
열: Not important · Slightly important · Important · Very important · Essential
Q06
최선·최악 선택형(MaxDiff)필수

Across everything you just rated, which matters most and least when you're actually choosing what to buy?

  • Price
  • Stain-removal power
  • Scent
  • Eco-friendly ingredients
  • Skin sensitivity / hypoallergenic formula
  • Brand trust / reputation
  • Availability at my usual store
세트별 최선·최악 선택최선:Matters most최악:Matters least
Q07
평점 척도필수

Overall, how satisfied are you with the main laundry detergent brand you use most often?

범위: 1 – 5
최소:Very dissatisfied최대:Very satisfied
Q08
객관식필수

In the last 6 months, how many different laundry detergent brands have you purchased?

  • Just one — I always buy the same brand
  • Two
  • Three or more
  • I'm not sure
Q09
가격 민감도(Van Westendorp)필수

A few quick questions about price for a standard bottle of laundry detergent (about 32 loads). (Template note: adjust the size/loads-per-container to match the product you're studying before launching.)

  • At what price for this bottle of laundry detergent would you think the quality is too low to trust it?
  • At what price would you consider this bottle of laundry detergent a bargain — great value for the money?
  • At what price would you start to think this bottle of laundry detergent is expensive, but you'd still consider buying it?
  • At what price would this bottle of laundry detergent be so expensive that you would not consider buying it?
Q10
AI 인터뷰

Explore the story behind the respondent's most recent laundry detergent purchase or brand switch: what triggered it (price, stain performance, scent, a specific bad experience, availability), what alternatives they compared it against, and whether they plan to stick with their current brand. If they said they always buy the same brand, probe what would actually have to happen for them to consider switching.

Q11
객관식

How many people, including you, are in your household?

  • 1
  • 2
  • 3
  • 4
  • 5 or more
  • Prefer not to say
Q12
객관식

What is your age range?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q13
객관식

What is your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q14
메시지

Thanks so much for sharing your laundry habits! Your answers will feed into research on how products and pricing can better fit real routines — no individual responses are shared outside the research team.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Goes beyond basic usage questions with a matrix of detergent-choice drivers plus a MaxDiff exercise that forces respondents to rank what actually matters most vs. least, avoiding flat 'everything is important' data.
  • Includes a Van Westendorp price-sensitivity module for a standard detergent bottle, giving laundry brands and retailers real pricing thresholds rather than a single willingness-to-pay guess.
  • Uses an adaptive AI follow-up interview to reconstruct the real story behind a respondent's most recent detergent purchase or brand switch — something a fixed-question form can't do.
  • Combines quantitative brand-switching and satisfaction metrics with household/demographic context, then auto-generates a report, so teams get structured findings without manually cross-tabbing everything.

QuestionPro

Laundry Usage Survey Questions and Template

A standard fielding-ready survey template covering laundry frequency, product usage, and preferences on an established enterprise survey platform. It's built on QuestionPro's broader survey infrastructure, so it benefits from mature distribution and analytics tooling, but the template itself appears to be a static, pre-set questionnaire rather than one with adaptive follow-up logic. No pricing-sensitivity or trade-off ranking modules are evident from the page.

잘하는 점

  • Backed by a well-established, full-featured survey platform with broad distribution options
  • Likely offers standard customization of question wording and branding within its template library
  • Fielding-ready template aimed specifically at laundry usage research

아쉬운 점

  • No indication of adaptive AI follow-up questions — respondents answer the same fixed question set regardless of their answers
  • No visible price-sensitivity (Van Westendorp) or trade-off prioritization (MaxDiff) question types for detergent choice drivers
  • No automated per-response quality scoring or transparent AI prompt methodology mentioned

Jotform

Laundry Feedback Form Template

This is a simple feedback form template rather than a full market-research survey — it's built for collecting basic customer feedback (e.g., for a laundry service) using Jotform's drag-and-drop form builder. It's easy to customize and deploy quickly, but it isn't designed for deep behavioral or purchase-driver research. There's no evidence of research-specific instruments like importance matrices, price sensitivity, or brand-switching analysis.

잘하는 점

  • Easy, fast form customization via Jotform's well-known drag-and-drop builder
  • Free tier available for quick, low-stakes feedback collection
  • Simple format likely to have low respondent drop-off for short feedback

아쉬운 점

  • Feedback-form format, not a structured research survey — lacks matrix, MaxDiff, or Van Westendorp question types for analyzing purchase drivers
  • No adaptive AI interview to probe the story behind a purchase or brand switch; all respondents see the same static questions
  • No automated quality scoring or auto-generated research report — output is raw form responses

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