모든 템플릿

E-Commerce Post-Purchase Experience Survey

Measures customer satisfaction across the full post-purchase journey — checkout, shipping, delivery, and product quality — to identify friction points and drive retention improvements.

샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 24개 · 약 11분
Q01
메시지

Thank you for agreeing to share your feedback. This short survey asks about your most recent shopping experience with us, covering checkout, delivery, and product quality. There are no right or wrong answers — we're interested in your honest opinions. Your responses are confidential and will be reported in aggregate to help us improve our service. Participation is voluntary and you may stop at any time. The survey takes approximately 11 minutes.

Q02
드롭다운

When was your most recent order placed?

  • Within the last 7 days
  • 8–14 days ago
  • 15–30 days ago
  • 31–60 days ago
  • More than 60 days ago
Q03
의견 척도

How easy or difficult was it to find the products you were looking for?

척도: 17
최소:Very difficult최대:Very easy
Q04
객관식

Has your most recent order been delivered?

  • Yes, all items delivered
  • Yes, some items delivered (partial)
  • No, still in transit
Q05
의견 척도

How would you rate the overall quality of the item(s) you received?

척도: 15
최소:Very poor최대:Excellent
Q06
객관식

Which of the following improvements matter most to you? Please select up to 3.

  • Lower shipping costs
  • Faster delivery
  • More accurate delivery estimates
  • Better packaging quality
  • Clearer product descriptions and photos
  • Smoother checkout process
  • More responsive customer support
Q07
장문형

Based on your responses, is there anything else you'd like to share about your recent shopping experience?

Q08
드롭다운

What is your age group?

  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q09
메시지

Thank you for taking the time to share your feedback — your responses will help us improve our products and service.

Q10
의견 척도

Overall, how satisfied are you with your most recent shopping experience?

척도: 17
최소:Not at all satisfied최대:Extremely satisfied
Q11
의견 척도

How easy or difficult was it to navigate the website or app?

척도: 17
최소:Very difficult최대:Very easy
Q12
의견 척도

How clear were the tracking updates for this order?

척도: 15
최소:Not at all clear최대:Extremely clear
Q13
객관식

Did you experience any product issues? Select all that apply.

  • No issues
  • Damaged item
  • Wrong item received
  • Quality below expectations
  • Missing parts or accessories
  • Other (please specify)
Q14
의견 척도

How likely are you to purchase from us again in the next 3 months?

척도: 17
최소:Very unlikely최대:Very likely
Q15
AI 인터뷰

We'd like to learn a bit more about your experience. Our AI assistant will ask a couple of follow-up questions based on your responses.

Q16
객관식

Which best describes your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer not to say
Q17
의견 척도

How easy or difficult was it to complete the checkout process?

척도: 17
최소:Very difficult최대:Very easy
Q18
의견 척도

How was the delivery speed compared with your expectations?

척도: 17
최소:Much slower than expected최대:Much faster than expected
Q19
객관식

How was your product issue resolved?

  • Resolved with customer support
  • Resolved on my own (e.g., self-service return)
  • Received a refund or replacement
  • Still unresolved
  • Have not yet contacted support
  • Other (please specify)
Q20
의견 척도

How likely are you to recommend us to a friend or colleague?

척도: 010
최소:Not at all likely최대:Extremely likely
Q21
드롭다운

In which country or region do you currently live?

  • United States
  • Canada
  • United Kingdom
  • Australia
  • Germany
  • France
  • Other (please specify)
Q22
객관식

During checkout, did you encounter any issues? Select all that apply.

  • Payment declined or failed
  • Promo code didn't work
  • Site errors or crashes
  • Unexpected fees or charges
  • Confusing payment options
  • Other (please specify)
  • No issues
Q23
의견 척도

How accurate was the estimated delivery date you were given?

척도: 15
최소:Not at all accurate최대:Extremely accurate
Q24
의견 척도

What was the condition of the package when it arrived?

척도: 15
최소:Very poor최대:Excellent

포함된 기능

  • AI 후속 질문

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    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

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    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

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이 템플릿을 선택하는 이유

  • Covers the entire post-purchase journey in one flow—checkout ease, tracking clarity, delivery speed/accuracy, package condition, and product quality—rather than a single generic satisfaction score
  • Pairs closed-ended opinion scales with an AI follow-up interview that can adaptively probe respondents about their experience, going beyond a static open-text box
  • Includes structured multiple-choice questions to pinpoint specific checkout issues and product problems (and how they were resolved), giving actionable friction-point data, not just sentiment
  • Built on QuestionPunk's transparent-prompt AI interviews and automated per-response quality scoring, with a free tier and $50/mo Business plan (no academic tier)

Jotform

200+ Customer Satisfaction Evaluation Forms

This is a template gallery/category page rather than a single fielding-ready survey, offering many generic satisfaction form starting points. It's useful for browsing form layouts and drag-and-drop customization but isn't purpose-built around the post-purchase journey. Some listed forms may only loosely touch on e-commerce delivery or product-quality specifics.

잘하는 점

  • Large selection of customizable form templates
  • Familiar drag-and-drop form builder for quick edits
  • Broad applicability across many business types

아쉬운 점

  • A form gallery, not a single validated post-purchase survey instrument
  • Static form fields only—no adaptive AI follow-up or voice interview capability
  • No automated per-response quality scoring or published prompt methodology

QuestionPro

Service Evaluation Survey Questions + Sample Questionnaire Template

A sample questionnaire focused on service evaluation, with sample questions that overlap with post-purchase satisfaction themes like support and resolution. It reads as a general service-quality template rather than one mapped specifically to checkout, shipping, and delivery stages. Good as a question-bank reference for service-related items.

잘하는 점

  • Sample questionnaire with ready-to-use service evaluation questions
  • Backed by an established survey research platform
  • Question set can be adapted to multiple service contexts

아쉬운 점

  • Not structured around the specific checkout-to-delivery-to-product journey
  • No adaptive AI interview or voice-based follow-up questioning
  • No transparent prompt/methodology disclosure or automated response quality scoring

SurveyMonkey

Customer Satisfaction Survey Template

A ready-to-field generic customer satisfaction template with standard rating-scale questions. It's easy to deploy quickly but is not tailored to e-commerce-specific stages like shipping accuracy or package condition. Best suited for broad satisfaction tracking rather than granular post-purchase diagnostics.

잘하는 점

  • Quick to deploy with a well-known, reliable survey platform
  • Clean rating-scale question format
  • Easy integration with existing SurveyMonkey workflows

아쉬운 점

  • Generic satisfaction focus, not mapped to e-commerce post-purchase stages
  • Static questions only—no adaptive AI or voice-based follow-up interviewing
  • No automated quality scoring of individual responses

SurveySparrow

FREE Customer Satisfaction Survey Template

A free, conversational-style satisfaction template that's easy to launch and customize. It covers general satisfaction well but doesn't specifically break out checkout, delivery accuracy, or product condition as separate measured stages. Its conversational UI is a plus for engagement, though it remains a fixed-question format.

잘하는 점

  • Free to use with a conversational, chat-like survey format
  • Simple setup for quick satisfaction tracking
  • Mobile-friendly presentation

아쉬운 점

  • Not structured to isolate post-purchase sub-stages like shipping vs. product quality
  • No adaptive AI-driven follow-up probing or voice interview option
  • No published prompt transparency or automated per-response scoring

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