E-Commerce Post-Purchase Experience Survey
Measures customer satisfaction across the full post-purchase journey — checkout, shipping, delivery, and product quality — to identify friction points and drive retention improvements.
샘플 질문
템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.
When was your most recent order placed?
- Within the last 7 days
- 8–14 days ago
- 15–30 days ago
- 31–60 days ago
- More than 60 days ago
How easy or difficult was it to find the products you were looking for?
Has your most recent order been delivered?
- Yes, all items delivered
- Yes, some items delivered (partial)
- No, still in transit
How would you rate the overall quality of the item(s) you received?
Which of the following improvements matter most to you? Please select up to 3.
- Lower shipping costs
- Faster delivery
- More accurate delivery estimates
- Better packaging quality
- Clearer product descriptions and photos
- Smoother checkout process
- More responsive customer support
Based on your responses, is there anything else you'd like to share about your recent shopping experience?
What is your age group?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65+
- Prefer not to say
Thank you for taking the time to share your feedback — your responses will help us improve our products and service.
Overall, how satisfied are you with your most recent shopping experience?
How easy or difficult was it to navigate the website or app?
How clear were the tracking updates for this order?
Did you experience any product issues? Select all that apply.
- No issues
- Damaged item
- Wrong item received
- Quality below expectations
- Missing parts or accessories
- Other (please specify)
How likely are you to purchase from us again in the next 3 months?
We'd like to learn a bit more about your experience. Our AI assistant will ask a couple of follow-up questions based on your responses.
Which best describes your gender?
- Woman
- Man
- Non-binary
- Prefer not to say
How easy or difficult was it to complete the checkout process?
How was the delivery speed compared with your expectations?
How was your product issue resolved?
- Resolved with customer support
- Resolved on my own (e.g., self-service return)
- Received a refund or replacement
- Still unresolved
- Have not yet contacted support
- Other (please specify)
How likely are you to recommend us to a friend or colleague?
In which country or region do you currently live?
- United States
- Canada
- United Kingdom
- Australia
- Germany
- France
- Other (please specify)
During checkout, did you encounter any issues? Select all that apply.
- Payment declined or failed
- Promo code didn't work
- Site errors or crashes
- Unexpected fees or charges
- Confusing payment options
- Other (please specify)
- No issues
How accurate was the estimated delivery date you were given?
What was the condition of the package when it arrived?
포함된 기능
AI 후속 질문
정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.
주의력 확인 장치
성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.
AI가 작성한 문안
문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.
자동 리포트
응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.
다른 서비스와 비교
다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.
이 템플릿을 선택하는 이유
- Covers the entire post-purchase journey in one flow—checkout ease, tracking clarity, delivery speed/accuracy, package condition, and product quality—rather than a single generic satisfaction score
- Pairs closed-ended opinion scales with an AI follow-up interview that can adaptively probe respondents about their experience, going beyond a static open-text box
- Includes structured multiple-choice questions to pinpoint specific checkout issues and product problems (and how they were resolved), giving actionable friction-point data, not just sentiment
- Built on QuestionPunk's transparent-prompt AI interviews and automated per-response quality scoring, with a free tier and $50/mo Business plan (no academic tier)
Jotform
200+ Customer Satisfaction Evaluation FormsThis is a template gallery/category page rather than a single fielding-ready survey, offering many generic satisfaction form starting points. It's useful for browsing form layouts and drag-and-drop customization but isn't purpose-built around the post-purchase journey. Some listed forms may only loosely touch on e-commerce delivery or product-quality specifics.
잘하는 점
- Large selection of customizable form templates
- Familiar drag-and-drop form builder for quick edits
- Broad applicability across many business types
아쉬운 점
- A form gallery, not a single validated post-purchase survey instrument
- Static form fields only—no adaptive AI follow-up or voice interview capability
- No automated per-response quality scoring or published prompt methodology
QuestionPro
Service Evaluation Survey Questions + Sample Questionnaire TemplateA sample questionnaire focused on service evaluation, with sample questions that overlap with post-purchase satisfaction themes like support and resolution. It reads as a general service-quality template rather than one mapped specifically to checkout, shipping, and delivery stages. Good as a question-bank reference for service-related items.
잘하는 점
- Sample questionnaire with ready-to-use service evaluation questions
- Backed by an established survey research platform
- Question set can be adapted to multiple service contexts
아쉬운 점
- Not structured around the specific checkout-to-delivery-to-product journey
- No adaptive AI interview or voice-based follow-up questioning
- No transparent prompt/methodology disclosure or automated response quality scoring
SurveyMonkey
Customer Satisfaction Survey TemplateA ready-to-field generic customer satisfaction template with standard rating-scale questions. It's easy to deploy quickly but is not tailored to e-commerce-specific stages like shipping accuracy or package condition. Best suited for broad satisfaction tracking rather than granular post-purchase diagnostics.
잘하는 점
- Quick to deploy with a well-known, reliable survey platform
- Clean rating-scale question format
- Easy integration with existing SurveyMonkey workflows
아쉬운 점
- Generic satisfaction focus, not mapped to e-commerce post-purchase stages
- Static questions only—no adaptive AI or voice-based follow-up interviewing
- No automated quality scoring of individual responses
SurveySparrow
FREE Customer Satisfaction Survey TemplateA free, conversational-style satisfaction template that's easy to launch and customize. It covers general satisfaction well but doesn't specifically break out checkout, delivery accuracy, or product condition as separate measured stages. Its conversational UI is a plus for engagement, though it remains a fixed-question format.
잘하는 점
- Free to use with a conversational, chat-like survey format
- Simple setup for quick satisfaction tracking
- Mobile-friendly presentation
아쉬운 점
- Not structured to isolate post-purchase sub-stages like shipping vs. product quality
- No adaptive AI-driven follow-up probing or voice interview option
- No published prompt transparency or automated per-response scoring
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이 템플릿을 편집기에서 열어 보세요. 첫 응답자가 보기 전에 모든 부분을 원하는 대로 바꿀 수 있습니다.